Thomas Hayo facts for kids
Thomas Hayo (born in 1969) is a German creative director from the town of Neunkirchen. A creative director is someone who guides the overall vision for advertising and fashion projects. He has worked with world-famous models like Gisele Bündchen, Naomi Campbell, Toni Garrn, Doutzen Kroes, and Alessandra Ambrosio.
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Early Life and Career
Thomas Hayo was born and raised in Germany. He studied visual communications, which includes graphic design, film, and photography, at an art school in Darmstadt. After finishing his studies, he began his career in advertising at a company called Springer & Jacoby in Hamburg. There, he worked on projects for big companies like Mercedes-Benz.
Moving to New York City
In 1993, Hayo moved to New York City to continue his career. He quickly became one of the youngest Associate Creative Directors at the advertising agency J. Walter Thompson. He was in charge of projects for well-known brands such as Kodak, Rolex, and Pepsi.
In 1999, he joined Bartle Bogle Hegarty, a world-famous creative agency. He helped build their New York office from a small team of 10 people into a large company of 200 employees.
A Career in Creativity
As a Creative Director, Hayo worked on many different types of advertising. This included TV commercials, magazine ads, and online marketing. He was in charge of the entire advertising account for the famous clothing brand Levi's.
Awards and Recognition
Hayo's work has won many national and international awards. He has received gold, silver, and bronze awards at the famous International Advertising Festival in Cannes. Some of his work is even part of the Permanent Collection at the Museum of Modern Art in New York City.
He has also been praised for his work on public service ads for groups like the American Red Cross. For his work helping a drug-free America campaign, he was personally recognized by former U.S. President Bill Clinton.
Working with Famous Artists
Throughout his career, Hayo has worked with some of the most respected people in film, photography, and music. He has collaborated with famous directors like David Fincher and Michel Gondry, and well-known photographers such as Richard Avedon. He has also worked with musicians ranging from The Chemical Brothers to the London Symphony Orchestra.
Recent Projects
In recent years, Hayo has worked as a freelance Creative Director. This means he takes on different projects for various companies. He helped re-launch the clothing line "William Rast" for pop star Justin Timberlake. He also worked as a creative consultant for the Japanese clothing brand Uniqlo, helping with their advertising campaigns around the world.
Germany's Next Topmodel
Since 2011, Thomas Hayo has been a judge on the popular TV show Germany's Next Topmodel, hosted by supermodel Heidi Klum. Millions of viewers watch him each week as he uses his experience in the fashion world to give advice to aspiring models. He helps Heidi Klum search for the next big star in modeling.
He also used to write a monthly fashion blog for the German magazine "Gala." In his blog, he wrote about fashion and his travels for the show.
