Jammie Dodgers facts for kids
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| Alternative names | Linzer cookie |
|---|---|
| Type | Biscuit |
| Place of origin | United Kingdom |
| Created by | Burton's Biscuit Company |
| Invented | 1960 |
| Main ingredients | Wheat flour, raspberries or strawberries, apples, sugar, (usually sodium bicarbonate, tartaric acid and malic acid), salt |
Jammie Dodgers are super popular British biscuits! They're made with yummy shortbread and have a sweet, fruity jam filling, usually raspberry or strawberry. These tasty treats have been around for a long time. They are made by the Burton's Biscuit Company in the United Kingdom.
In 2009, Jammie Dodgers were the most popular sweet biscuit for kids in the UK. Interestingly, grown-ups enjoyed 40% of the biscuits sold that year!
Contents
The Story of Jammie Dodgers
Jammie Dodgers first started being made in a place called Crumpsall Biscuit Works. Later, their production moved to the Burton Biscuit factory.
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These biscuits got their name from a fun character! They are named after Roger the Dodger, a mischievous character from The Beano comic books. Jammie Dodgers have been a favorite in the United Kingdom for over 60 years.
In 2011, the Jammie Dodgers brand got a fresh new look. They also introduced new flavors like Toffee and Choccie. Besides raspberry and strawberry, other flavors have been sold too.
Jammie Dodgers are a type of "linzer biscuit." This means they are a smaller version of a "linzer torte," which is a type of cake. In some parts of the world, linzer cookies are often enjoyed during the Christmas season. For example, in the United States, Pepperidge Farm sells a raspberry linzer cookie during the holidays. In New Zealand, similar cookies are called Shrewsbury biscuits.
Advertising Campaigns
In 2011, a TV advertisement for the re-launched Jammie Dodgers won an award. The Grocer magazine called it the "Best Biscuit Advert of 2011." Burton's launched another new advert in April 2012 for Choccie Dodgers. This ad was shown during Britain's Got Talent as part of a big advertising plan.
Similar Biscuits Around the World
Many countries have biscuits that are similar to Jammie Dodgers!
- In New Zealand, Griffin's sells "Shrewsbury" biscuits. These are like Jammie Dodgers with a hole in the top layer. The hole can be round, heart-shaped, or other fun shapes. They come in strawberry or raspberry flavors.
- In Australia, Arnott's sells 'Raspberry Shortcake' biscuits. These are also similar to Jammie Dodgers, with a hole and sugar on top.
- In Newfoundland, Canada, Purity Factories makes apple jam-filled cookies called "Jam Jams." They also make raspberry jelly-filled cookies called "Tea-Vees," which have a hole in the top.
- In India, Britannia Industries produces "Jim Jam" biscuits. These have jam and vanilla cream sandwiched between soft biscuits, with a hole in the top layer.
- McVitie's, another British brand, makes round jam-and-cream biscuits. They are part of their Tasties range.
See also
In Spanish: Jammie Dodgers para niños
- Happy Faces – a similar biscuit
- List of shortbread biscuits and cookies
