Fujiya facts for kids

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Fujiya Co. Ltd.

Store in Ginza, Tokyo
Native name	株式会社不二家
Type	Public K.K.
Traded as	TYO: 2211
Founded	June 30, 1938; 86 years ago (1938-06-30)
Founder	Rinemon Fujii
Headquarters	Tokyo , Japan
Area served	Japan
Key people	Kensuke Yamada [jp] (Chairman) Nobuyuki Kawamura [jp] (President)
Owner	Yamazaki Baking Bandai Namco Holdings (1.93%)

Founder (1955)

Fujiya Co. Ltd. (株式会社不二家, Kabushiki Gaisha Fujiya) (TYO: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.

Fujiya is credited with introducing the Christmas cake to Japan.

In 2016, the company opened its first store outside Japan in Taipei, Taiwan.

Mascot

Fujiya's mascot, Peko-chan

Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips. Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.

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