Whatchamacallit (candy) facts for kids
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A candy bar with peanut butter crisp covered in chocolate.
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| Type | Crisped rice candy bar |
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| Owner | The Hershey Company |
| Country | U.S. |
| Introduced | 1978 |
| Related brands | WHOZEEWHATZIT |
| Markets | U.S. |
| Tagline | You Can Ask For it By Name |
The Whatchamacallit is a delicious chocolate candy bar sold in the United States by The Hershey Company. It's famous for its fun, unique name and tasty combination of flavors!
Contents
About the Whatchamacallit Candy Bar
A Sweet History
The Whatchamacallit candy bar first appeared in 1978. A creative writer named Patricia Volk came up with its catchy name. She was working on new candy ideas for Hershey's at the time.
When it first launched, the Whatchamacallit had a crispy, peanut-flavored center. This center was made with peanut butter and then covered in a thin layer of chocolate. In 1987, something new was added: a yummy layer of caramel!
Many people enjoy using Whatchamacallit bars in their favorite recipes. You can find them in treats like pies, cookies, cheesecakes, and cupcakes. Even though its main advertising was in the 1980s, the Whatchamacallit is still a popular candy bar.
Did you know? In Canada, Hershey's sold a very similar candy bar called Special Crisp. However, it wasn't as widely available there as the Whatchamacallit is in the U.S.
What's Inside? Ingredient Changes
Around 2008, The Hershey Company started to update the ingredients in some of its products. They began using different oils instead of cocoa butter. This change helped them keep candy prices stable for everyone.
Because of these ingredient updates, the way the product was described also changed. According to U.S. food rules, a product needs to contain cocoa butter to be called "milk chocolate." So, the Whatchamacallit and similar products are now often called "chocolate candy."
Related Candy Bars: Thingamajig
In 2009, Hershey's introduced a new candy bar called Thingamajig. It had chocolate, cocoa crisps, and peanut butter inside. It was brought back for a short time in late 2011. However, by 2012, the Thingamajig candy bar was no longer being made.
Meet the Whozeewhatzit!
In 2021, Hershey's unveiled another exciting candy bar: the Whozeewhatzit. This bar features many of the same tasty ingredients as the Thingamajig. It includes chocolate, cocoa crisps, crispy rice, and peanut butter.
Hershey's held a fun contest to name this new bar. The person who came up with the most creative name won $5,000 and a year's supply of the candy! Over 43,000 people entered the contest. The winning name, Whozeewhatzit, was submitted by Lisa M. from Framingham, Massachusetts.
See also
