Sabra (company) facts for kids
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| Subsidiary | |
| Industry | Food |
| Predecessor | Sabra-Blue & White Foods |
| Founded | 1986 (as Sabra-Blue & White Foods) |
| Founders |
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| Headquarters |
White Plains, New York, U.S.
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Key people
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| Products | Dips and spreads |
| Revenue | US$800 million (2016) |
| Owner | PepsiCo |
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Number of employees
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700 (2024) |
Sabra Dipping Company, LLC is an American food company. It makes popular dips and spreads like hummus and guacamole. Sabra is fully owned by PepsiCo, a very large food and drink company.
All Sabra products are certified kosher, meaning they follow special food rules, and are also vegetarian. You can find Sabra products all over the United States and Canada. As of 2024, Sabra sold about 36% of all the hummus in the United States.
How Sabra Grew
Sabra started in 1986 as Sabra-Blue & White Foods. It was founded by Zohar Norman and Yehuda Pearl. In 2005, an Israeli food company called Strauss Group bought Sabra.
In 2008, Strauss Group teamed up with Frito-Lay, which is part of PepsiCo. This was a "joint venture," meaning Strauss and PepsiCo each owned half of Sabra. This partnership helped Sabra grow a lot.
In November 2008, Sabra announced plans to build a new factory in Chesterfield County, Virginia. This factory opened in mid-2010 and created many jobs. Sabra's sales grew by more than 50% between 2008 and 2009.
By 2016, Sabra was selling 60% of all hummus in the United States. Thanks to its partnership with PepsiCo, Sabra's yearly sales were almost $1 billion. Because so many people wanted hummus, American farmers started growing a lot more chickpeas. Chickpeas are the main ingredient in hummus. Farmers harvested four times more chickpeas in 2015 than they did in 2009.
Sabra Joins PepsiCo
In 2024, the Strauss Group sold its half of Sabra to PepsiCo. This means PepsiCo now fully owns Sabra.
How Sabra Advertises
Sabra has used creative ways to advertise its products. Before the 2008 U.S. presidential election, Sabra hired an artist to make sculptures of candidates like John McCain, Barack Obama, and Hillary Clinton out of 100 pounds of hummus!
In 2009, Sabra started its first big national advertising campaign in the U.S. They also held special events in major cities. At these events, they created "Mediterranean villages" to help people experience hummus as a traditional food. By 2015, Sabra had become very well-known in America and Canada. They encouraged people to try hummus as an old-world food with new, familiar tastes.
Food Safety Recalls
Sometimes, food companies have to recall products to keep people safe. This happens if there's a chance the food might not be safe to eat.
- On April 8, 2015, Sabra recalled about 30,000 cases of its classic hummus. This happened after a container in Michigan tested positive for a type of bacteria called Listeria.
- On November 19, 2016, Sabra voluntarily recalled many types of its hummus. This was because Listeria was found at one of its factories. However, the company said the bacteria had not been found in any of the actual hummus products.
- In March 2021, Sabra recalled about 2,100 cases of its 10 oz. Classic Hummus. This was after a routine check by the FDA found a possible risk of salmonella contamination. This recall affected 16 states in the U.S.
See also
- List of vegetarian and vegan companies
- Sabra (person)
