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Canadian Tire Corporation Ltd.
Trade name
Canadian Tire
Traded as TSXCTC (voting)
TSXCTC.A (non-voting)
Industry Retail
Founded 1922
Founder Alfred J. Billes
J. William Billes
Headquarters Toronto, Ontario
Number of locations
Key people
Stephen Wetmore (President and CEO) [1]
Products Automotive, sports and leisure, and home products
Revenue Increase $12.46 billion (2014)
Increase $639 (2014)
Total assets Increase $14.55 billion (2014)
Number of employees
2 1/2
Subsidiaries PartSource
Forzani Group
Canadian Tire Financial Services
Canadian Tire Petroleum

Canadian Tire Corporation, Limited is a Canadian retail company which sells a wide range of automotive, sports and leisure, and home products. Some stores also sell toys and food products. Retail operations include Canadian Tire, the core retail and automotive service operation, which operates a large car repair garage in each store; Canadian Tire Petroleum; men’s, women’s, and work apparel retailer Mark's; sporting goods and sportswear retail conglomerate Forzani Group Limited, and PartSource, retailing auto parts and accessories. Its head office is in Toronto, Ontario. The retailer is known for its Canadian Tire money, a loyalty program first introduced in 1958, where customers are provided with coupons resembling paper money worth 0.4% of their purchase that can be used in subsequent purchases as scrip at Canadian Tire stores and gas stations.


  • 1970s: "It's for people like you"
  • 1980s: "There is a lot more to Canadian Tire than tires"
  • 1992: "There is a lot more for a lot less"
  • 1996: "Everyday low prices made better"
  • 1997: "Canadian Tire, still the right place"
  • Various Christmas seasons: "Give like Santa, save like Scrooge" or "Scrooge-Approved Prices"
  • 2001: "Let's Get Started", which used the song "I'll Start With You" (released in 1992 by former Highway 101 lead singer Paulette Carlson)
  • 2006: "_____ Starts at Canadian Tire", with the blank filled with various seasons (such as "Summer" or "The Holidays") or situations ("Home Improvement", "Spring Cleaning", "Car Care").
  • 2008: "For Days Like Today"
  • 2011: "Bring it On"
  • 2012 & 2013: "Canada's Store". In some ads, the type of 'store' is included when appropriate to the advertising creative, ie... "Canada’s Automotive Store" or "Canada's Kitchen Store".
  • 2014 & 2015: "Tested for life in Canada".
  • 2016: "You got this."

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