Whatchamacallit (candy) facts for kids
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A candy bar with peanut butter crisp covered in chocolate.
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| Type | Crisped rice candy bar |
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| Owner | The Hershey Company |
| Country | U.S. |
| Introduced | 1978 |
| Related brands | WHOZEEWHATZIT |
| Markets | U.S. |
| Tagline | You Can Ask For it By Name |
The Whatchamacallit is a super fun chocolate candy bar that you can find in the United States. It's made by The Hershey Company, a famous candy company! This yummy treat has a crunchy peanut butter crisp center, all covered in delicious chocolate.
Contents
The Story of Whatchamacallit
How the Candy Bar Started
The Whatchamacallit candy bar first came out in 1978. A creative person named Patricia Volk helped come up with its unique name. She worked for an advertising company and was in charge of new candy ideas for Hershey's.
What's Inside?
When it first launched, from 1978 to 1987, the Whatchamacallit was a bar of crunchy peanut-flavored crisp covered in a thin layer of chocolate.
Later, from 1987 to 2008, they added something extra! The bar still had the peanut-flavored crisp, but they also put a layer of gooey caramel on top, all covered in chocolate.
Where You Can Find It
Even though you might not see as many ads for Whatchamacallit as for other candies, it's still being made today! You can find it in stores across the United States.
In Canada, Hershey's sells a very similar candy bar called Special Crisp. However, it's not as widely available there as the Whatchamacallit is in the U.S.
Whatchamacallit in Recipes
Did you know you can use Whatchamacallit candy bars in cooking? People use them to make all sorts of yummy desserts. You might find them in pies, cookies, cheesecakes, and even cupcakes!
Changes to Ingredients
In 2008, The Hershey Company started changing some of the ingredients in their candy bars. They began using different oils instead of cocoa butter. This helped them keep the cost of their candies lower.
Because of these changes, the candy bar's description and packaging were updated a little. In the United States, if a chocolate product doesn't have cocoa butter, it can't be called "milk chocolate." Instead, it's often called "chocolate candy."
Other Candy Bars Like Whatchamacallit
Thingamajig Candy Bar
In 2009, Hershey's introduced a new candy bar called Thingamajig. It had chocolate, crunchy cocoa crisps, and peanut butter inside. It came back for a while in late 2011, but by 2012, it was no longer being made.
Whozeewhatzit Candy Bar
In 2021, Hershey's brought out another new bar called Whozeewhatzit. This bar has chocolate, cocoa crisps, crisped rice, and peanut butter, just like the Thingamajig.
Hershey's even held a contest to name the new bar! The person who came up with the best name won $5,000 and a year's supply of the candy. After more than 43,000 ideas, the name Whozeewhatzit was chosen. The wrapper even says that Lisa M. from Framingham, Massachusetts was the winner!
See also
