Amirah Kassem facts for kids

Amirah Kassem (born January 8, 1987) is an American baker, author, and TV personality. She is famous for owning and starting FLOUR SHOP, a unique bakery. Amirah also appeared as a judge on the Disney+ food art show Foodtastic. Her fun kitchen, home, and clothing items are sold all over the world.

Amirah is known for making amazing custom cakes without using fondant, which is a type of sugar paste. She is also famous for her "Explosion Cake." Her Cara the Unicorn Explosion Cake was even called one of Instagram's most popular trends in 2017. She has written a best-selling cake book called The Power of Sprinkles. She also wrote children's books like The Magical Land of Birthdays series and the board book Bake a Rainbow Cake!.

Early life and education

Amirah grew up in Chihuahua, Mexico. There, she learned how to bake from her mother and grandmother. When she was nine, she moved back to El Paso, Texas, where she was born. Later, she studied at the Fashion Institute of Design & Merchandising in Los Angeles.

Career

Flour Shop

In 2012, Amirah Kassem left the fashion world to open her special bakery, Flour Shop. This bakery is known for its unusually shaped cakes. They make cakes that look like cheeseburgers, pizzas, and buckets of popcorn. Their most famous cake is the "Explosion Cake." Flour Shop makes all its baked goods without using fondant icing.

Flour Shop opened its main store in SoHo, New York, in November 2017. They opened another store in Beverly Hills, California, in August 2020. Many famous people and brands have ordered cakes from Flour Shop. These include Kim Kardashian, Katy Perry, Beyonce, Vans, Louis Vuitton, and Alice + Olivia.

Amirah has also been a main speaker at many food festivals. These include BottleRock, Food and Wine Festival, New York City Wine and Food Festival, and Catskills Festival.

Television appearances

Amirah was a judge on the Disney+ food art series Foodtastic. The show was hosted by Keke Palmer. She has also been a guest judge on many other food shows. These include Sugar Rush, Cupcake Championship, Nailed It! Mexico, and Beat Bobby Flay. She also appeared on Cake My Day and Top Elf.

Books written by Amirah

Amirah has released a cookbook, two children's story books, a board book, and a calendar. Her cake book, The Power of Sprinkles, became a #1 best-seller on Amazon. It was top in the Celebrity & TV Show Cookbooks and Cake Baking Books categories.

Her book series for middle schoolers, The Magical Land of Birthdays, is about a ten-year-old Amirah. She gets a magical cookbook and is taken to the Magical Land of Birthdays. There, she meets three "b-buds" (birthday buddies). These are kids from different parts of the world who share her exact birthday and are also turning 11.

Press and media features

Amirah and her products have been featured in many popular magazines. These include Bon Appétit, Refinery29, and Food & Wine. She has also appeared on many TV shows. Some of these are TODAY, The Tonight Show Starring Jimmy Fallon, and Late Night with Seth Meyers. She also appeared on The Rachael Ray Show, The Drew Barrymore Show, and Home & Family.

Art collaborations

Amirah Kassem often works with photographer Henry Hargreaves. One of their projects is the "Burning Calories" photo series. This work was shown in a gallery in Venice, Italy, in November 2013. Kassem and Hargreaves also created a photo series to celebrate the Wu Tang Clan's 20th anniversary.

Amirah's art has also been shown in famous museums. These include the Whitney Museum and the Brooklyn Museum. In 2015, when the Brooklyn Museum celebrated artist Takashi Murakami, Amirah made her own art. She used 10,000 gumballs to create a new version of Murakami's famous flower design.

Product design

In 2019, Amirah designed and launched a kitchen, table, and food collection with Williams-Sonoma. Her line of FLOUR SHOP kitchen and table items was called "playful and chic." It was also described as a "refined rainbow" by Elle Decor magazine.

Later in 2019, Amirah also designed a home collection with Pottery Barn brands. She focused mostly on Pottery Barn Kids. The FLOUR SHOP collection was sold worldwide. It included decorations, bedding, and items for tabletops.

In 2020, Amirah designed a special limited edition fashion line with Vans. This collection included both shoes and clothing. The FLOUR SHOP collection was available for kids, women, and men. It featured footwear, clothing, and accessories.

Fashion career beginnings

Amirah Kassem started her career in fashion while studying at FIDM. She first worked for companies like 7 For All Mankind and Fred Segal. She then moved into high fashion, working at Interview Magazine and with Karl Templer. After that, she moved to New York City. There, she worked with Johan Lindeberg to launch the brand BLKDNM.

Personal life

Amirah Kassem lives in Los Angeles with her husband and business partner, Ross "The Boss" Harrow. They have a baby girl named Coco.

Filmography