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State Farm facts for kids

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State Farm Mutual Automobile Insurance Company
Industry Insurance
Successor Desjardins Insurance (Canada)
Founded June 7, 1922; 102 years ago (1922-06-07)
Founder George J. Mecherle
Headquarters ,
Number of locations
19,000 agents
343 claim offices
30 operations centers
Area served
United States
Key people
Michael L. Tipsord (Chairman,​ President & CEO)
  • Banking
  • Insurance
  • Investing
Revenue Decrease US$79.395 billion (2019)
Decrease US$5.593 billion (2019)
Total assets Increase US$294.82 billion (2019)
Total equity Increase US$116.23 billion (2019)
Number of employees
57,672 (2019)
Divisions Insurance; mutual funds; State Farm Bank
Subsidiaries See Subsidiaries below.

State Farm Insurance is a group of mutual insurance companies throughout the United States with corporate headquarters in Bloomington, Illinois. Founded in 1922, it is the largest property, casualty, and auto insurance provider in the United States.


A State Farm Insurance office in a classic railroad depot building in Hiawassee, Georgia
A State Farm Insurance office occupies a classic railroad depot in Hiawassee, Georgia

State Farm is the largest property and casualty insurance provider, and the largest auto insurance provider, in the United States. State Farm is ranked 42nd in the 2022 Fortune 500, which lists American companies by revenue.

State Farm relies on exclusive agents (also known as captive agents) to sell insurance. Only State Farm agents can sell State Farm insurance, and their agents can sell only State Farm products.

Financial services

Former State Farm Insurance branch in Markham, Ontario. This branch is now affiliated with Canadian-based Desjardins Insurance.

State Farm has expanded into the financial services arena, such as banking and mutual funds.

The bank opened in May 1999 and is operated by State Farm Financial Services, FSB, a subsidiary of State Farm Mutual Automobile Insurance Co. These are separate from its insurance products. State Farm Bank does not have branch offices. Its regular banking services, which include checking and savings accounts, certificates of deposit, and money market accounts, are available to consumers countrywide via the Internet or over the phone, and through agents. Home mortgages are available countrywide over the phone or through agents.

In the 1950s, State Farm held a contest among the agents to come up with ideas to expand the State Farm business. Robert H. Kent, a State Farm agent in Chicago, came up with the idea of providing auto loans to existing policyholders. Robert H. Kent was friends with a local bank president at LaSalle NW, and the two teamed up to pilot the auto finance program. State Farm liked the idea so much that it was rolled out to all the agents. Robert H. Kent received royalties on the program for 20 years.


Bloomington Il State Farm Bldg1
State Farm Insurance "Fire Building" in downtown Bloomington, Illinois

State Farm was founded in June 1922 by retired farmer George J. Mecherle as a mutual automobile insurance company owned by its policyholders. The firm specialized in auto insurance for farmers and offered better rates than rival companies, which must also cover expensive premiums of the urban motorists. It later expanded services into other types of insurance, such as homeowners and life insurance, and then to banking and financial services.

As of December 2017 State Farm had 70,000 employees and 19,000 agents. February 2014 figures show the group servicing 80 million policies in the United States and Canada, of which over 44,000,000 are for automobiles, 27,000,000 are for fire, 7,000,000 for life, and more than 2 million bank accounts.

Michael L. Tipsord is chairman and CEO of State Farm Mutual Automobile Insurance Company. The company announced in Dec. 2023 that Tipsord will be retiring in 2024 and will be succeeded by Jon Farney, currently the company's chief financial officer.

By 2017, State Farms announced its plan to exit 11 facilities in America with the goal of streamlining and improving processes. In 2014, it already sold its operations in Canada to Desjardins Group, which continued to use the State Farm name. Canadian policies were transferred to be underwritten by Desjardins Group on January 1, 2015. The State Farm brand continued to be used for agents and marketing until 2018. In 2018, State Farm Canada was officially rebranded to Desjardins Insurance through Desjardins Insurance Agents. The whole transition was completed in 2019.

In May 2023, the company announced it would stop issuing new home insurance policies in California due to wildfire risks as well as surging costs for construction.

State Farm used the tri-oval logo from 1953 to 2012.
State Farm logo
Since 2012, State Farm has used a simplified version of the 1953-2012 logo.

The State Farm interlocked red tri-oval logo was created in the mid-to-late 1940s and updated in 1953. For nearly 60 years, this design depicting three interlocking ovals representing the company's core business of auto, life and fire insurance was critical to its brand image.

