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Steve Stoute
Steve Stoute 13636-0306.jpg
Stoute in 2014
Born (1970-06-26) June 26, 1970 (age 55)
Other names The Commissioner
Occupation

Steve Stoute was born on June 26, 1970. He is an American music executive and a successful businessman. He has held important roles in the music industry. From 1999 to 2009, he was an Executive Vice President at Interscope Geffen A&M Records. At the same time, he was also President of Urban Music at Sony Music.

In 2017, Steve Stoute started a company called UnitedMasters. This company helps musicians share their music. He is the CEO, or chief executive officer, of UnitedMasters. Before that, in 2004, he also created Translation, which is a company that helps market music. In 2008, he worked with singer Mary J. Blige to start a non-profit group. This group was called the Foundation for the Advancement of Women Now (FFAWN). He also wrote a book in 2011. It was titled The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy.

Steve Stoute's Career Journey

Steve Stoute has had a long and interesting career. He has worked in music, advertising, and business management.

Working in the Music Industry

From 1990 to 1999, Steve Stoute worked as an executive at different music labels. He was the President of the Urban Music division at Interscope Geffen A&M Records. Before joining Interscope, he was the president of Urban Music for Sony Music Entertainment. While at Sony, he helped start the music career of famous artist Will Smith. Steve Stoute also used to manage popular artists like Nas, Trackmasters, and Mary J. Blige.

Steve Stoute and Advertising

In 2003, Steve Stoute helped try to get basketball star LeBron James to sign a big contract with Reebok. That same year, he asked rapper Pusha T to write the famous song "I'm Lovin' It (song)" for McDonald's.

Steve Stoute has received many awards for his work in advertising. In 2009, he was added to the American Advertising Federation's Advertising Hall of Achievement. This award is for top advertising professionals who are 40 years old or younger. In 2010, he was named "Innovator of the Year" by the ADCOLOR Industry Coalition. This group works to make advertising more diverse. In 2013, Ad Age, a major magazine for advertising, named him "Executive of the Year."

Business Management Roles

In 2005, Steve Stoute became the managing director and CEO of Carol's Daughter. This company sells beauty products for different cultures. He brought together many famous investors for the company. These included Jada Pinkett Smith, Will Smith, Jay-Z, Mary J. Blige, Jimmy Iovine, Tommy Mottola, and Thalía. Many well-known people have been spokeswomen for the brand. These include Mary J. Blige, Solange Knowles, Cassie Ventura, and Jada Pinkett Smith.

The company grew and worked with other big names. They partnered with Disney's The Princess and the Frog to create hair and body products for kids. They also worked with HSN to launch a special perfume with Mary J. Blige. Steve Stoute has also appeared in the HBO series The Black List Project. This show features interviews with important African American figures.

Books and Public Speaking

Steve Stoute released his first book in 2011. It is called The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy. In this book, Stoute uses his experience in music and marketing. He explains how hip-hop music helped shape urban culture. He shows how it became a symbol of what was considered "cool."

In February 2014, the book was turned into a four-part TV show. It was a documentary on VH1 called "The Tanning of America: One Nation Under Hip-Hop." In April 2014, the book was also released as an audiobook. It was read by actress Kerry Washington.

Steve Stoute has been a speaker at many important events. These include the International Consumer Electronics Show and the Sundance Film Festival. He also spoke at South by Southwest (SXSW) and the Cannes Lions International Festival of Creativity. At Cannes, he spoke with Sean Combs in 2013. He also spoke with Kanye West and investor Ben Horowitz in 2014.

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