White Rock Beverages facts for kids

White Rock Beverages is an American company that makes many different drinks. It is located in Whitestone, New York City. A pharmacist named H.M. Colver started the company in 1871 in Waukesha, Wisconsin. People, including the Potawatomi Indians, believed a nearby natural spring called White Rock had special healing powers. So, White Rock Beverages began as a place for people seeking health. By 1876, the company was bottling and selling this spring water all over the country.

Santa Claus and White Rock

December 1923 advertisement of Santa Claus drinking White Rock's ginger ale

Many people think that Coca-Cola was the first company to show Santa Claus as the jolly old man in red and white clothes. However, White Rock Beverages used Santa in their ads even before Coca-Cola did.

White Rock first used Santa Claus to sell their mineral water in 1915. Later, in 1923, they featured Santa in advertisements for their ginger ale. This shows that White Rock was ahead of its time in using Santa for drink advertising.

A Long History of Making Drinks

By 1923, White Rock Beverages was one of the biggest companies making mineral water in the United States. They also made ginger ale and other kinds of soft drinks. The company's property, including its land and bottling factories, was worth a lot of money back then.

In 1941, the company that made White Rock soft drinks was known as White Rock Mineral Springs Company. They have a long history of creating popular beverages.

The Psyche Logo

White Rock Beverages has used the image of Psyche as its logo for more than 120 years. This beautiful image is a big part of their brand.

The company bought the rights to a painting called Psyche at Nature's Mirror. This painting was created by an artist named Paul Thumann. White Rock purchased the rights to use this artwork at the Chicago World's Fair in 1893.

White Rock's Drink Brands

White Rock Beverages makes many different types of drinks. They have several brands, each with its own unique flavors.

White Rock Drinks

The main White Rock brand offers a variety of drinks:

• Seltzer Water: Plain, Lemon-Lime, Mandarin Orange, Black Cherry, Raspberry, Cucumber, Watermelon
• Mixers: Ginger Ale, Diet Ginger Ale, Club Soda, Tonic Water, Diet Tonic Water
• Organic: Passion Orange, Raspberry Crème, Red Peach
• Soda: Cola, Root Beer, Cream Soda, Lemon-Lime, Orange, Grape, Black Cherry

Sioux City Drinks

The Sioux City brand is known for its old-fashioned flavors:

• Sarsaparilla – often called "The Granddaddy of all Root Beers"
• Diet Sarsaparilla
• Root Beer
• Birch Beer
• Ginger Beer
• Cream Soda
• Black Cherry
• Orange Cream
• Prickly Pear
• Berry Berry – a mix of blueberry and raspberry flavors
• Cherries 'n Mint

Olde Brooklyn Drinks

The Olde Brooklyn brand offers drinks with names inspired by neighborhoods in Brooklyn, New York:

• Williamsburg Root Beer
• Diet Williamsburg Root Beer
• Bay Ridge Birch Beer
• Coney Island Cream Soda
• Diet Coney Island Cream Soda
• Flatbush Orange Soda
• Greenpoint Grape Soda
• Red Hook Raspberry
• Brighton Beach Black Cherry
• Park Slope Ginger Ale