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Tourism in Mauricie facts for kids

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Mauricie tourism represents an important sector of the economy with some 1.2 to 1.5 million visitors each year who spend more than three million nights and spend some 200 to 300 million dollars per year in tourist attractions and services. In 2011, 90% of tourists in Mauricie are Quebecers; other tourists come from other Canadian provinces (3%), United States (2%) and other (4%).

Territory of La Mauricie

The region is made of 40,000 square kilometres (15,000 sq mi) in boreal forest with a main watershed Saint-Maurice River including lakes and rivers. The nature and the outdoors is its brand. Within its boundaries, the region has one of the oldest places of occupation in Quebec, Trois-Rivières founded in 1634, the second largest city in New France; there are among the oldest manors and several cantons; have taken place among the most important phases in the history of Quebec (fur trade, metallurgy, forestry, hydropower, industrialization, etc..). The history and culture are also part of its brand.

The Mauricie is one of the 22 tourist areas in Quebec. Its territory is the same as Mauricie administrative region of the same name. Between Montreal and Quebec, it is divided into six sub-areas or sectors which correspond to the divisions of the three cities and three regional county municipalities: Trois-Rivières, Shawinigan, La Tuque, Maskinongé, Les Chenaux Regional County Municipality, Mekinac Regional County Municipality. The tourist region has 42 municipalities and 7 union territories.

Mauricie owes its name to the Saint-Maurice River that crosses the region from St. Lawrence River to the north.

Mauricie Tourism

“Mauricie Tourism” is the regional tourism organization responsible for the development and enhancement of tourism products Mauricie, in consultation with local tourism organizations planning. “Tourisme Mauricie” is a non-profit and non-governmental purpose. The main mission is to promote the tourism offer régionale.

History of tourism

In 1634, Samuel de Champlain sent Sieur de Laviolette to establish a new fort that was also used as a fur trading post. The term "Mauricie" is used for the first time in 1933 by Bishop Albert Tessier to denote the region since Trois-Rivières to the gates of Lac Saint-Jean. Before that date, it was simply called the Valley of Saint-Maurice.

The origin of tourism in Mauricie is as old as the region itself. When Idebon Raclos came to renew his three daughters in 1671, it remained only time to settle in Mauricie then he returned to France by the last vessel. In tourism statistics, it would have been rated for its motivation, in the category of personal reasons. But maybe he was also behind the head to visit relatives and friends or simply leisure tourism, the story does not say, but at least his fortune allowed. You had to be determined to make a return France-Québec. The sea voyage was an adventure at that time! Adventure tourism...

In the 18th century, the population of the Mauricie was renowned for the quality of its reception, as any one established along the Chemin du Roy (King's Road), the first tourist route in the Mauricie. In 1749, the Swedish Pehr Kalm wrote: "Few foreign cities in which people in word and deed, welcome someone with much politeness than does the farmer in all areas of the Canadian campaign (St. Lawrence Valley)". In 1796, in turn, speaking for the reception in 24 relay stations of Chemin du Roy, Irish Isaac Weld reported: "We do not find in all North America also drive well served as that conduit Québec in Montreal. ... Scarcely were we saw people of the house, the postmaster, his wife and the whole family came out to receive us with precipitation."

In 1760, just weeks after the conquest, The British Magazine highlights a corner of the Mauricie publishing a print showing a picturesque view of Trois-Rivières, accompanied a short text which refers to the romantic situation, the wealth of the inhabitants, their well-built houses, their production and their fisheries. This is perhaps the number one tourist promotion. And in 1825 the first tourist guides have a major attraction of the Mauricie, the majestic falls Shawinigan, already famous, at least since 1816, with artists and travelers. Joseph-Édouard Turcotte y build in 1858 a 100-room hotel with which he wanted to attract American tourists, but the building remained unfinished.

Then the American guides present the saline Saint-Léon as a mecca for health tourism: hotel (1849–1906) which was built there were 154 rooms (as large as the current Delta Trois-Rivières), a pavilion, bathroom, billiards, bowling, tennis, croquet, etc. During the summer season, it was the appointment of the Canadian and American elite. They made their picnics falls from Sainte-Ursule. In 1905, its customers 450 residents overflowed into the houses that had opened in the area.

Known for its forests, Mauricie host many hunters and fishermen from before 1850 Private clubs receive famous visitors such as parents of John-F. Kennedy. It is said that going to Saint-Alexis-des-Monts, Americans stopped at the post office of the rank of Bout-du-Monde (1908–1952), at Saint-Paulin, there to be stamped with the seal of their letters Bout-du-Monde ! The Winchester Club, founded in 1880 in Saint-Élie-de-Caxton is one of the first clubs in Quebec. These clubs have given way to ZECS (Controlled harvesting zone), Quebec Wildlife Reserves, outfitters and the La Mauricie National Park.

