WESC facts for kids

WeSC (short for "We are the Superlative Conspiracy") is a cool clothing brand from Sweden. It's mostly inspired by the worlds of skateboarding and snowboarding. The company's main office is in Stockholm, and it has many employees. The CEO, or head of the company, is Joseph Janus.

How WeSC Started

WeSC was founded in 1999. Instead of traditional advertising, the brand got noticed by supporting Swedish underground artists, musicians, and skateboarders. This was a unique way to market themselves!

Swedish hip hop groups like Looptroop Rockers and Timbuktu were some of the first people WeSC sponsored. This helped the brand create a different and popular image. Young Swedish people who didn't like big, mainstream companies really liked WeSC.

WeSC Stores

In 2009, WeSC made a special agreement with a company called Oved Apparel Corp. This company helped manage most WeSC stores in the United States, except for the ones in New York City and Los Angeles. WeSC also opened a special concept store in Singapore in early 2012.

We Activists: The WeSC Team

As of July 2014, WeSC has a group of sponsored people, including skateboarders and musicians, who they call "We Activists." These individuals are important to the brand.

Who are We Activists?

Some of the people who have been We Activists include:

• Axwell (a DJ)
• Ray Barbee (a skateboarder)
• Jason Lee (an actor and skateboarder)
• Lil Buck (a dancer)
• Peter Stormare (an actor)
• Timbuktu (a musician)

We Activist Groups

Some groups that have been We Activists include:

• Looptroop Rockers (a hip hop group)
• Millencolin (a punk rock band)
• Teddybears (a music group)

WeSC describes a "We Activist" as someone who is really good at what they do. They can be famous or not well-known at all. A We Activist has a street-smart attitude and creates their own path. They are humble and act as informal ambassadors for the brand. They represent the "Superlative Conspiracy" in different subcultures like skateboarding, music, film, and art. They are always friends of the brand and are chosen carefully.

See also

• Theodor Dalenson