Nutter Butter facts for kids
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Nutter Butter biscuits
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| Owner | Mondelez International |
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| Introduced | 1969 |
| Markets | United States and Canada |
| Previous owners | Nabisco |
Nutter Butter is a popular American sandwich cookie. It was first made in 1969. These cookies are known for their delicious peanut butter filling. They are currently owned by Mondelez International, through its Nabisco brand. Nutter Butter is thought to be the best-selling peanut butter sandwich cookie in America. People eat about a billion of them every year!
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The Story of Nutter Butter Cookies
Nutter Butter cookies were first introduced by Nabisco in 1969. The exact details of how they were created are not fully known. The unique design of the cookie is often linked to William A. Turnier. However, Nabisco says they don't know for sure who came up with the look.
In 1973, Nutter Butter had a fun animated ad campaign. It featured a mascot called the Nutter Butter Man. He looked a bit like Willy Wonka.
Nutter Butter cookies became very popular with people who donate blood. They were often given as a snack after donating. In 1995, the American Red Cross stopped offering them in Georgia. This led to a big drop in blood donations. People really missed their Nutter Butters! The problem was solved the next year. Nabisco agreed to donate the cookies, and donations went back up.
New Nutter Butter Products Over the Years
Nutter Butter Cereal and Doughnuts
In December 2017, a Nutter Butter cereal was launched. It was made by Post Consumer Brands. You could find it at Walmart stores.
In October 2018, Krispy Kreme started selling Nutter Butter doughnuts. These joined their popular Oreo doughnuts. In January 2019, you could also find Nutter Butters covered in chocolate fudge. They were released alongside similar chocolate-covered Oreos.
Nutter Butter Drinks and Ice Creams
In May 2019, the CEO of Mondelez International talked about new ideas. He mentioned that the company was thinking about adding a special ingredient called CBD to some products. However, he also said it might not be the best idea for family brands like Nutter Butter.
Also in 2019, 7-Eleven offered special Nutter Butter lattes and doughnuts for a limited time. A&W Restaurants also launched Nutter Butter flavored milkshakes and ice creams. Nutter Butter helped increase sales for Mondelez that year. This was true even though it was one of the company's smaller brands.
Nutter Butter Cakesters
In 2021, Nabisco announced a new product. They said they would launch a Nutter Butter version of the Oreo Cakesters in 2022.
Nutter Butter's Social Media Fun
Starting in 2023, Nutter Butter began a new way to connect with fans online. They used social media sites like TikTok, Instagram, and X. This strategy became very popular in September 2024. The content used funny and silly humor. It also had 'trippy' visuals. The ideas were based on mysterious characters. One of the creators said it was like a Nutter Butter cookie having a "fever dream."
This new approach led to many people interacting with the brand online. By October 2024, the Nutter Butter account had over a million followers. Ten videos posted in September 2024 got more than 87 million views!
