Fruit Roll-Ups facts for kids
Fruit Roll-Ups is a brand of fruit snack that debuted in grocery stores across America in 1983. It is a flat, pectin-based, fruit-flavored snack rolled into a tube, spread on a backing sheet of cellophane to prevent the product from sticking to itself.
Fruit Roll-Ups are manufactured by General Mills and distributed under the Betty Crocker brand in the American market and under the Uncle Tobys brand in Australia. Several similar products have been marketed by General Mills and by other companies, notably under the Kellogg's brand in the UK as Fruit Winders.
Advertising
Fruit Corners Fruit Roll-Ups were heavily marketed on television in America throughout the early 1980s. Most spots featured the tag line "Fruit Corners Fruit Roll-Ups: Real fruit and fun, rolled up in one." Later spots featured children innovating in the "Fruit Roll-Up Fun Factory".
The overall marketing theme is that parents can feed their children "fun" processed foods that are based on real fruit. Studies of American mothers have shown that the mothers are surprised at how sweet Fruit Roll-Ups are and how little fruit is present in them. For example, the strawberry flavor contains no strawberries, and the only ingredient derived from fruit is concentrated pear juice.
History
General Mills' research for the product began in 1975.
Joray Fruit Rolls are a round, fruit leather product from New York that predates Fruit Roll-Ups. Fruit Roll-Ups have a more rubbery texture than the natural rolls and though were originally round in shape, they are now shaped like a parallelogram.
Fruit Roll-Ups have featured variants on the original plain sheets such as punch out shapes on the rolls and temporary tattoos for tongues and formerly on skin.
- Berry Lemonade/Cherry Slushie
- Crazy Pix Cool Chix Berry Wave
- Crazy Pix Wild Ones Blastin' Berry
- Electric Blue Raspberry
- Flavor Wave
Betty Crocker sells Fruit Roll-Ups in single-flavor boxes and flavor variety packs.
Ingredients
| Nutritional value per 100 g (3.5 oz) | |
|---|---|
| Energy | 1,562 kJ (373 kcal) |
|
85.2 g
|
|
| Sugars | 38.7 g |
|
3.5 g
|
|
|
Protein
|
0.1 g
|
| Other constituents | Quantity |
| Water | 10.2 g |
| †Percentages estimated using US recommendations for adults. | |
The main ingredient is sugar, and Fruit Roll-Ups contain five different types of sugar: sugar from pear juice concentrate, corn syrup, dried corn syrup, sugar, and a small amount of dextrose. They also contain small amounts of partially hydrogenated cottonseed oil, citric acid, sodium citrate, acetylated monoglycerides, fruit pectin, malic acid, ascorbic acid, natural flavors, and artificial colors.