The religious side, the miracle eye of Notre-Dame-du-Cap Basilica in 1888 will mark the launch of pilgrimages. The same founder, Father Frederic, another site will attract religious tourists at the end of 19th century: the plight of Saint-Élie-de-Caxton replica of the Via Dolorosa in Jerusalem. Many buses in the United States or elsewhere in Canada will go to these two places. In Cap-de-la-Madeleine, a branch of the railway line will be called the Rosary.

This tourist excitement to the origins of tourism in Mauricie was desired and noted: in 1936, Bishop Albert Tessier reported that foreign customers is important, 24,000 Foreign cars are enumerated bridge Grand-Mère.

Today, Mauricie is one of the busiest tourist areas in Quebec. She received in 2010 more than 1.5 million tourists who spent $298 million to the regional economy. A proportion of 13% of these expenditures are made by tourists from outside Quebec. Even today it continues to be renowned for its natural attractions, cultural attractions, its municipalities and adventure tourism.

Tourism subregions

The development and enhancement of tourism products and services in the Mauricie are grouped within six tourism sub-regions whose areas correspond to two of the three big cities, agglomeration and three regional county municipalities.


Since the municipal mergers of 2002, the territory of the city of Trois-Rivières is composed of group of six former municipalities: Sainte-Marthe-du-Cap, Cap-de-la-Madeleine, Trois-Rivières, Trois-Rivières, Pointe-du-Lac and Saint-Louis-de-France.


Since the municipal mergers of 2002, the territory of the city of Shawinigan is composed of the group of eight former municipalities: Shawinigan, Shawinigan-Sud, Lac-à-la-Tortue, Saint-Georges, Saint-Gérard-des-Laurentides, Saint-Jean-des-Piles and Grand-Mère, which already included Sainte-Flore.

Agglomeration of La Tuque

The La Tuque (urban agglomeration) was created in 2006 to consolidate the city of La Tuque, the two municipalities La Bostonnais and Lac-Édouard, and three Indian reserves Coucoucache, Obedjiwan and Wemotaci.

Since the 2002 municipal mergers and divisions in 2006, the territory of the town of La Tuque is composed of the combination of three former municipalities, La Tuque, Parent and La Croche, and eight former unorganized territories, Petit-Lac-Wayagamac, Lac-des-Moires, Lac-Tourlay, Kiskissink, Lac-Berlinguet, Rivière-Windigo, Lac-Pellerin and Obedjiwan.

Les Chenaux

The territory of the tourist subregion Les Chenaux corresponds to the territory of the regional county municipality of the same name. It is composed of ten municipalities: Batiscan, Champlain, Notre-Dame-du-Mont-Carmel, Sainte-Anne-de-la-Pérade, Sainte-Geneviève-de-Batiscan, Saint-Luc-de-Vincennes, Saint-Maurice, Saint-Narcisse, Saint-Prosper and Saint-Stanislas.


The territory of the tourism sub-region "Maskinongé" is the territory of the regional county municipality of the same name. It consists of seventeen municipalities: Charette, Louiseville, Maskinongé, Saint-Alexis-des-Monts, Saint-Barnabé, Saint-Boniface, Sainte-Angèle-de-Prémont, Saint-Édouard-de-Maskinongé, Saint-Élie-de-Caxton, Saint-Étienne-des-Grès, Sainte-Ursule, Saint-Justin, Saint-Léon-le-Grand, Saint-Mathieu-du-Parc, Saint-Paulin, Saint-Séverin and Yamachiche.


The territory of the tourist subregion "Mekinac" is the territory of the regional county municipality of the same name. It is composed of ten municipalities and four unorganized territories: Grandes-Piles, Hérouxville, Lac-aux-Sables, Lac-Boulé (TNO), Lac-Masketsi (TNO) Lac-Normand (TNO), Notre-Dame-de-Montauban, Rivière-de-la-Savane (TNO), Saint-Adelphe, Sainte-Thècle, Saint-Roch-de-Mékinac, Saint-Severin, Saint-Tite and Trois-Rives.


  • 1111 Associated companies in the tourism sector (2009)
  • 7031 camping sites (2009)
  • 2514 accommodation establishments (2009)
  • 4000 tourism jobs (annual average in 2009)

Words like "Tourist", "Tripper" and "Visitor" are not to be confused with each other. In 2010, 1,484,000 tourists of all backgrounds have traveled in the Mauricie region for a total of 3,624,000 nights and spent $298 000 000. On average, each stay lasted 2.4 nights in which every tourist has spent a total of $201 or $82 per night.

