Shin Ramyun facts for kids
 |
|
| Alternative names | Shin Ramen |
|---|---|
| Type | Noodle |
| Created by | Nongshim |
| Invented | October 1, 1986 |
| Main ingredients | precooked noodle, seasoning |
Shin Ramyun is a very popular brand of instant noodles. It is made by a South Korean food company called Nongshim. Shin Ramyun has been around since October 1, 1986. It is now sold in more than 100 countries all over the world. It is also the top-selling instant noodle brand in South Korea.
Shin Ramyun is famous for its spicy taste. There are at least four main types of Shin Ramyun. These include the original Shin Ramyun and Shin Ramyun Black. Shin Ramyun Black was first made in 2011. There is also a Super Spicy version, released in 2019. A shrimp flavor is sold only in China and Singapore.
A regular pack of Shin Ramyun comes with noodles. It also has a packet of flavoring powder, which is the soup base. Plus, there is a packet of dried vegetables. Shin Ramyun Black has an extra packet of beef stock soup. This makes the soup taste even richer and more savory. In 2020, an extra-spicy kind called Shin Red was also introduced.
Contents
The Story of Shin Ramyun
_%EA%B5%AC%EC%84%B1%ED%92%88.jpg)
Shin Ramyun was first created by Nongshim in October 1986. The team at Nongshim who developed it got their idea from sogogi jangguk. This is a well-known Korean spicy stew made with cabbage and beef.
After Shin Ramyun came out, Nongshim's share of the instant noodle market grew a lot. In 1987, it reached 46.3%. By 1988, it went over 50% for the first time, hitting 53.8%. Shin Ramyun itself makes up more than 20% of the instant noodle market in Korea. This shows how popular it is.
In 2007, Nongshim launched a version of Shin Ramyun that tasted like kimchi. In August 2014, Nongshim changed how they made their noodles. They made them chewier and updated the packaging.
By 2015, 28 billion packs of Shin Ramyun had been sold since it first started. Shin Ramyun has been ranked as the number one brand in South Korea. This was from 2012 to 2016. It was recognized for how well-known and strong its brand is.
In 2019, Nongshim released a version of its packet noodles that was not fried. This version has almost half the calories of the original. In 2023, new flavors were introduced in the U.S. These were Shin Gold, which is chicken flavored, and Shin Green, which has tofu and mushroom flavors.
What Does the Name Mean?
"Shin Ramyun" is how you say the Korean words for "spicy instant noodles" in English. The packaging for Shin Ramyun is red and black. It has a special, bold writing style for the Chinese character "辛". This character means "spicy."
Interestingly, this character "辛" is also the family name of the founder of Nongshim, Shin Choon-ho. It is also the surname of his older brother, Shin Kyuk-ho, who started the company Lotte.
Different Kinds of Shin Ramyun
Shin Ramyun was first introduced in 1986. In the U.S., there are two main types of Shin Ramyun. One comes in a package, and the other is a cup noodle. A package of Shin Ramyun usually weighs 120 grams.
There are also four different sizes of Shin Ramyun cup or bowl noodles. These include Shin Cup Noodle Soup (68g), Shin Bowl Noodle Soup (86g), Shin Ramyun M-Cup (75g), and Shin Big Bowl Noodle Soup (114g). In Japan, there is even a smaller Shin Ramyun mini cup.
Shin Ramyun Black was launched in April 2011. This was 25 years after the original Shin Ramyun came out. Shin Ramyun Black is a bit different. It has an extra powder called seolleongtang powder, which adds to its flavor. Other things in it include boiled beef slices, garlic, and shiitake mushrooms. In the U.S., Shin Ramyun Black comes in a package (130g) and a cup/bowl type (Shin Black Cup Noodle, 101g). There is also a Shin Black M-Cup (75g).
Shin Ramyun Red "Super Spicy" was released in late 2019. It comes in both the standard packet and a smaller instant cup size. It uses the same noodles and vegetable packet. However, its soup base is much, much spicier. A shrimp flavor of Shin Ramyun is also available in China.
Shin Ramyun Around the World
Shin Ramyun is the most popular instant noodle brand in South Korea. It makes up one-fourth of the entire Korean instant noodle market. Shin Ramyun is now sold in over 100 countries worldwide. It is made in three countries: the United States, China, and South Korea. By 2015, a total of 28 billion units of Shin Ramyun had been sold globally.
How Shin Ramyun is Advertised
Advertising in South Korea
Nongshim uses a special slogan for marketing in South Korea. It is "사나이 울리는 신라면," which means "Shin Ramyun can make a man cry." The word sanai is used to describe a man, highlighting strength and masculinity.
Many of their TV commercials feature a famous male celebrity. Often, he is shown with his family, eating Shin Ramyun at home. These ads focus on being family-friendly and showing Korean culture. Famous people like Psy, the singer known for "Gangnam Style," and South Korean football players Park Ji-Sung and Son Heung-min have also appeared in Shin Ramyun commercials.
Nongshim also uses many catchy jingles for their products. Adding a simple, memorable jingle at the end of their commercials is a key marketing strategy. These jingles are easy to remember. Most people in South Korea know them.
Advertising in China
In China, Nongshim uses a slogan that translates to: "He who cannot handle spice is not a true man." This slogan is inspired by a famous Chinese saying. That saying is "He who has never been to the Great Wall is not a true man," by Mao Zedong.
Nongshim knows how important the board game baduk (also known as "go") is in China. So, since 1999, Nongshim has been sponsoring an annual Baduk Championship. This event, called the Nongshim Cup, is part of their marketing efforts.
Advertising in Japan
In Japan, Nongshim has made April 10 "Shin Ramyun Day" since 2010. This date was chosen because its pronunciation sounds similar to "Hot" in Japanese. The Japanese pronunciation of the number 4 in English combined with the Japanese word for 10 makes this connection.
The Japanese word umakara is used to describe the flavor of Shin Ramyun. It means "spicy yet tasty."
As a major marketing project, Nongshim has offered the "Shin Ramyun Kitchen Car" since 2013. This is a food truck that lets people try Shin Ramyun. Every year, the truck travels across Japan for seven months. It promotes Shin Ramyun to Japanese customers. By April 2016, the truck had held 150 tasting events. It had also traveled over 100,000 kilometers.
See Also
