Secret Recipe (restaurant) facts for kids
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Secret Recipe Kulim Landmark Centre in Kulim, Malaysia.
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| Private Limited Company | |
| Industry | Coffeehouse |
| Founded | 1997 in Kuala Lumpur, Malaysia |
| Headquarters |
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Malaysia
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Key people
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Tan Sri Dato' Steven Sim |
| Products | Cakes and fuisine food |
| Revenue | RM750million |
| Owners | Secret Recipe Cakes and Café Sdn Bhd |
Secret Recipe is a popular café chain that started in Malaysia in 1997. It's known for its delicious cakes and a mix of different foods, called fusion cuisine. You can find Secret Recipe cafés in many countries around the world.
This company is a big name in Malaysia's café scene. It has a special "Halal-certification" from JAKIM, which means all its food and how it's made follows Islamic rules. Secret Recipe makes sure its food is prepared safely and cleanly, following important guidelines.
Contents
The Story of Secret Recipe
How Secret Recipe Started
Secret Recipe began its journey in 1997. Since then, it has grown a lot each year. It has become a very successful company.
A Big Investment
In 2014, a company from China called Fosun International put a lot of money into Secret Recipe. They invested about $30.7 million! This made them a major owner in the company.
Where Can You Find Secret Recipe?
Cafés Around Asia
Secret Recipe has opened over 440 cafés across Asia. It's a truly international brand!
Countries with Secret Recipe Cafés
Secret Recipe cafés can be found in many countries. Here's a list of where they have opened:
- Malaysia (since 1997)
- Singapore (since 1999)
- Indonesia (since 2003)
- Thailand (since 2004)
- China (since 2007)
- Brunei (since 2009)
- Cambodia (since 2013)
- Myanmar (since 2015)
- Maldives (since 2016)
- Bangladesh (since 2017)
Past and Future Plans
Secret Recipe once had cafés in Australia. However, it was too expensive to keep them running, so they closed those locations. The company hopes to open new cafés in India and New Zealand someday.
