Président (brand) facts for kids
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| Type | Private |
|---|---|
| Owner | Lactalis |
| Introduced | 1968 |
| Discontinued | n/a |
| Markets | International |
| Tagline | The only butter and cheese that is also a head of state |
Président is a well-known French brand that makes delicious dairy products. It's owned by a big company called Lactalis, which is based in France. The brand was started way back in 1933 by a person named André Besnier. Président is famous for its butter and many different kinds of traditional cheeses that are made in factories.
The Story of Président
The Président brand began in 1933. Its founder, André Besnier, was already a very important person in the French dairy world. He wanted a special name for his new brand. When he chose "Président," he explained that in France, many people are called "president." For example, someone might be the president of a fishing club or a bowling team. It was a common and respected title. This name also became more popular in France after 1958, when a famous leader named Charles de Gaulle became the country's president.
Key Moments for Président
Here are some important dates in the history of the Président brand:
- 1968: Président launched its first Camembert cheese. This was a big step!
- 1972: They introduced Président Coulommiers cheese.
- 1972: Président butter also came out this year.
- 1975: The brand started selling Président Brie cheese.
- 1991: Président added a range of Emmental cheeses to its products.
- 1993: A huge milestone! Président sold its one billionth Camembert cheese.
- 1995: The Président brand started selling its products in new countries like Germany and the United States.
- 1999: They launched new cheese spreads made from Président Camembert and Emmental.
- 2003: Président began making Mozzarella and Goats' cheese.
- 2006: Président added Cantal cheese to its growing list of products.
