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Steve Stoute
Steve Stoute 13636-0306.jpg
Stoute in 2014
Born (1970-06-26) June 26, 1970 (age 55)
Other names The Commissioner
Occupation

Steve Stoute was born on June 26, 1970, in New York City. He is an American businessman who has had a big impact on the music, advertising, and business worlds. He has held important roles at major music companies and started his own successful ventures.

In 2017, Steve Stoute created UnitedMasters, a platform that helps musicians share their music. He is the CEO of this company. Before that, in 2004, he also started Translation, a company that helps brands connect with people through music and culture.

With famous singer Mary J. Blige, he helped start a non-profit group in 2008. It was called the Foundation for the Advancement of Women Now (FFAWN). In 2011, he wrote a book titled The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy.

Steve Stoute's Career Journey

Steve Stoute has worked in many different areas. He has been a leader in the music industry. He also made a name for himself in advertising. Later, he became a successful entrepreneur and an author.

His Music Career

From 1990 to 1999, Steve Stoute worked as a top executive at several music labels. He was the President of Urban Music at Interscope Geffen A&M Records. He also served as an executive vice president there.

Before joining Interscope, Stoute was the president of Urban Music for Sony Music Entertainment. While at Sony, he played a key role in helping Will Smith start his music career. Steve Stoute also used to manage famous artists like Nas, Trackmasters, and Mary J. Blige.

Working in Advertising

In 2003, Steve Stoute helped with a big project for the sports brand Reebok. He tried to convince basketball star LeBron James to sign a large contract with them. That same year, Stoute asked rapper Pusha T to write the famous song "I'm Lovin' It (song)" for McDonald's.

Steve Stoute has received many awards for his work in advertising. In 2009, he was honored by the American Advertising Federation. He was inducted into their Advertising Hall of Achievement. This award is for outstanding advertising professionals under 40.

In 2010, he was named "Innovator of the Year" by the ADCOLOR Industry Coalition. This group works to make advertising more diverse. In 2013, a leading advertising magazine, Ad Age, named him "Executive of the Year."

Starting New Businesses

In 2005, Steve Stoute became the managing director and CEO of Carol's Daughter. This is a beauty brand that serves many different cultures. He brought together a group of famous investors for the company. These investors included Jada Pinkett Smith, Will Smith, Jay-Z, Mary J. Blige, and Jimmy Iovine.

Many well-known people became spokeswomen for the beauty line. These included Mary J. Blige, Solange Knowles, and Jada Pinkett Smith. The company grew and made special partnerships. They worked with Disney's The Princess and the Frog for children's products. They also launched a special fragrance with Mary J. Blige on HSN.

Becoming an Author

Steve Stoute released his first book in 2011. It is called The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy. In this book, Stoute shares his experiences from the music industry. He explains how hip-hop music and culture became very influential. He shows how it changed the way businesses work and what people consider cool.

In February 2014, his book was turned into a four-part TV show. It was a VH1 documentary called "The Tanning of America: One Nation Under Hip-Hop." In April 2014, the book was also released as an audiobook. The famous actress Kerry Washington narrated it.

Steve Stoute often speaks at important events. He has been a featured speaker at the International Consumer Electronics Show. He also spoke at the Sundance Film Festival and South by Southwest (SXSW). He has appeared on stage with famous people like Sean Combs and Kanye West.

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