Samata (fashion entrepreneur) facts for kids

Quick facts for kids Samata Pattinson
Samata in 2023
Born	Cambridge, England
Alma mater	Queen Mary University of London
Occupation	Sustainability advocate, writer, producer and entrepreneur

Samata Pattinson is a British-Ghanaian expert who champions protecting our planet. She is a writer, producer, and business owner. Samata works in the design and entertainment worlds. She has written about sustainability for big names like The Guardian, EuroNews, and Vogue.

Samata gave a TEDxTalk in 2023. She has been featured in many magazines, podcasts, and TV shows. She has also spoken at the United Nations HQ and at major climate change conferences in 2021 and 2022.

Early Life and Education

Samata was born in Cambridge, England. She is the middle of three daughters. Her parents are from Ghana. Her grandfather was a royal leader in Ghana's oldest kingdom.

She went to Catholic primary schools. Then, she attended Perse School For Girls for secondary school. Later, Samata studied economics, finance, and management at Queen Mary University of London.

Fashion and Sustainability Work

Samata started her career as a designer in London. She has been invited to 10 Downing Street (the home of the British Prime Minister) twice. This was to recognize her important work in sustainability.

In 2011, she won a contest called Red Carpet Green Dress. This contest promotes eco-friendly designs for the Oscars red carpet. Samata later became the global CEO of the Red Carpet Green Dress (RCGD) organization. RCGD helps bring sustainable fashion to the Oscars every year.

In 2023, Samata wrote the first official guide for sustainable style at the 95th Academy Awards. She is also known for her book, 'Fashion Designer's Resource Book'. Samata also produced and presented a short environmental video called 'Designing Change'.

In 2022, Samata appeared in a documentary about climate change with singer Billie Eilish. She also helped produce a film called Texas in 2023.

Writing and Media

Samata was the Fashion Editor for The Talent Magazine. She styled actor Nicholas Hoult for its first cover. Her writing often focuses on sustainable fashion. She even created the phrase 'Eco-Ghosting' during her London Fashion Week coverage for The Guardian.

In 2016, Samata helped make a short film about sustainable fashion called Designing Change. She has appeared on TV news shows like ITV News at Ten. In 2023, she led discussions at the Copenhagen Fashion Summit.

Books and Poetry

Bloomsbury Publishing released Samata's book, 'The Fashion Designer's Resource Book', in 2013. Samata also writes poetry and fiction. She was invited to perform her poetry at the Tate Modern art gallery.

She also wrote 'THE TRIBE™ Empowerment Journal'. This popular book helps women feel stronger and more confident.

Public Speaking

Samata has given talks at many universities and fashion schools. These include Yale School of the Environment and London College of Fashion. Her ideas on sustainability have been shared in many publications.

In 2020, Cambridge University chose Samata to lead their 'Future we Want initiative'. She also shared her thoughts for a global podcast about nature. Samata believes in intersectional environmentalism. This means protecting the environment while also making sure everyone, especially BIPOC groups and black creators, is included and represented in the fashion industry.

Oscars and Sustainable Design

In 2023, Samata wrote the first official guide for sustainable style at the Annual Academy Awards. Through her work with Red Carpet Green Dress, she has helped famous designers like Vivienne Westwood and Louis Vuitton showcase sustainable fashion on the Oscars red carpet since 2012. She has also attended the Environmental Media Awards.

In 2021, LOHAS Magazine named her one of the 'Top 100 Women' in their 'Green Women Power List 100'. This was for her work in leading sustainable change. She was on the list with other important figures like Jane Goodall.

Helping Others

In 2023, Samata became an ambassador for The Act on Fashion Coalition. She works with other ambassadors like Sophia Kianni and Maya Penn.

In 2006, Samata helped create a charity song called Enfants Soldats. It raised awareness about child soldiers. In 2007, she organized a fashion show for young people in Sierra Leone. This event raised money for a public sanitation project.

Awards and Connections

• Women for Women International charity

Samata was invited to an event called 'Sons and Daughters of Ghana' at the Ghanaian High Commission. She also judged the 'Top Model of Colour' student finale in The Gambia. There, she met the President of The Gambia.