Good Hair Day facts for kids
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| Privately held | |
| Industry | Hair styling |
| Founded | January 2001 |
| Founder | Martin Penny, Gary Douglas and Robert Powls |
| Headquarters | Bridgewater Place, Leeds, United Kingdom |
| Revenue |  £50,360,000 (2006) |
| £9,600,000 (2006) |
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| Parent | Wella |
Good Hair Day, often called ghd, is a company from Leeds, United Kingdom. They make popular hair care products. ghd is famous for its hair straightening irons. You can find their products in over 50,000 hair salons around the world. ghd was also the first hair tool company to sponsor the famous Victoria's Secret Fashion Show.
Contents
The Story of ghd
ghd was started in January 2001. The founders were Martin Penny, Gary Douglas, and Robert Powls. They worked together to buy the idea for a hair straightening iron. This idea came from an inventor in South Korea.
At first, ghd grew mostly by people telling their friends about it. This is called word of mouth. Two years later, they started their first advertisements. By then, hair salons had already bought £12 million worth of ghd products. This was much more than they expected!
In May 2004, ghd started selling its products in North America. This helped their sales grow to £37 million worldwide that year. Over the years, ghd was bought by different companies. In 2006, a company called Lloyds Development Capital bought ghd for £55 million. Then, in 2007, Montagu Private Equity bought it for £160 million.
In February 2013, another company, Lion Capital, bought ghd for about £300 million. By March 2013, ghd's sales were over £150 million. This was more than double their sales from 2007. They were selling over two million styling irons in 50,000 salons worldwide.
In 2016, a company called Coty bought ghd for around £420 million. The sale was finished in November 2016. Later, in 2020, Coty sold a part of its ownership in ghd to KKR. This deal also included other brands like Wella.
ghd Products Over Time
ghd has launched many different products for styling hair:
- In 2011, they released the V Gold Series Styler.
- In 2012, ghd launched the Air Professional Hairdryer.
- In March 2013, the "Eclipse" hair straightener came out. This tool could style hair faster, especially thick hair.
- In 2014, ghd launched the Aura Hairdryer. They also released ghd Curve, which is a range of hair curling tools.
- In 2015, the Platinum Styler was launched.
- In 2018, ghd released the GHD platinum Plus styler.
Advertising and Famous Faces
ghd started its first advertising campaign in August 2003. They sponsored a British TV show called The Salon.
In November 2009, ghd had a popular ad series called 'Twisted Fairytales'. These ads showed characters like Rapunzel and Cinderella.
In October 2011, ghd launched the "Scarlet Collection". The famous singer Katy Perry was the face of this campaign. The photos for the ads were taken by the photographer David LaChapelle.
ghd has also worked with Victoria's Secret. They have sponsored the annual fashion show for several years. ghd was the very first hair tool company to sponsor this big fashion event.
Celebrity Support
Many famous people have supported the ghd brand. Singer Katy Perry became the main celebrity face for ghd in December 2011.
Helping Others
Since 2004, ghd has raised about £2.5 million for the Breakthrough Breast Cancer charity. Every year, ghd makes a special pink hair iron. For each one sold, £10 is given to support the charity.
In January 2010, ghd also worked with a charity called "Mom It Forward". They helped SafeHouse Denver, which is a shelter for women and children who have experienced domestic violence.
