Secret (chocolate bar) facts for kids

Secret was a special chocolate bar made by Rowntree Mackintosh in the 1980s and 1990s. It was very popular in the UK. This unique treat had a chocolate coating that looked a bit like a bird's nest. Inside, it had a smooth, creamy mousse filling, much like what you'd find in a Walnut Whip. The bar came in a shiny gold wrapper with the word "Secret" printed in purple and white.

The Secret Chocolate Bar

What Was Secret Chocolate?

The Secret chocolate bar was known for its interesting texture and taste. It combined a crunchy, delicate chocolate shell with a soft, creamy center. This made it different from many other chocolate bars available at the time. People enjoyed its unique design and delicious filling.

Why Was Secret Discontinued?

Even though many people liked the Secret bar, it was eventually stopped. This happened a few years after its main advert first aired. The main reasons for stopping production were that it was expensive to make. Also, not enough bars were sold to make it profitable. So, despite its popularity, it was taken off the shelves.

The Famous Secret Advert

A Mystery Film Style Commercial

The television advert for the Secret bar was first shown in 1990. It was designed to look like an old 1940s mystery film. The advert featured an elegant lady riding on a train. A man suddenly rushed into her train cabin. He handed her a Secret bar and told her to "guard this with your life."

The Irresistible Temptation

The man then quickly left to distract two mysterious men who were following him. While he was gone, the woman found herself unable to resist the delicious Secret bar. She ate it all because it was too tempting. When the man returned to get the bar back, it was gone. She had eaten it!

The Catchy Slogan

At the end of the advert, a voice-over said, "You can't trust anyone to keep a Secret." This slogan became very memorable. It played on the idea that the chocolate was so good, even a secret agent couldn't keep it safe.

Bringing Back the Secret Bar

Petitions for a Relaunch

In recent years, many fans have wanted the Secret bar to return. People have started petitions on websites like Facebook. They are asking Nestlé, the company that now owns Rowntree Mackintosh brands, to bring the Secret bar back.

The Wispa Bar Example

So far, the Secret bar has not been relaunched. However, there is hope because of what happened with another chocolate bar. The Cadbury's Wispa bar was also stopped in 2003. Fans started similar petitions for its return. Because of these efforts, the Wispa bar was eventually brought back. It was relaunched on October 8, 2007. This shows that sometimes, fan support can make a difference.