Havas Creative facts for kids
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| Subsidiary | |
| Industry | Advertising |
| Founded | 1991 |
| Headquarters | New York City (HQ), 316 Offices worldwide |
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Key people
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Yannick Bolloré (Global CEO) |
| Products | Advertising & Marketing |
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Number of employees
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11,000 |
| Parent | Havas |
Havas Creative is a large French company that helps other businesses with their advertising. It used to be known as Havas Worldwide and Euro RSCG. This company is one of the biggest advertising groups in the world. It has 316 offices in 75 different countries.
Havas Creative offers many services. These include creating advertisements, marketing products, and helping companies communicate with people. In 2010, when it was called Euro RSCG, it was named the world's largest advertising network. This was because it handled more global projects than any other company for five years in a row. Havas Creative's main office is in New York City. It is the biggest part of Havas, which is the fifth largest communications group globally.
Contents
How Havas Creative Started
The story of Havas Creative began a long time ago.
Early Beginnings in France
In 1970, two people named Bernard Roux and Jacques Séguéla started an advertising company. They called it Roux Séguéla. Two years later, in 1972, Alain Cayzac joined them. The company's name then changed to Roux Séguéla Cayzac.
In 1976, Roux Séguéla Cayzac joined forces with Jean-Michel Goudard. This created a new company called RSCG. The letters in RSCG stand for the names of its founders: Roux, Séguéla, Cayzac, and Goudard.
Becoming Euro RSCG and Havas Worldwide
In 1991, a company called Eurocom S.A. bought RSCG. This led to the creation of Euro RSCG. Later, in 1997, Euro RSCG Worldwide moved its main office from Paris, France, to New York City. An American leader named Bob Schmetterer became its chairman and CEO.
In 2012, the company was bought by Havas, another large advertising and public relations company based in Paris. After this, Euro RSCG was renamed Havas Worldwide. In March 2022, Havas announced that it bought Front Networks. This is a creative agency in China that focuses on social and digital marketing.
Who Leads Havas Creative
Many important people have led Havas Creative over the years.
Current Leadership
In 2014, Yannick Bolloré, who is the Chairman of Havas Group, also became the Global CEO of Havas. At the same time, Andrew Benett was named the Global CEO of Havas Worldwide.
Past Leaders and Achievements
Before them, David Jones became the CEO of the company in 2005. At that time, it was called Euro RSCG Worldwide. He also became the Global CEO of the parent company, Havas, in 2011.
Kate Robertson was the Global President of Havas Worldwide from 2006 to 2015. She also helped start an organization called One Young World in 2009 with David Jones.
Mercedes Erra is another important leader at Havas. She is known for the famous "Roller Babies" campaign for Evian water. This advertisement became very popular. It even made it into the Guinness Book of World Records for getting over 75 million views online.
Major Companies Havas Creative Works With
Havas Creative works with many well-known companies around the world. They help 78 of the 100 largest global advertisers. Some of their clients include:
- Air France
- Citigroup
- Danone Group
- IBM
- Lacoste
- LVMH
- Merck
- Mondelēz International
- Pernod Ricard
- Reckitt Benckiser
- Sanofi
- The Humane Society of the United States
- Unilever
How Havas Creative is Organized
Havas Creative is divided into four main parts, or divisions. Each division focuses on different types of services:
- Havas Worldwide: This part handles the main ideas, creative work, and how ads are made.
- Havas Worldwide Digital: This division focuses on digital marketing, direct advertising, and using data to understand customers. They also manage customer relationships and promotions.
- Havas PR: This part specializes in Public Relations. They help companies communicate with the public, manage their image, and talk to their own employees.
- Arnold Worldwide: This is an American advertising agency that is part of Havas Creative.
See also
In Spanish: Havas Creative para niños
