SaveEasy facts for kids
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| Supermarket | |
| Industry | Retail |
| Fate | Rebranded |
| Successor | Your Independent Grocer |
| Founded | 1959 |
| Defunct | November 4, 2014 |
| Headquarters | |
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Area served
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Atlantic Canada |
| Parent | Loblaw Companies |
SaveEasy was a group of small grocery stores in Atlantic Canada. These stores were like a big family of shops, called a chain, and were owned by Loblaw Companies. You could find SaveEasy stores in Newfoundland and Labrador, New Brunswick, Nova Scotia, and Prince Edward Island.
The first SaveEasy store opened its doors in 1959. It quickly grew and became the second-biggest grocery chain in the Atlantic region. This was a big deal, as it was right behind another well-known store, Sobeys.
Contents
How SaveEasy Stores Started
SaveEasy was first owned by a company called Atlantic Wholesalers Ltd. They were based in Sackville, New Brunswick. In 1976, Loblaw Companies bought Atlantic Wholesalers. This meant SaveEasy became part of the Loblaw family.
Changes and New Brands
During the early 1980s, the economy was a bit tough. SaveEasy stores started selling Loblaw's own brands, like No Name products. These were often cheaper options for shoppers. The SaveEasy logo was also updated to look more like the main Loblaws logo.
Some SaveEasy stores changed from being owned by local people (franchises) to being directly owned by Loblaw. These stores sometimes changed their name to "No Frills". There were also some bigger SaveEasy stores called SaveEasy Warehouse Foods. These were often found inside shopping malls. Most SaveEasy stores, however, were stand-alone shops.
Where SaveEasy Stores Were Found
Over time, many SaveEasy stores in bigger cities either closed or changed into larger stores. These new stores were called Atlantic SuperValu or the even bigger Atlantic Superstore. The SaveEasy name then mostly stayed in smaller towns and country areas. The Atlantic SuperValu brand eventually disappeared as Loblaw wanted to use fewer different store names.
SaveEasy's Look and Slogan
Around 2008, SaveEasy stores started to look very similar to Quebec's Provigo stores. Provigo is another chain owned by Loblaw. For example, the "P" in the Provigo logo was changed to an "S" for SaveEasy. SaveEasy's slogan, "So quick, so good!", was a direct translation of Provigo's "Si vite, si bon!".
The End of SaveEasy
On November 4, 2014, Loblaw announced that the SaveEasy name would be replaced. The stores would become part of the Your Independent Grocer brand. This brand was already used in other parts of Canada. The change was finished by 2016.
Locations
New Brunswick Stores
There were 25 SaveEasy locations in New Brunswick:
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Newfoundland and Labrador Stores
There were 5 SaveEasy locations in Newfoundland and Labrador:
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Nova Scotia Stores
There were 15 SaveEasy locations in Nova Scotia:
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Prince Edward Island Stores
There were 4 SaveEasy locations in Prince Edward Island:
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