Big M facts for kids
 Big M logo |
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| Type | Flavoured milk |
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| Manufacturer | Bega Dairy & Drinks |
| Country of origin | Victoria, Australia |
| Introduced | 1978 |
| Flavour | Multiple |
| Variants |
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Big M is a popular brand of flavoured milk from Australia. It first started in Victoria in 1977. The Victorian Dairy Industry Authority (VDIA) launched it. This new group replaced an older milk board.
In November 2020, an Australian company called Bega Cheese bought Big M. They bought it from a Japanese company, Kirin Holdings. Before this, another company tried to buy Big M in 2019. But the Australian government did not approve that sale.
How Big M Started
When Big M was created, the aim was to make flavoured milk more popular. Before Big M, many small dairies sold their own flavoured milks. But sales were very small.
The Victorian Dairy Industry Authority (VDIA) wanted to change this. They planned to create new brands like Big M. This was a new idea for a government group. They wanted to make milk products exciting for people to buy.
Peter Granger was the Marketing Manager. He helped come up with the idea for Big M. The advertising agency George Paterson created the brand name. They also made the famous Big M surfing ads. These ads showed people surfing and having fun. This helped make Big M very popular, especially with young people.
Big M quickly became a big success. It sold millions of litres each year. The brand was so successful that its trademarks were sold for a lot of money in 2000.
Today, you can mostly find Big M in Melbourne and other parts of Victoria. It is also sold in southern New South Wales. In recent years, Big M has also become available in other parts of New South Wales and Queensland.
Big M comes in different types of packaging. You can buy it in cartons and plastic bottles. It is available as fresh milk and also as UHT milk. UHT milk lasts longer without needing to be refrigerated. There is also a low-fat chocolate version of Big M.
Big M Flavours
The flavours of Big M have changed over time. Here are the main flavours you can usually find today:
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Big M has also offered many other flavours for a limited time. Some of these older or special edition flavours include:
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In 2010, Big M had a "Flavour Flashback" event. People could vote for an old flavour to come back. Egg Flip won that vote. It was available for a while, then retired. Later, Honeycomb and Choc Berry were also brought back as limited editions. Egg Flip has returned several times since then. Blue Heaven has also been a popular limited-time flavour. In 2021, its sales were even higher than the popular Strawberry flavour!
See also
- Flavored milk
- Chocolate milk
- Coffee milk
- Milk