Tourist in Mauricie in 2010 Quebec Other Canadian provinces United States Other countries total
Volume (000) 1356 (6.4%) 50 (1.4%) 15 (0.7%) 63 (3.4%) 1484 (5.2%)
Nights (000) 3179 (6.2%) 172 (1.5%) 35 (0.5%) 238 (1.8%) 3624000 (4.4%)
Expenditure ($ M) 260 (7.1%) 12 (1.0%) 4 (0.4%) 23 (2.1%) 298 (4.3%)


Attractions (134) Accommodation (334) Event (29) Tourist Circuit (6) Other (102)
Cruise (29) Hotels (81) Party / Festival / Event (20) Route des Rivières Restaurants (59)
Museum / interpretation center / historic site (23) Chalet, condo and tourist residence (72) Sporting event (7) Chemin du Roy Equipment and / recreational vehicle (8)
Cruise (29) Bed and breakfast (58) show and fair (2) Culture and Entertainment Auditorium / Theater (6)
Golf (15) Outfitter (53) - Agrotourism local tourism promotion agency (5)
Track / path (13) Camping (43) - Outdoor Tourist Information Office (5)
Company visit (12) Holiday Centre (14) - Route cottages Quebec Tourist information (4)
Agritourism Farm (12) Rugged (8) - - Airline (4)
Sugar shack (10) Hostel (3) - - Tourist Welcome Office (4)
Building and religious site (10) Educational Institution (2) - - Bus Company (3)
Centre relaxation / spa (10) - - - -

Key Benefits

Museum and exhibition center

  • Borealis, history center of the paper industry
  • Musée québécois de culture populaire
    • Old Prison of Trois-Rivières

Parks and Historic Sites

Lodges and cottages

  • Outfitter White Lake;
  • Hotel Sacacomie, Saint-Alexis-des-Monts
  • Auberge Le Baluchon, Saint-Paulin
  • Lordship of Triton, La Tuque
  • Outfitter Club Odanak, Lac Castor, La Tuque
  • Auberge Le Flores, Shawinigan
  • Sugar Shack Chez Dany, Trois-Rivières

Tourist buildings


  • Mattawin Adventure Centre, Trois-Rives
  • Ice Fishing of Chenaux fishes, Sainte-Anne-de-la-Pérade

Entertainment and Events

  • Festival International de Danse Encore, Trois-Rivières
  • Grand Prix Automobile de Trois-Rivières
  • Festival Western de Saint-Tite (Western Festival of Saint-Tite)
  • Festival International de la Poésie (International Poetry Festival), Trois-Rivières
  • Le FestiVoix de Trois-Rivières (The VoiceFest of Trois-Rivières)
  • Le Rendez-vous des peintres de Sainte-Flore (Painters rendez-vous of Sainte-Flore), Shawinigan

Tourist Circuits

Two main tours are highlighted in Mauricie. The first being Chemin du Roi (King's Road), aka the road 138, connects the cities of Québec and Montreal along the Shore North of the river St. Lawrence River on the first paved road in Canada. As for the Route des Rivières, it highlights hydrography, mainly the Saint-Maurice River, the region offers many attractions along the way.


In Mauricie, there are slightly more than 100 companies offering diversified farm services: farms, maple, food, breweries, gardens, horticultural, tours, u-pick, etc. These are places where you would get a variety of local products and where you can observe several types of animals such as goats, bison, wild boar and deer. Some food companies offer local produce Mauritius, such as cheeses, drinks and meats. Examples of these companies:

  1. Baker François Guay Inc, Trois-Rivières (sector Pointe-du-Lac)
  2. Boutique Gourmande Amalthea, La Tuque
  3. Sugar Shack Chez Dany, Trois-Rivières
  4. Chèvrerie and Boutique Angélaine, Bécancour


  1. Tourist home, cottage, condo, studio (88)
  2. Outfitter (73)
  3. Hotel (68)
  4. Bed and breakfast (63)
  5. Camping (47)
  6. Holiday Centre (13)
  7. Unusual accommodation (9)
  8. Other accommodation establishment (9)
  9. Youth Hostel (3)
  10. Other


Welcome and Information

Tourism Mauricie region offers tourists 4 permanent offices and 9 seasonal offices.

Permanent offices

  • Culture and Tourism Corporation Grand-Mère
  • Tourism Committee of Saint-Alexis-des-Monts
  • Tourism Trois-Rivières
  • Tourist Information Office (TIO) Les Chenaux

Seasonal offices

  • Maskinongé
  • Tourism Corporation Batiscan
  • ILO CLD Shawinigan
  • Tourist Office (TAO) Saint-Élie-de-Caxton
  • Tourist information station (RIT) Louiseville, Parc des Ursulines
  • RIT Saint-Édouard
  • RIT Saint-Mathieu
  • RIT Saint-Paulin
  • Tourism Haut-Saint-Maurice, La Tuque

Access to the Region

You can access the area by air, non-commercial, per passenger buses, 13 Orléans Express posts, car, highway 40, 55 and roads 138, 153, 155, 157, 159 and by train, Via Rail Canada: La Tuque station and Shawinigan Station.

Persons with limited physical abilities

Number of establishments access
7 Total
68 Partial
21 Services for People with a hearing impairment
6 Services for people with a visual impairment

Tourism awards

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