PÜR Gum facts for kids
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| Industry | Health food, chewing gum, confectionery |
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| Founded | 2010 |
| Founder | Jay Klein |
| Headquarters | , |
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Number of locations
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30,000 locations in over 25 countries |
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Area served
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Worldwide |
| Products | Aspartame-free chewing gum |
| Revenue | $10 million - 20 million |
PUR Gum is a special brand of chewing gum that does not contain aspartame. It was created in 2010 by Jay Klein in Toronto, Canada. PUR gum and mints are made in Switzerland. They are sold in Canada and in more than 25 countries worldwide. You can also buy PUR gum and mints online from places like Amazon. The company's main message is "Kick Aspartame." This means they want to offer sugar-free products without aspartame.
Contents
How PUR Gum Started
In 2010, an entrepreneur named Jay Klein had an idea. He wanted to make a chewing gum that was vegan, gluten-free, and free from nuts, soy, and common allergens. Most importantly, he wanted it to be free of aspartame. The gum he created, PUR Gum, is sweetened naturally. It does not have any extra chemicals or genetically modified ingredients (non-GMO).
Why Xylitol Is Used
Jay Klein decided to sweeten PUR Gum with xylitol. Xylitol is a natural sugar alcohol. It is considered a healthier choice for many people. This makes PUR Gum a good option for people with diabetes. It is also suitable for pregnant women and anyone who wants to avoid certain chemicals.
How the Company Grew
At first, Jay Klein started small. He sold his gum by going door-to-door in the Toronto area. Then, the company grew across Canada. It also expanded into major cities in the U.S. These cities had many stores that sold health food products.
PUR's popularity really took off when airport duty-free shops started selling the gum. This helped the brand become known internationally. The number of countries where PUR Gum was sold quickly grew. It went from three to more than 25 countries.
Appearing on Dragon's Den
In 2014, PUR Gum was featured on a TV show called Dragon's Den. Jay Klein asked for $1 million for a 10% share of his company. This meant the company was valued at $10 million. Three of the "Dragons" (investors) offered deals. Jay Klein accepted an offer from Jim Treliving and Arlene Dickinson.
Company Achievements
In 2016, The PUR Company became Canada's 10th Fastest-Growing Company. It was also Toronto's 4th Fastest-Growing Company. Its revenue grew by 5,496 percent over five years. On the Profit 500 2016 list, The PUR Company ranked #10 overall. It was also #1 in the Manufacturing and Distributing Category. In 2016, the company also launched two new flavors: Bubblegum and Chocolate Mint.
Products
PUR Company makes both chewing gum and mints.
- Chewing Gum Flavors
- Cinnamon
- Coolmint
- Peppermint
- Spearmint
- Wintergreen
- Pomegranate Mint
- Chocolate Mint
- Bubblegum
- Strawberry
- Watermelon
- Grape
- Mint Flavors
- Mojito Lime Mint
- Peppermint
- Polar Mint
- Spearmint
- Tangerine Tango
External links
- Official website: http://www.pur-gum.com
