Jammie Dodgers facts for kids
Jammie Dodgers are a super popular British biscuit! They are made from a yummy shortcake with a sweet raspberry or strawberry jam filling. These tasty treats first appeared in 1960. Today, the Burton's Biscuit Company makes them at their factory in Llantarnam.
In 2009, Jammie Dodgers were the most loved sweet biscuit for kids in the United Kingdom. Guess what? Even 40% of the sales that year were bought by adults! Everyone loves them!
Contents
The Story of Jammie Dodgers
.jpg)
Jammie Dodgers got their name from a fun character called Roger the Dodger. He's from The Beano comics! These biscuits have been made in the United Kingdom for over 60 years. Burton's Foods first created them.
In 2011, the brand got a fresh new look. They also added two exciting new types: Toffee and Choccie Dodgers. Besides raspberry and strawberry, you can find them in other cool flavors too!
Jammie Dodgers are a bit like a "linzer biscuit." This is a smaller version of a linzer torte, which is a type of cake. In some parts of the world, these jam-filled cookies are popular around Christmas time. For example, in the United States, you might find similar raspberry cookies from Pepperidge Farm. In New Zealand, they call these types of cookies "Shrewsbury biscuits."
Advertising Jammie Dodgers
In 2011, a new TV advertisement for Jammie Dodgers came out. It was so good that The Grocer magazine gave it an award! They called it the "Best Biscuit Advert of 2011."
Then, in April 2012, Burton's launched another new advert. This one was for Choccie Dodgers. It was shown during the TV show Britain's Got Talent. This was part of a big £4.5 million plan to tell everyone about the new biscuits!
Other Biscuits Like Jammie Dodgers
You can find biscuits similar to Jammie Dodgers in other countries!
In New Zealand, a company called Griffin's sells "Shrewsbury" biscuits. They also have a hole in the top layer, sometimes even shaped like a heart!
In Newfoundland, Canada, Purity Factories makes similar treats. They have raspberry jam-filled "Jam Jams" and raspberry jelly-filled "Tea-Vees." Both of these also have a hole in their top layer.
See also
- Happy Faces – a similar biscuit
- List of shortbread biscuits and cookies
In Spanish: Jammie Dodgers para niños