On December 23, 2011, State Farm decided to transform its interlocked tri-oval logo to a contemporary logo to showcase the company's core service offerings of auto, fire, and life insurance. The new logo was introduced January 1, 2012, in celebration of the company's 90th anniversary. It consists of a simple three-oval design with no wording in the ovals adjacent to the State Farm wordmark. According to Pam El, marketing vice president at State Farm, a change in image was needed to employ a bolder presence that could compete in today's digital world.


CEO Years served
George J. Mecherle 1922–1937 (14)
Raymond Mecherle 1937–1954 (16)
Adlai Rust 1954–1970 (15)
Edward B. Rust Sr. 1970–1985 (14)
Edward B. Rust Jr. 1985–2015 (29)
Michael L. Tipsord 2015–present


State Farm booth
The State Farm booth at the Gasparilla Distance Classic Expo in 2020

State Farm Mutual Automobile Insurance Company is the parent company of several wholly owned State Farm subsidiaries:

  • State Farm Fire and Casualty Company
  • State Farm Life Insurance Company
  • State Farm Life and Accident Assurance Company (NY/CT/WI)
  • State Farm County Mutual Insurance Company of Texas (TX auto)
  • State Farm Mutual Insurance Company of Texas (TX preferred auto)
  • State Farm Indemnity Company / State Farm Guaranty Insurance Company (NJ auto)
  • State Farm General Insurance Company (CA home)
  • State Farm Florida Insurance Company (FL home)
  • Dover Bay Specialty Insurance Company
  • State Farm Lloyds (TX home/commercial)
  • State Farm Bank, F.S.B.
  • State Farm Investment Management Corp. (SFIMC)
  • State Farm VP Management Corp. (SFVPMC)
  • State Farm International Service, Inc.
  • State Farm Associate's Funds Trust
  • State Farm Mutual Fund Trust
  • SF Insurance Placement Corporation of Canada
  • Insurance Placement Services, Inc.
  • State Farm International Life Insurance Company Ltd.
  • Plaza One Realty Co.
  • State Farm Specialty Insurance Company
  • State Farm Guaranty Insurance Company
  • State Farm Variable Product Trust
  • HiRoad Assurance Company
  • Amberjack Ltd. (Real Estate)


  • State Farm Insurance of Canada – Based in Aurora, Ontario, was transferred to Desjardins Insurance in 2015 and completed by 2019. State Farm Finance Corporation Canada and State Farm Investor Services Canada Co. will merge into Desjardins as well.

Marketing and promotions


The State Farm jingle ("Like a good neighbor, State Farm is there") was written by American singer-songwriter Barry Manilow in 1971. A cover was released by Weezer in 2011. State Farm's first commercial jingle was created for The Jack Benny Program in the 1960s.

Television ads

In June 2011, State Farm's premiered its "Get to a Better State" campaign. This campaign focuses on making humor out of unfortunate problems that are commonly faced. These commercials then make light of the situation by demonstrating how easy it is to contact an agent and correct the problem that has occurred. Each of these commercials follows a similar structure. A group of one to three people find themselves in an unfortunate situation. Someone in the group will then call on their State Farm agent by singing the jingle “like a good neighbor, State Farm is there”. A State Farm agent will then appear, as if by magic, and help the group out with their problem. There are a few commercials that deviate from this structure, but still follow the same ultimate pattern.

Jake from State Farm new vs old
The post-2020 Jake from State Farm played by Kevin Miles (top) and the original Jake in the 2011 commercial, both wearing the iconic khakis.

Also in 2011, State Farm premiered its "State of..." advertising campaign. One notable commercial, "State of Unrest", shows a man awake at 3:00 in the morning on the phone with a State Farm representative. The man's wife sees him talking on the phone in a secretive manner. She is suspicious and asks who is on the phone, to which her husband says: "It's Jake from State Farm" (the original Jake from State Farm was portrayed by Jake Stone, who was an actual employee of the company). The man's wife then takes the phone and asks, "What are you wearing, 'Jake from State Farm?'", to which the male agent responds in a timid way, "Uh, khakis". The undaunted wife says, "She sounds hideous", and the husband replies, "Well she's a guy, so..." In May 2015, a variation of "State of Unrest" premiered, starring The Coneheads from Saturday Night Live, with Dan Aykroyd and Jane Curtin reprising their respective roles as Beldar and Prymaat. This ad series later added Laraine Newman as Connie.

In late 2014, State Farm released a critically acclaimed commercial showing a man (played by Justin Bartha) who says that he will "never" do something (such as getting married, having kids, moving to the suburbs, and buying a minivan), only to do all of those. At the end of the commercial, he admits that he is "never letting go." The commercial is based on the saying "never say never" and how people say that they will "never" do something, only to do it anyway.

