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Will H. Hays
Will-H-Hays.jpg
Chairman of the Motion Picture Producers and Distributors of America
In office
1922–1945
Preceded by Position established
Succeeded by Eric Johnston
46th United States Postmaster General
In office
March 5, 1921 – March 3, 1922
President Warren G. Harding
Preceded by Albert S. Burleson
Succeeded by Hubert Work
Chair of the Republican National Committee
In office
February 13, 1918 – June 8, 1921
Preceded by William Willcox
Succeeded by John T. Adams
Personal details
Born
William Harrison Hays

(1879-11-05)November 5, 1879
Sullivan, Indiana, U.S.
Died March 7, 1954(1954-03-07) (aged 74)
Sullivan, Indiana, U.S.
Political party Republican
Spouses
Helen Louise Thomas
(m. 1902; div. 1929)
Jessie Herron Stutsman
(m. 1930)
Children 1
Education Wabash College (BA)

William Harrison Hays Sr. (/hz/; November 5, 1879 – March 7, 1954) was an American politician, and member of the Republican Party. As chairman of the Republican National Committee from 1918–1921, Hays managed the successful 1920 presidential campaign of Warren G. Harding. Harding then appointed Hays to his cabinet as his first Postmaster General. He resigned from the cabinet in 1922 to become the first chairman of the Motion Picture Producers and Distributors of America. As chairman, Hays oversaw the promulgation of the Motion Picture Production Code (informally known as the Hays Code), which spelled out a set of moral guidelines for the self-censorship of content in American cinema.

Early life

William Harrison Hays Sr. was born November 5, 1879 in Sullivan, Indiana. He attended Wabash College in Crawfordsville, Indiana.

Career

He was the manager of Warren G. Harding's successful campaign for the Presidency of the United States in the 1920 election and was subsequently appointed Postmaster General. While serving in the Harding Administration, he became peripherally involved in the Teapot Dome scandal.

Chairman of the Motion Picture Producers and Distributors of America

Hays resigned his cabinet position on January 14, 1922, to become Chairman of the Motion Picture Producers and Distributors of America shortly after the organization's founding. He began his new job, at a $35,360 annual salary (equivalent to $620,000 in 2022), on March 6 of that year. There was speculation that he would be paid between $100,000 and $150,000 a year.

The goal of the organization was to improve the image of the movie industry amid growing calls by religious groups for federal censorship of the movies. Hiring Hays to "clean up the pictures" was, at least in part, a public relations ploy and much was made of his conservative credentials, including his roles as a Presbyterian deacon and past chairman of the Republican Party.

In his new position in Hollywood, Hays' main roles were to persuade individual state censor boards not to ban specific films outright and to reduce the financial impact of the boards' cuts and edits. At that time, the studios were required by state laws to pay the censor boards for each foot of film excised and for each title card edited; in addition, studios also had the expense of duplicating and distributing separate versions of each censored film for the state or states that adhered to a particular board's decisions.

HungerfordCartoon
1922 editorial cartoon by Cy Hungerford illustrating the perception that Hays was coming to rescue the movie industry.

Hays attempted to reduce studio costs (and improve the industry's image in general) by advising individual studios on how to produce movies to reduce the likelihood that the film would be cut. Each board kept its "standards" secret (if, indeed, they had any standardization at all), so Hays was forced to intuit what would or would not be permitted by each board. At first he applied what he called "The Formula" but it was not particularly successful; from that he developed a set of guidelines he called "The Dont's and Be Carefuls". In general his efforts at pre-release self-censorship were unsuccessful in quieting calls for federal censorship.

Catholic bishops and lay people tended to be wary of federal censorship and favored the Hays approach of self-censorship; these included the outspoken Catholic layman Martin J. Quigley, publisher of Exhibitors Herald-World (a trade magazine for independent exhibitors). For several months in 1929, Martin Quigley, Joseph Breen, Father Daniel A. Lord S.J., Father FitzGeorge Dinneen S.J., and Father Wilfred Parsons (editor of Catholic publication America) discussed the desirability of a new and more stringent code of behavior for the movies. With the blessing of Cardinal George W. Mundelein of Chicago, Father Lord authored the code, which later became known as "The Production Code", "the code", and "The Hays Code". It was presented to Will Hays in 1930 who said, "My eyes nearly popped out when I read it. This was the very thing I had been looking for".

The studio heads were less enthusiastic but they agreed to make the code the rule of the industry, albeit with many loopholes that allowed studio producers to override the Hays Office's application of it. From 1930 to 1934, the production code was only slightly effective in fighting back calls for federal censorship. However, things came to a head in 1934 with widespread threats of Catholic boycotts of "immoral" movies, as well as reduced funding from Catholic financiers such as A. P. Giannini of the Bank of America. As a result, the studios granted Hays' organization full authority to enforce the production code on all studios, creating a relatively strict regime of self-censorship which endured for decades (the code was set aside in the 1960s when the age-based rating system in force today was adopted). Hays hired Joseph Breen, a catholic and anti-semite, to censor films, such as those that spoke out against Nazism or fascism. Also in 1934, to deal with "inappropriate" industry personnel, alongside the code's concern with the industry's output, Hays created a list of 117 names of performers whose personal lives he thought made them unfit to appear in films.

As an example of Hays' philosophy, he reportedly said to a movie director: "When you make a woman cross her legs in the films, maybe you don't need to see how she can cross them and stay within the law; but how low she can cross them and still be interesting".

Hays worked with the U.S. government, particularly the State Department and the Department of Commerce, to maintain Hollywood's domination of overseas movie markets.

Central Casting

When the entertainment industry started to take off in the early 1920s, thousands of people flocked to Hollywood with hopes of becoming the next big star. These hopefuls were called "extras" because they were the extra people who filled out scenes. The main way to find work at this time was to wait outside the gates of studios, hoping to be hired on the spot. With little regulation on hiring film extras, many people were exploited while looking for work. In an effort to fix the employment issues and exploitation that plagued the industry, Hays commissioned several studies of the employment conditions in Hollywood, including one from Mary van Kleeck, a prominent sociologist with the Russell Sage Foundation. After reviewing the results of the studies, Hays adopted a suggestion of van Kleeck's and created the Central Casting Corporation in 1925 as a way to regulate the hiring of extras in Hollywood.

Production Code

The production code enumerated three "General Principles":

  1. No picture shall be produced that will lower the moral standards of those who see it. Hence the sympathy of the audience should never be thrown to the side of crime, wrongdoing, evil or sin.
  2. Correct standards of life, subject only to the requirements of drama and entertainment, shall be presented.
  3. Law, natural or human, shall not be ridiculed, nor shall sympathy be created for its violation.

Death

After his retirement, Will H. Hays returned to Sullivan, Indiana, where he died on March 7, 1954. His widow died in 1960.

The Los Angeles Street post office in Los Angeles is formally named the Will Hays Station in his memory.

See also

Kids robot.svg In Spanish: William H. Hays para niños

  • List of people on the cover of Time Magazine: 1920s – September 13, 1926
  • Nazism and cinema
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