Ayumi Hamasaki facts for kids

Quick facts for kids Ayumi Hamasaki
浜崎あゆみ
Hamasaki in Ningbo, China (2024)
Born	Ayumi Hamasaki (濱﨑 歩) (1978-10-02) October 2, 1978 (age 46) Fukuoka, Fukuoka Prefecture, Japan
Other names	Ayu Crea
Occupation	Singer songwriter record producer actress model spokesperson entrepreneur
Spouse(s)	Manuel Schwarz ​ ​ (m. 2011; div. 2012)​ Tyson Bodkin ​ ​ (m. 2014; div. 2016)​
Children	2
Musical career
Genres	J-pop pop dance electronic rock
Years active	1993–present
Labels	Nippon Columbia Avex Trax Warner Music (Malaysia) Pt. Indo Semar Sakti (Indonesia)
Signature

Ayumi Hamasaki (浜崎あゆみ, Hamasaki Ayumi, born October 2, 1978) is a Japanese singer-songwriter and producer. Nicknamed the "Empress of Pop" on account of her influence throughout Asia, she is widely recognized for her versatile music production, songwriting, and live performances. Hamasaki is the best-selling solo artist in Japan, and a cultural icon of the Heisei era.

Born and raised in Fukuoka, Hamasaki moved to Tokyo at 14 in 1993 to pursue a career in singing and acting. In 1998, Hamasaki released her debut single "Poker Face" and debut major-label album A Song for ××. The album debuted at the top of the Oricon charts and remained there for five weeks, selling over a million copies. This rapid rise to fame was attributed to her style of lyric-writing, listeners praising her poetic way of conveying relatable subjects. Her next ten albums shipped over a million copies in Japan, with her third, Duty, selling nearly three million. A Best, her first compilation album, further established her position as a crowning artist with more than four million copies sold in Japan. It was at this time that she represented more than 40% of her record label's income.

After A Best, Hamasaki went on to experiment with her music style and lyricism, incorporating English into her work from Rainbow onwards. Later albums would range from electronic dream-pop to rock genres, the singer commenting that she focuses on what she wants to create "whether it is trendy or not". Hamasaki currently holds the record for the most albums to place in the top ten by a female artist in Japan.

Hamasaki has sold over 50.708 million units in Japan, and has several domestic record achievements for her singles: the most number-one hits by a female artist (38); the most consecutive number-one hits by a solo artist (25), and the most million-sellers. From 1999 to 2010, Hamasaki had at least two singles each year topping the charts. Hamasaki is also the first female recording artist to have ten studio albums since her debut to top the Oricon, and the first artist to have a number-one album for 13 consecutive years since her debut. In addition to this, Hamasaki's remix albums Super Eurobeat Presents Ayu-ro Mix and Ayu-mi-x II Version Non-Stop Mega Mix, are recognized as two of the best selling remix albums of all time worldwide.

Life and career

1978–1997: Childhood and early endeavors

Born in Fukuoka, Fukuoka Prefecture, Hamasaki was raised as an only child by her mother and grandmother; her father had left the family when she was three, and had no further contact with the family. Hamasaki was primarily taken care of by her grandmother due to her mother working full-time. She described herself as a "tomboy" when she was a teenager, and as a "strange kid" who "liked to be alone".

At age seven, Hamasaki began modeling for local institutions, such as banks, to supplement the family's income. She continued this career path by leaving her family at fourteen and moving to Tokyo as a model under SOS, a talent agency. Her modeling career did not last long; SOS eventually deemed her too short for a model and transferred her to Sun Music, a musicians' agency. Under the name of "Ayumi", Hamasaki released a rap EP, Nothing from Nothing, on the Nippon Columbia label in 1995. She was dismissed from the label when the album failed to chart on the Oricon. After this failure, Hamasaki took up acting and starred in B-movies such as Ladys Ladys!! Sōcho Saigo no Hi and television dramas such as Miseinen, which were poorly received by the public. From August 1995 to March 1996, Hamasaki also co-hosted the SoundLink "magazine" Hōkago no Ōsama (After-school King) for the Nintendo Satellaview once a week with Shigeru Izumiya. Growing dissatisfied with her job, Hamasaki quit acting and moved in with her mother, who had recently moved to Tokyo.

