Samata (fashion entrepreneur) facts for kids

Samata Pattinson is a British-Ghanaian expert who works to make fashion and entertainment more eco-friendly. She is a writer, producer, and entrepreneur. In 2023, she gave a special talk called a TEDxTalk, sharing her ideas on sustainability.

Early Life and Education

Samata was born in Cambridge, England. She is the middle child of Ghanaian parents and has two sisters.

Fashion and Sustainable Design

Samata became well-known when she won a student design contest called Red Carpet Green Dress. This contest helps bring sustainable design to the Oscars' red carpet.

She later worked for the Red Carpet Green Dress (RCGD) organization, which focuses on sustainable fashion for the Oscars every year. She even became the CEO of the organization after winning the contest!

In 2023, Samata wrote the first official guide for sustainable fashion for the 95th Academy Awards, also known as the Oscars. She also wrote a book called 'Fashion Designer's Resource Book' and helped produce and present a short environmental video called 'Designing Change'.

In 2022, Samata appeared in a documentary about climate change with singer Billie Eilish. She also helped produce a film called Texas in 2023.

Sharing Ideas and Public Speaking

Samata often speaks at important events and fashion schools. She has shared her ideas at places like Yale School of the Environment, SXSW Eco, Central St Martins, and London College of Fashion.

Her thoughts on sustainability have been featured in many publications, including Reuters and Business Insider. In 2020, Cambridge University chose Samata to lead a new series for their Institute for Sustainability Leadership. She also shared her knowledge for the first Global Biodiversity Podcast.

Samata believes in intersectional environmentalism, which means looking at environmental issues through the lens of social justice. She also speaks about how important it is for people from BIPOC groups and black creators to be seen and heard in the fashion world.

The Oscars and Green Fashion

In 2023, Samata created the first official guide for dressing sustainably at the Annual Academy Awards. Through her work with Red Carpet Green Dress, she has helped bring designs from famous brands like Vivienne Westwood and Louis Vuitton to the Oscars red carpet.

In 2021, LOHAS Magazine named her one of the Top 100 Women in their 'Green Women Power List 100'. This recognized her efforts in leading sustainable change, alongside other inspiring people like Jane Goodall.

Helping Others

In 2023, Samata became an ambassador for The Act on Fashion Coalition. She works with other ambassadors like Sophia Kianni and Maya Penn to promote sustainable practices in the fashion industry.