Kurkure facts for kids
Official logo
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| Type | Cornpuff Sticks |
|---|---|
| Owner | Frito-Lay (PepsiCo) |
| Country | India (country of origin) |
| Introduced | 1999 (India) 2008 (Pakistan) |
Kurkure is a popular crunchy snack. It's like a puffed corn snack, but it's also made with rice and lentils. PepsiCo, a big food company, owns Kurkure through its Frito-Lay brand. Kurkure first came out in India in 1999. Later, in 2008, it was launched in Pakistan. You can also find Kurkure in some other countries, like Canada and the United Kingdom. The name "Kurkure" means "crunchy" in Hindi and Urdu languages.
Kurkure snacks are made in different places. In India, they are produced in areas like Sangrur, Pune, and Howrah. In Pakistan, they are made in Gulberg, Lahore.
Contents
What Kurkure Is Made Of
Kurkure snacks are made from several ingredients. These include rice flour, corn flour, and gram flour (which comes from lentils). They also contain edible vegetable oil, like palm oil.
Spices, salt, and sugar are added for flavor. You might also find ingredients like tartaric acid, which gives a sour taste. Some flavors also contain milk solids. This means that Kurkure is not completely vegan. It also has natural and artificial flavors to make it taste good.
Different Flavors of Kurkure
Kurkure comes in many exciting flavors, especially in India. Here are some of the popular ones:
- Masala Munch
- Green Chutney
- Chilli Chatka
- Lal Mirch Powder
- Tamatar Hyderabadi Style
- Malabar Masala Style
- Masala Twists (Solid Masti)
- Chatpata Cheese
- Desi Beats
- Naughty Tomato
- Angry Tomato
- Xtreme Electric Nimbu
- Xtreme Risky Chilli
- Puffcorn (Yummy Cheese)
- Monster Paws
- Zig Zag
- Puff Corn
- Corn Cups
- Monster Smilees
- Monster Paws
- Butter Masti
- Kurkure triangles
- Khatta meetha
- Sizzling hot
- Solid masti
- Multigrain
- Chaat fills
- Gazab Golmaal
- Herapheri Hungama
How Kurkure Was Launched
Kurkure first started in India in 1999. To help people learn about the new snack, famous actors and actresses appeared in commercials.
Launching in India
In 2001, Indian TV actresses Mandira Bedi and Pooja Ghai were in some of the first Kurkure commercials. Later, in 2004, the famous Hindi film actress Juhi Chawla was featured in ads. From 2008, Kareena Kapoor helped promote a new range of Kurkure called "Desi Beats."
Kurkure also became popular in Tamil-speaking areas in 2008. Actress Simran was the face of the brand there. In 2012, more actors joined in, including Parineeti Chopra, Kunal Kapoor, Boman Irani, Ramya Krishnan, and Farida Jalal. More recently, in 2019, Samantha Ruth Prabhu and Taapsee Pannu appeared in commercials for Hindi, Tamil, and Telugu audiences. In 2021 and 2022, Akshay Kumar was seen in Kurkure ads with Kritika Kamra and Samantha Ruth Prabhu. In 2024, actress Sara Ali Khan starred in a Hindi commercial for Kurkure.
Launching in Pakistan and Other Countries
Kurkure was launched in Pakistan in 2008. Actresses like Ayesha Omer, Hania Amir, and Iqra Aziz have been featured in TV commercials for Kurkure in Pakistan.
In November 2006, Frito-Lay announced that Kurkure would be sold in American markets starting in 2007. This decision was made because people in the region were showing more interest in Indian spices. Kurkure was then introduced in other countries where many people from India live, such as the UK. By 2010, Kurkure was available in Eastern Canada, and by 2013, it was also available in Western Canada.