Hamasaki initially earned good grades in junior high school. Eventually, she lost faith in the curriculum, thinking that the subjects were of no use to her. Her grades worsened as she refused to put her mind to her studies. While living in Tokyo, she attempted to further her studies at Horikoshi Gakuen, a high school for the arts, but dropped out in the first year. Hamasaki did not attend school or have a job, so she spent much of her time shopping at Shibuya boutiques and dancing at Velfarre, an Avex-owned disco club.

At Velfarre, she was introduced to her future producer Max Matsuura through a friend. After hearing Hamasaki sing karaoke, Matsuura offered her a recording deal, but Hamasaki suspected ulterior motives and turned the offer down. He persisted and succeeded in recruiting her for the Avex label in the following year. Hamasaki started vocal training but skipped most of her classes after finding her instructors too rigid and the classes dull. When she mentioned this to Matsuura, he sent her to New York to train her vocals under another method. While abroad, Hamasaki frequently corresponded with Matsuura and impressed him with her style of writing. On her return to Japan, he suggested that she try writing her own lyrics.

1998–1999: Musical beginnings, A Song for xx, and Loveppears

Hamasaki made her debut under Avex at 19 on April 8, 1998, with the single "Poker Face". It—and the following four singles—were not major hits; however, each release was better than the last, thus gradually increasing her exposure and presence on the market. Hamasaki's debut album, A Song for ×× (released on January 1, 1999), was "unassuming": the tracks, composed by Yasuhiko Hoshino, Akio Togashi (of Da Pump), and Mitsuru Igarashi (of Every Little Thing), were "cautious" pop-rock songs. However, Hamasaki's lyrics, introspective observations about her feelings and experiences that focused on loneliness and individualism, resonated with the Japanese public. The songs gained Hamasaki a growing following, and the release of the album was a success: it topped the Oricon charts for five weeks and sold over a million copies. For her achievements, she earned a Japan Gold Disc Award for "Best New Artist of the Year".

With Ayu-mi-x (March 1999), the first of a series of remix albums, Hamasaki began moving beyond the pop-rock of A Song for ×× and began to incorporate different styles including trance, dance, and orchestra. Hamasaki began to experiment with different musical styles in her singles as well, releasing dance tunes and ballads as well as remixes on the singles which spanned reggae and house. The singles were milestones: Hamasaki earned her first number-one single ("Love: Destiny") and first million-selling single ("A"). Her second studio album, Loveppears (November 1999), not only topped the Oricon charts, it sold nearly 3 million copies. The album also showcased a change in Hamasaki's lyrics. Though the lyrics of Loveppears still dealt with loneliness, many of them were written from a third-person perspective. In support of Loveppears, she held her first tour, Ayumi Hamasaki Concert Tour 2000 A. A Film for XX is the first video clip collection by Ayumi Hamasaki, it was released on September 15, 1999.

2000–2002: Duty, A Best, I Am..., and Rainbow

From April to June 2000, Hamasaki released the "Trilogy", a series of singles consisting of "Vogue", "Far Away", and "Seasons". The lyrics of these songs focused on hopelessness, a reflection of Hamasaki's disappointment that she had not expressed herself thoroughly in any of her previous lyrics and a sense of shame of her public image. Likewise, many of the songs she wrote for her subsequent studio album, Duty (September 2000), involved feelings of loneliness, chaos, confusion, and the burden of her responsibilities. She described her feelings after the writing as "unnatural" and "nervous". The musical style was darker as well; in contrast with Loveppears, Duty was a rock-influenced album with only one dance song, "Audience". Duty resonated with fans: the "Trilogy" were "hit singles" ("Seasons" was a million-seller), and the album became Hamasaki's best-selling studio album. At the end of 2000, Hamasaki held her first New Year countdown concert at the Yoyogi National Gymnasium.

In 2001, Avex forced Hamasaki to release her first compilation album, A Best, on March 28, putting the album in "competition" with Hikaru Utada's second studio album, Distance. The "competition" between the two singers (which both claimed was merely a creation of their record companies and the media) was supposedly the reason for the success of the albums; both sold over 5 million copies. In support of Duty and A Best, Hamasaki held a tour of Japan's domes, making her one of few "top-drawer" Japanese artists to hold a concert at the Tokyo Dome.

