Président (brand) facts for kids

Kids Encyclopedia Facts

Quick facts for kids
Président

Type	Private
Owner	Lactalis
Introduced	1968
Markets	International

Président-branded Camembert

Président is a French dairy brand owned by Lactalis of Laval, Mayenne. The brand was created in 1933 by André Besnier. It is used for butter and for a range of industrially produced versions of traditional cheese.

History

The brand was created in 1933 by André Besnier who by then was already a leading figure in the French dairy business. Explaining the name's French context, Besnier explained that "France is the land of presidents, everyone is a president: of a club of fishermen, of bowlers, of veterans". « La France est le pays des Présidents, tout le monde est président! De l'association de pêche, des boulistes, des anciens combattants. » (Presidential government had also enjoyed a higher profile in France since the return to power as president, in 1958, of leading president Charles de Gaulle.)

Landmark dates

1968: Launch of Président Camembert.
1972: Launch of Président Coulommiers.
1972: Launch of Président Butter.
1975: Launch of Président Brie.
1991: Launch of Président Emmental range.
1993: Président sells its billionth Camembert.
1995: Launch of Président brand in Germany and United States
1999: Launch of Président Camembert and Emmental based cheese spread.
2003: Launch of Président Mozzarella and Goats' cheese.
2006: Launch of Président Cantal

All content from Kiddle encyclopedia articles (including the article images and facts) can be freely used under Attribution-ShareAlike license, unless stated otherwise. Cite this article:

Président (brand) Facts for Kids. Kiddle Encyclopedia.