Philip Kotler facts for kids
Quick facts for kids
Philip Kotler
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Kotler in 2009
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| Born | May 27, 1931 |
| Nationality | American |
| Education | DePaul University University of Chicago (MA) Massachusetts Institute of Technology (PhD) |
| Occupation | Author, Marketing Professor, Economist and Consultant |
| Known for | marketing, economics |
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Philip Kotler (born May 27, 1931) is a famous American expert in marketing. He is a writer, a helper for businesses (consultant), and a professor who taught at the Kellogg School of Management at Northwestern University. Many people call him "The Father of Modern Marketing."
He is well-known for explaining what the "marketing mix" is. This mix includes things like product, price, place, and promotion. Kotler has written more than 80 books about marketing. He also helped create "social marketing," which uses marketing ideas to help people live healthier and safer lives. He also came up with "demarketing," which is about reducing demand for something when there's too much.
More recently, Kotler has written about how to make our economic system fairer for everyone. He believes businesses should help solve big world problems.
Contents
Early Life and Education
Philip Kotler was born in Chicago, USA, on May 27, 1931. His parents, Betty and Maurice, came from Ukraine in 1917. Philip was the oldest of their three sons.
He went to DePaul University for two years. Then, he went to the University of Chicago and later to the Massachusetts Institute of Technology (MIT). He earned degrees in economics from both universities. He even studied with three people who won the Nobel Prize in Economics! After his main studies, he did more research at Harvard University and the University of Chicago. He studied math and how people behave.
Kotler's Ideas About Marketing
Philip Kotler started teaching marketing in 1962 at the Kellogg School of Management. He thought marketing was a very important part of how economies work. He believed that what people want to buy (demand) is affected by more than just price. It's also affected by things like advertising, special sales, and how products are sold and delivered.
In 2003, a newspaper called the Financial Times said Kotler made three big contributions to marketing:
- First, he showed everyone how important marketing is. Before him, people thought making products was more important.
- Second, he helped businesses focus on what customers need and the benefits they get from a product. This was a change from just thinking about price.
- Third, he showed that marketing isn't just about selling things. It's about communication and exchange. He proved that marketing can be used by charities, museums, political groups, and many other non-commercial organizations.
Kotler said that marketing can be used for many things, not just products. It can be used for services, experiences, ideas, people, and places. For example, a museum needs to use marketing skills to attract visitors and get support.
He and Gerald Zaltman created "social marketing." This is when marketing ideas are used to encourage good behaviors that help people and society. For example, a campaign to encourage recycling is social marketing. Kotler also developed "demarketing." This is when organizations try to reduce demand for something. For example, if there's a water shortage, the government might use demarketing to encourage people to use less water.
More recently, Kotler and Christian Sarkar started talking about "brand activism." This means that businesses should do more than just be socially responsible. They should actively help solve the world's biggest problems.
In 2021, Kotler helped start the Regenerative Marketing Institute. This group works to improve the "Common Good" in businesses and communities.
Books and Activities
In 1967, Kotler published his famous book, Marketing Management: Analysis, Planning, and Control. This book is now in its 15th edition and is used by many business schools around the world. It was one of the first marketing books to use ideas from economics and psychology. The Financial Times called it one of the 50 greatest business books ever.
Kotler has written or co-written over 166 articles and 80 books. His books cover many topics, including how businesses can be socially responsible, education, healthcare, and even how to market places or help reduce poverty.
In 2017, he wrote his autobiography, My Adventures in Marketing. This book shares his life story and his thoughts on different marketing ideas. In 2018, he helped create The Sarasota Institute, a group that discusses and publishes articles on important topics like technology, health, and climate change.
He also co-founded ActivistBrands.com, a website about businesses that work for good causes. He also started The Wicked7 Project to find solutions to big world problems.
Awards and Honors
Philip Kotler has received many awards for his work.
- In 1975, he was the first person to get the "Leader in Marketing Thought" award from the American Marketing Association.
- In 2005, the Financial Times asked business leaders who the most influential business writers were. Kotler ranked fourth!
- In 2007, he became a special Ambassador for Indonesian Tourism.
- In 2013, he received the "Marketing for a Better World" award. This award honors marketers who help make the world a better place.
Kotler also started the World Marketing Summit in 2011. This event brings together top experts to talk about new ideas in marketing. He also helped create the world's first Museum of Marketing in Bali, Indonesia. He has received 22 honorary degrees from universities all over the world.
Family Life
Philip Kotler is married to Nancy, whom he met at Harvard. They got married in 1955 and have three daughters.
Kotler Awards
The Kotler Awards are special awards given to people who have done amazing things in marketing, new ideas, and leadership. In 2024, the first Kotler Awards in Europe were given out in Poland.
See also
In Spanish: Philip Kotler para niños