In 2015, State Farm released The Hoopers, a series of State Farm commercials focusing on a family, including NBA players Chris Paul playing the father, DeAndre Jordan playing the mother, Kevin Love playing the son, Kevin Garnett playing the grandfather and Damian Lillard playing the baby. Additionally, a State Farm agent plays the role of a helpful neighbor in the set of commercials.

Jake from State Farm holding his own head in the State Farm Gamerhood Challenge 2 Neighborhood
Kevin Miles as “Jake from State Farm" with a cardboard cutout of his own face

In 2020, Kevin Miles took over the role of Jake from State Farm from Jake Stone in a series of commercials, the first ad airing before Super Bowl LIV, as a reimagining of the original 2011 "State of Unrest" commercial from the "State of..." campaign. Craig Miller of State Farm's agency The Marketing Arm said the character was so popular people were still dressing as him for Halloween. Jake from State Farm, who wears a red shirt and khakis, appeared in different settings, including a beekeeper outfit and a parody of The Bachelorette, and in a number commercials with celebrities, including Alfonso Ribeiro, Chris Paul, Aaron Rodgers and Paul Rudd. On his first anniversary as Jake, Miles appeared in a commercial during Super Bowl LV in which Drake appeared as his stand-in. According to Marketing Arm, Jake is better known than Katie Couric or Hilary Swank and 80 percent of those who know him like him. A report by Semrush says that State Farm was the top digital advertiser in Finance in 2023.

USA Today's Ad Meter selected State Farm's entry "Like a Good Neighbaaa" as the top ad in Super Bowl LVIII. The spot features Arnold Schwarzenegger struggling with the word "neighbor" in the company's tagline until he gets assistance from his Twins co-star Danny DeVito as well as Jake from State Farm.


  • State Farm Stadium, a football stadium in Glendale, Arizona, and home of the Arizona Cardinals of the National Football League
  • State Farm Arena, a multi-purpose arena and home of the Atlanta Hawks of the National Basketball Association
  • State Farm Center, a multi-purpose arena and home of the University of Illinois at Urbana–Champaign men's and women's basketball teams
  • State Farm Classic, a golf tournament for professional female golfers that is part of the LPGA Tour
  • State Farm Hall, a classroom building at Illinois Wesleyan University in Bloomington, Illinois
  • State Farm Hall of Business, College of Business Building at Illinois State University in Normal, Illinois, since 2010
  • State Farm Holiday Classic, an annual high school holiday basketball tournament held in Bloomington-Normal, Illinois each December
  • State Farm Lone Star Showdown, moniker for all varsity athletics competitions between Texas A&M University and The University of Texas at Austin
  • State Farm Research and Development Center, a research extension of State Farm Insurance located at the University of Illinois at Urbana-Champaign
  • State Farm Sales Lab, a clinical sales training center at the University of Central Missouri, where the national State Farm Marketing and Sales Competition is held
  • State Farm Computer Lab, a computer networking and software development room at the Mansfield University of Pennsylvania, where State Farm has sponsored the purchase of the majority of the equipment
  • State Farm Territorial Cup Series, moniker for all varsity athletics competitions between the University of Arizona and Arizona State University
  • NBA Cares Charity Challenge presented by State Farm, a charity program hosted by the NBA
  • State Farm All-Star Saturday Night, skills competitions that feature NBA players
  • League of Legends Championship Series, the North American branch of the League of Legends Professional League
  • Overwatch League, the professional e-sports league for Overwatch
  • All Elite Wrestling, an American professional wrestling promotion


State Farm Safety Patrol – State Farm, in partnership with several U.S. highway authorities, operates a service called the State Farm Safety Patrol which provides free roadside assistance to stranded motorists on participating highways. When a driver calls the designated telephone number for the Safety Patrol, they will respond and provide the following services: fuel refills; radiator refills; engine oil refills. Most Safety Patrol personnel are also CPR and Automated External Defibrillator certified. They work to reduce accident rates, minimize the duration time of incidents, assist disabled drivers and remove road debris. Turnpikes which currently participate include, Florida's Turnpike in the State of Florida and the Pennsylvania Turnpike in the Commonwealth of Pennsylvania. In Ohio, State Farm–branded safety patrol vans service major highways in the Cincinnati, Toledo, Cleveland, Columbus, Dayton, Akron, and Canton areas on weekdays.

State Farm won the 2020 Webby Award for Services & Utilities in the category Apps, Mobile & Voice.

See also

Kids robot.svg In Spanish: State Farm Insurance para niños

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