Robert Cialdini facts for kids
Quick facts for kids
Robert Cialdini
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Robert Cialdini at ZURICH.MINDS in 2012
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| Born | April 27, 1945 |
| Alma mater | University of Wisconsin–Milwaukee (BS) University of North Carolina (PhD) |
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Robert Cialdini, born on April 27, 1945, is an American psychologist. He is a retired professor of psychology and marketing at Arizona State University. He also taught as a visiting professor at Stanford University.
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About Robert Cialdini's Education
Robert Cialdini studied at the University of Wisconsin–Milwaukee, where he earned his first degree in 1967. He then went on to study Social Psychology at the University of North Carolina at Chapel Hill. He received his PhD in 1970.
He also had special training in social psychology at Columbia University. Over the years, he was a visiting scholar at other universities, including Ohio State University and the University of California. Today, he is a retired professor at Arizona State University.
Robert Cialdini's Work and Books
Cialdini is famous for his 1984 book, Influence: The Psychology of Persuasion. To write this book, he spent three years working "undercover." He trained at places like used car dealerships and fundraising groups. This helped him see how people try to persuade others in real life.
He discovered that people are often influenced by six main ideas:
- Reciprocity: Giving back when someone gives to you.
- Commitment and Consistency: Sticking to what you've said or done.
- Social Proof: Doing what others are doing.
- Authority: Listening to experts or people in charge.
- Liking: Being influenced by people you like.
- Scarcity: Wanting things more when they are limited.
In 2016, he added a seventh idea called the Unity Principle. This means we are more influenced by people we feel connected to or who are like us.
His book Influence has sold over five million copies. It has been translated into 41 languages. It was on The New York Times best-seller list. Fortune magazine called it one of the "75 Smartest Business Books."
Cialdini has written other popular books too. Yes! 50 Scientifically Proven Ways to Be Persuasive was also a New York Times Bestseller. The Small BIG: Small changes that spark a big influence was named a Times Book of the Year. In 2016, he published Pre-suasion, which became a best-seller as well.
The Society for Personality and Social Psychology has a special award named after him. It's called the Robert B. Cialdini prize. This award honors psychological research that helps society. In 2019, he became a member of the National Academy of Sciences.
Projects and Campaigns
Robert Cialdini has also used his knowledge to help with important projects. He was part of the team of experts who advised the Barack Obama presidential campaign, 2012. He also gave advice during the early stages of the Hillary Clinton presidential campaign, 2016.
See also
In Spanish: Robert Cialdini para niños
