Havas Creative facts for kids

Quick facts for kids
Havas Creative

Type	Subsidiary
Industry	Advertising
Founded	1991; 34 years ago (1991)
Headquarters	New York City (HQ), 316 Offices worldwide
Key people	Yannick Bolloré, Global CEO
Products	Advertising & Marketing
Number of employees	11,000
Parent	Havas

Havas Creative is a large advertising company from France. It was once known as Havas Worldwide and Euro RSCG. This company is one of the biggest marketing groups in the world.

Havas Creative has 316 offices in 75 different countries. They help businesses with advertising, marketing, and how they communicate with the public. In 2010, when the company was called Euro RSCG, it was the top agency for global projects. Havas Creative's main office is in New York City. It is the biggest part of Havas, which is the fifth largest communications group globally.

How Havas Creative Started

In 1970, Bernard Roux and Jacques Séguéla started an agency called Roux Séguéla. Later, in 1972, Alain Cayzac joined them. The company then became Roux Séguéla Cayzac.

In 1976, Roux Séguéla Cayzac teamed up with Jean-Michel Goudard. This created a new company called RSCG. The letters in RSCG come from the names of its founders: Roux, Séguela, Cayzac, and Goudard.

In 1991, another company called Eurocom S.A. bought RSCG. This led to the creation of Euro RSCG. In 1997, Euro RSCG Worldwide moved its main office from Paris, France, to New York City. An American executive named Bob Schmetterer became its chairman and CEO.

In 2012, the company was bought by Havas, an advertising and public relations company from Paris. After this, Euro RSCG was renamed Havas Worldwide. In March 2022, Havas bought Front Networks. This is a creative agency in China that focuses on social and digital marketing.

Who Leads Havas Creative

In 2014, Yannick Bolloré, who is the Chairman of Havas Group, also became the Global CEO of Havas. Andrew Benett was named the Global CEO of Havas Worldwide.

Before them, David Jones was the CEO of the firm in 2005. At that time, it was called Euro RSCG Worldwide. He also became the Global CEO of the parent company Havas in 2011.

Mercedes Erra is an important leader at Havas Worldwide. She is known for the famous Evian campaign called "Roller Babies." This campaign was very popular. It even got a mention in the Guinness Book of World Records for getting over 75 million views online.

Major Companies Havas Works With

Havas Worldwide works with many big companies around the world. They help 78 of the top 100 global advertisers.

Some of their clients include:

• Air France
• Citigroup
• Danone Group
• IBM
• Lacoste
• LVMH
• Merck
• Mondelēz International
• Pernod Ricard
• Reckitt Benckiser
• Sanofi
• The Humane Society of the United States
• Unilever

Havas Creative's Main Teams

The company is organized into four main teams:

• Havas Worldwide: This team handles strategy, creative ideas, and making ads.
• Havas Worldwide Digital: They focus on digital marketing, direct mail, data analysis, and promotions.
• Havas PR: This team manages public relations and how the company talks to the public.
• Arnold Worldwide: This is an American advertising agency that is part of Havas.

See also

In Spanish: Havas Creative para niños