Kurkure facts for kids
Official logo
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| Type | Cornpuff Sticks |
|---|---|
| Owner | Frito-Lay (PepsiCo) |
| Country | India |
| Introduced | 1999 (India) 2007 (Pakistan) |
| Markets | International |
Kurkure is a popular crunchy snack. It's like a puffed corn snack but also made with rice and lentils. PepsiCo owns this brand through its Frito-Lay company. Kurkure first came out in India in 1999. It's also made in India and Pakistan. You can find it in some other countries too, like Canada and the United Kingdom. The name Kurkure means "crunchy" in Hindi and Urdu languages.
Contents
What is Kurkure Made Of?
Kurkure is made from different ingredients. It has rice flour, corn flour, and gram flour (which comes from lentils). It also contains vegetable oil, spices like turmeric, salt, and a little sugar.
Some people ask if Kurkure is completely plant-based. The company's information shows that it contains milk ingredients. This means it is not fully vegan. It also has natural and artificial flavors to make it taste yummy!
Kurkure is made in many places. In India, it's produced in cities like Sangrur, Pune, and Howrah. In Pakistan, it's made in Gulberg, Lahore.
Yummy Flavors
Kurkure comes in many exciting flavors! Here are some of them:
Flavors in Pakistan
- Red Chilli Jhatka
- Chutney Chaska
- Toofani Mirch
- Toofani Masala
Flavors in India
- Masala Munch
- Puffcorn Yummy Cheez
- Chilli Chatka
- Naughty Tomato
- Solid Masti
- Green Chutney Style
How Kurkure Grew
Kurkure first launched in India in 1999. Over the years, many famous actors and actresses have appeared in its commercials.
In the early 2000s, Indian TV stars like Mandira Bedi and Pooja Ghai helped advertise the snack. Later, in 2004, the famous Hindi film actress Juhi Chawla was featured. From 2008, Kareena Kapoor promoted a new range called Kurkure Desi Beats.
Kurkure also became popular in Tamil-speaking areas in 2008. Actress Simran was its brand ambassador there. More stars joined in 2012, including Parineeti Chopra, Kunal Kapoor, Boman Irani, Ramya Krishnan, and Farida Jalal. More recently, in 2019, Samantha Ruth Prabhu and Taapsee Pannu appeared in commercials. In 2021 and 2022, Akshay Kumar was seen in ads with Kritika Kamra and Samantha Ruth Prabhu. In 2024, actress Sara Ali Khan starred in a Kurkure commercial.
Kurkure was launched in Pakistan in 2007. Actresses like Ayesha Omer, Hania Amir, and Iqra Aziz have been featured in its TV ads there.
In 2006, Frito-Lay decided to bring Kurkure to American markets because people were becoming more interested in Indian spices. Kurkure was then introduced in other countries where many people from India live, such as the UK. By 2010, Kurkure was available in Eastern Canada, and by 2013, it was also available in Western Canada.
