Shin Ramyun facts for kids
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| Alternative names | Shin Ramen |
|---|---|
| Type | Noodle |
| Created by | Nongshim |
| Invented | 1986 |
| Main ingredients | precooked noodle, seasoning |
| Shin Ramyun | |
| Hangul |
신라면
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|---|---|
| Hanja | |
| Revised Romanization | Sin ramyeon |
| McCune–Reischauer | Sin ramyŏn |
Shin Ramyun (Hangul: 신라면) is a very popular brand of instant noodle. It has been made by the South Korean food company Nongshim since October 1, 1986. These noodles are now sold in over 100 countries around the world. Shin Ramyun is the top-selling instant noodle brand in South Korea.
Shin Ramyun is famous for its spicy taste. There are at least four main types: the original Shin Ramyun, Shin Ramyun Black, Super Spicy, and a shrimp flavor sold only in China. A regular packet of Shin Ramyun comes with noodles, a flavor powder packet, and a packet of dried vegetables. Shin Ramyun Black also has an extra packet of beef stock soup. This makes its soup taste even richer and more savory.
Contents
The Story of Shin Ramyun
Shin Ramyun was first launched in October 1986 by Nongshim. The team at Nongshim got the idea from a popular Korean stew. This stew is called sogogi jangguk, and it's a spicy beef and cabbage soup.
After Shin Ramyun came out, Nongshim's share of the instant noodle market grew a lot. It reached 46.3% in 1987 and went over 50% in 1988. Shin Ramyun itself makes up more than 20% of the instant noodle market in Korea. This makes it a leading brand.
In August 2014, Nongshim changed its recipe for the noodles. They made them chewier and updated the packaging. In 2007, a kimchi-flavored Shin Ramyun was released. Nongshim also launched a non-fried version in 2019. This version has almost half the calories of the original. In 2023, new flavors called Shin Gold (chicken) and Shin Green (tofu and mushroom) were introduced in the U.S.
By 2015, 28 billion units of Shin Ramyun had been sold since it first started. Shin Ramyun has also been ranked as the number one brand in South Korea. This was from 2012 to 2016, based on how well-known and powerful the brand is.
What the Name Means
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"Shin Ramyun" is how you say "spicy instant noodles" in English. The packaging for Shin Ramyun is red and black. It features a special writing style for the Chinese character "辛". This character means "spicy." It is also the family name of the founder of Nongshim, Shin Choon-ho. His older brother, Shin Kyuk-ho, started the company Lotte.
Different Kinds of Shin Ramyun
Shin Ramyun first came out in 1986. In the U.S., you can find two main types: packaged noodles and cup noodles. A regular packet of Shin Ramyun is 120 grams. There are also four sizes of Shin Ramyun cup/bowls. These include Shin Cup Noodle Soup (68g) and Shin Bowl Noodle Soup (86g). There's also Shin Ramyun M-Cup (75g) and Shin Big Bowl Noodle Soup (114g). In Japan, you can even find a Shin Ramyun mini cup.
Shin Ramyun Black was launched in April 2011. This was 25 years after the original Shin Ramyun. Shin Ramyun Black is a bit different. It has an extra powder that tastes like seolleongtang, which is a rich beef bone soup. Other ingredients in Shin Ramyun Black include boiled beef slices, garlic, and shiitake mushrooms. In the U.S., Shin Ramyun Black comes in a packet (130g) and a cup/bowl (Shin Black Cup Noodle, 101g). There's also a Shin Black M-Cup (75g).
Shin Ramyun Red "Super Spicy" was released in late 2019. It comes in both regular packets and smaller instant cups. It uses the same noodles and vegetable packet. However, it has a much spicier soup base. A shrimp flavor of Shin Ramyun is also sold in China.
Shin Ramyun Around the World
Shin Ramyun is the most popular instant noodle brand in South Korea. It makes up a quarter of the Korean instant noodle market. Shin Ramyun is now sent to over 100 countries worldwide. It is made in three countries: the United States, China, and South Korea. By 2015, a total of 28 billion units of Shin Ramyun had been sold globally.
How Shin Ramyun is Advertised
In South Korea
Nongshim uses a special saying for its marketing in South Korea. It is "사나이 울리는 신라면" (Sanai Ullineun Shin Ramyun). This means "Shin Ramyun can make a man cry." The word sanai (Hangul: 사나이) describes a man in a strong, masculine way.
Most of their TV ads feature a famous male celebrity. Often, he is shown eating Shin Ramyun at home with his family. These ads want to show that the noodles are family-friendly and truly Korean. Famous people like Psy, known for "Gangnam Style," and footballers Park Ji-sung and Son Heung-min have also appeared in Shin Ramyun commercials.
Nongshim also uses many catchy jingles for their products. Adding a simple, easy-to-remember song at the end of their ads is a key marketing plan. Most people in South Korea know these jingles.
In China
In China, Nongshim uses a slogan that means: "He who cannot handle spice is not a true man." This saying comes from a famous Chinese phrase. That phrase is "He who has never been to the Great Wall is not a true man," said by Mao Zedong.
Nongshim also knows how important the board game baduk (also called "go") is in China. So, since 1999, Nongshim has been sponsoring a yearly Baduk Championship. This is part of their marketing efforts.
In Japan
In Japan, Nongshim has named April 10 as "Shin Ramyun Day" since 2010. This date was chosen because the Japanese pronunciation of the number 4 (from English) combined with the Japanese word for 10 sounds like "Hot" (Japanese: ホット).
The Japanese word umakara is used to describe the flavor of Shin Ramyun. This word means "spicy yet tasty."
As a major marketing project, Nongshim offers a "Shin Ramyun Kitchen Car." This is a food truck that lets people taste Shin Ramyun. Since 2013, the truck travels across Japan for seven months each year. It promotes Shin Ramyun to Japanese customers. By April 2016, the truck had hosted 150 tasting events. It had also traveled more than 100,000 kilometers.
See also
