Alpro facts for kids
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| Subsidiary | |
| Industry | Food |
| Founded | May 27, 1980 |
| Founder | Vandemoortele Groep |
| Headquarters | , |
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Key people
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Sue Garfitt (CEO) |
| Products |
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Number of employees
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1,100 (2017) |
| Parent | Danone |
Alpro is a company from Belgium that makes yummy plant-based foods and drinks. They use ingredients like soy, almonds, oats, rice, and coconut. These products are great for people who want to eat less dairy or follow a plant-based diet. Alpro has over 1,200 employees and factories in Belgium, France, and the United Kingdom. Most of their products are sold in Europe.
Contents
How Alpro Started and Grew
Alpro began in 1980. It was part of a Belgian company called Vandemoortele Groep. Over time, Alpro grew bigger across Europe.
Key Milestones in Alpro's Journey
- In 2000, Alpro built a factory in England. This factory made soy milk.
- In 2006, they launched a "reduced calorie soya milk."
- In 2008, Alpro made the first "reduced calorie soya alternative to yogurt" in the UK.
- Between 2000 and 2008, Alpro's sales grew a lot. They became three times bigger!
- In 2009, most of Alpro's money came from selling drinks.
Changes in Ownership
- In 2009, Vandemoortele sold Alpro to an American company called Dean Foods. Dean Foods also owned the "Silk" soy milk brand.
- In 2013, Alpro became part of a new, independent company called WhiteWave. WhiteWave was listed on the New York Stock Exchange.
- Later in 2013, Dean Foods sold their remaining shares in WhiteWave. This meant they were no longer involved with Alpro.
- In 2016, a big French company named Danone decided to buy WhiteWave Foods.
- The deal was finished in 2017. The new company was called "DanoneWave."
Recent Achievements
- In 2020, Alpro's No Sugars oat milk won a special food prize. It was called the Lausanne Index Prize – Supreme Award.
- Today, Sue Garfitt is the general manager of Alpro.
What Products Does Alpro Make?
Alpro makes many different plant-based foods and drinks. These are great choices for people who avoid dairy.
Popular Alpro Brands
Alpro sells products under names like Belsoy, Alpro Soya, and Provamel.
- Their products include soya milk, soy yogurt, and plant-based creams.
- They also make plant-based desserts, margarines, and ice cream.
- All these products are made from ingredients like non-GMO soy, almonds, hazelnuts, cashew, rice, oats, or coconut.
The Provamel Brand
The Provamel brand is special. It is only for organic products. You can usually find these products in health food stores.
Product Quality
A German consumer group, Stiftung Warentest, tested many different plain soy milks. Alpro's soya milk was rated the best among them!
How Alpro Connects with Customers
Alpro likes to show people how tasty their plant-based products are.
Fun Marketing Campaigns
- They ran a year-long campaign in the UK. People could try Alpro's breakfast products at events and shopping centres.
- Visitors could also take photos at a special internet booth. They could then upload their photos to Facebook and join the Alpro Soya Facebook page. This helped more people learn about Alpro.
See also
In Spanish: Alpro para niños
