Fujiya facts for kids
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Store in Ginza, Tokyo
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Native name
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株式会社不二家
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| Public K.K. | |
| Traded as | TYO: 2211 |
| Founded | June 30, 1938 |
| Founder | Rin'emon Fujii |
| Headquarters | , |
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Area served
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Japan |
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Key people
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| Owner | Yamazaki Baking Bandai Namco Holdings (1.93%) |
Fujiya Co. Ltd. is a famous company in Japan. It runs many sweet shops and restaurants across the country. The company's full Japanese name is 株式会社不二家 (Kabushiki Gaisha Fujiya). You can find it on the Tokyo Stock Exchange with the code TYO: 2211.
Fujiya started a long time ago. Its very first shop opened in 1910 in Yokohama, a city in Japan.
Fujiya is well-known for bringing the idea of the Christmas cake to Japan. This made Christmas celebrations even sweeter for many families.
In 2016, Fujiya opened its first store outside of Japan. This new shop was in Taipei, Taiwan.
Meet Peko-chan: Fujiya's Fun Mascot
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Fujiya has a very popular mascot named Peko-chan. She is a cute girl with pigtails. Peko-chan is often shown licking her lips, as if she just enjoyed something delicious.
Peko-chan is a huge marketing icon in Japan. You can often see life-sized dolls of her. These dolls stand outside Fujiya stores all over the country. She helps people recognize the brand and makes the shops feel welcoming.
