Stride (gum) facts for kids
A package of Stride Winterblue
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| Owner | Mondelez International |
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| Country | United States |
| Introduced | 2006 |
| Discontinued | 2024 (North America and Europe) |
| Related brands | Trident Dentyne |
| Previous owners | Cadbury Schweppes • Kraft > Mondelez International |
| Website | stridegum.com |
Stride was a popular brand of sugar-free chewing gum. It was first introduced in June 2006 by Cadbury-Adams. Later, it became part of Mondelez International. Stride gum was known for its long-lasting flavor. It was usually sold in packs of 14 pieces.
By 2020, Stride had fewer flavors available. It was mostly sold online through websites like Amazon and eBay. In 2023, Mondelez sold many of its gum brands to Perfetti Van Melle. However, Stride was not part of that deal. In 2024, Mondelez stopped selling Stride in the United States, Canada, and Europe. The last batch of Spearmint gum was made then. Stride gum is still available in China and Australia.
Contents
Exploring Stride Gum Flavors
Stride gum offered many exciting flavors and special editions over the years. Each line tried to bring something new and fun to chewing gum.
Original and Updated Flavors
When Stride first launched, it had flavors like "Forever Fruit" and "Nonstop Mint." Other popular choices included "Spearmint," "Sweet Berry," and "Uber Bubble." Later, some of these original flavors were updated as part of the "Stride 2.0" line. This refresh aimed to make them even better.
Unique Stride Gum Ideas
Stride often experimented with new ideas for gum. These special lines offered different chewing experiences.
Stride Shift: Flavor-Changing Gum
In 2010, Stride Shift was released. This gum was special because its flavor changed as you chewed it! It came in exciting combinations like "Berry to Mint" and "Citrus to Mint."
Stride Spark: Gum with Vitamins
Stride Spark came out in 2011. This gum was fortified with vitamins. Each piece contained some Vitamin B6 and Vitamin B12. It was available in flavors such as "Kinetic Mint" and "Kinetic Berry."
Stride ID and Doodle: Creative Designs
Around 2012, Stride ID was introduced. Its packaging focused on creativity and individuality. It had unique artwork to appeal to teens. Shortly after, Stride Doodle came out. This line featured sketch-style artwork. Flavors included "Doodle Berry" and "Doodle Mint."
Fun Collaborations: Sour Patch Kids
In 2014, Stride teamed up with the popular Sour Patch Kids candy brand. This collaboration created gum that tasted "sour-then-sweet," just like the candies. Flavors included "Redberry," "Lime," and "Extreme Blue Raspberry."
The "Mad Intense" Rebrand
In 2016, Stride launched a big rebranding campaign called "Mad Intense." This update brought bold, neon-colored packaging. It also introduced new flavors like "Icymint" and "Lemonberry." These gums often had "Crunch Reactors" for an extra crunchy texture.
Stride Around the World
Initially, Stride gum was only sold in the United States. By January 2008, it expanded to Canada. Popular flavors like Spearmint and Forever Fruit became available there.
In Europe, some Stride flavors were sold under a different brand. They were part of the Trident Senses line. For example, "Winterblue 2.0" was sold as "Mint Breeze." "Forever Fruit 2.0" became "Tropical Mix."
The Look of Stride Gum
The distinctive "S" logo and packaging for Stride were created by Davis Design. This is a Canadian design company. Most packs featured the "S" logo. However, the "Mega Mystery" flavor used a question mark instead.
Over time, the packaging changed. In 2014, the "S" logo was redesigned for some flavors. Then, in 2016, the "Mad Intense" campaign brought a completely new look. This refresh used bright, neon colors and an energetic style.
How Stride Gum Was Advertised
Stride gum was first shown to the public in 2006. Cadbury claimed it had a "ridiculously long-lasting flavor." This was thanks to a special sweetener called mannitol. The company used this slogan in many advertisements.
One popular ad campaign showed the CEO of Stride gum. He was comically begging customers to buy more gum. This was because the flavor lasted so long, people didn't need to buy new packs often! Stride also sponsored online gaming events. It even supported a worldwide trip for Matt Harding to create a famous viral video.
Stride gum was also featured in the TV series Smallville. In one episode, a special kind of Stride gum gave a character superpowers. This showed how popular the brand was.
See also