In 2002, I Am... marked several milestones for Hamasaki. Hamasaki increased her control over her music by composing all of the songs on the album under the pseudonym "Crea", of which the 2000 single "M" was the first. "Connected" (November 2002) and "A Song Is Born" (December 2001) were the exceptions. I Am... also showed evolution in Hamasaki's lyrical style: it was a retreat from the themes of "loneliness and confusion" of some of her earlier songs. Moved by the September 11 attacks, Hamasaki revised her vision of I Am..., focusing on issues such as faith and world peace. "A Song Is Born", in particular, was directly influenced by the events. The single, a duet with Keiko Yamada, was released as part of Avex's non-profit Song Nation project, which raised money for charity. The outlook inspired by the September 11 attacks extended beyond I Am.... Hamasaki held her first concert outside Japan, at the MTV Asia music awards ceremony in Singapore, a move interpreted as the beginning of a campaign prompted by a sluggish Japanese market. At the ceremony, she received the award for "Most Influential Japanese Singer in Asia". In support of I Am..., Hamasaki held two tours, Ayumi Hamasaki Arena Tour 2002 A and Ayumi Hamasaki Stadium Tour 2002 A. In November 2002, as "Ayu", she released her first European single, "Connected", a trance song from I Am... composed by DJ Ferry Corsten. It was released in Germany on the Drizzly label. Hamasaki continued to release singles (all of them remixes of previously released songs) in Germany on Drizzly until 2005. In April 2002, Hamasaki released the single "Free & Easy". In collaboration with the magazine Free&Easy, Hamasaki also released Hamasaki Republic, a photobook that was actually a special issue of Free&Easy, in conjunction with the single. "H", Hamasaki's next single, became the best-selling single of 2002. Hamasaki released her last single of 2002, "Voyage", on September 26. In lieu of a regular-length music video, the short film Tsuki ni Shizumu, starring Hamasaki, was created for "Voyage" and was released at a select theater in Shibuya. Hamasaki's next studio album, Rainbow (December 2002) was her first to use English lyrics. After performing at the 2002 MTV Asia music awards, Hamasaki felt that by writing only Japanese lyrics, she was not able to bring her "message" to other countries. Realizing that English was a "common global language", she included English lyrics in three songs. The album was stylistically diverse; Hamasaki included rock- and trip hop-influenced tracks as well as "summery", "up-tempo" and "grand gothic" songs and experimented with new techniques such as gospel choruses and the yells of an audience. The lyrics were also varied: themes in the album included freedom, the struggles of women, and "a summer that ends in sadness".

2003–2006: My Story, (Miss)Understood, and Secret

Hamasaki in Taiwan, 2007

In 2003, Hamasaki released three singles, "&", "Forgiveness", and "No Way to Say". To celebrate the release of her thirtieth single ("Forgiveness"), Hamasaki held the A Museum concert at the Yoyogi National Gymnasium. Her mini-album Memorial Address (December 2003) was her first album to be released in CD+DVD format in addition to the regular CD-only format, a decision that came from her increased interest in the direction of her music videos. Like her previous albums, Memorial Address topped the Oricon chart and sold over a million copies. Sales of Hamasaki's singles began to wane. Although all three of the album's singles topped the Oricon charts, "&" was Hamasaki's last single to sell over 500,000 copies. By the end of her Arena Tour 2003–2004, Hamasaki had grown dissatisfied with her position in Avex: she felt that the company was treating her as a product instead of a person. Along with her dissatisfaction over her last two studio albums (which she thought had been rushed), this led her to begin work on My Story (December 2004) early. In contrast with her previous albums, My Story had no set theme, nor did Hamasaki attempt to write "something good" or even "something that would give people hope"; rather, she simply wrote freely and honestly. As a result, the album contained mostly autobiographical lyrics about her emotions and reminiscences of her career. She approached the composition of the music with the same freedom as the lyrics, with the album's notable rock overtones expressing her liking for rock music. She was so pleased with the result that she declared My Story the first album she felt satisfied with. My Story and its singles, "Moments", "Inspire", and "Carols", all topped the weekly Oricon charts; moreover, with sales of over 1,100,000 units, My Story became Hamasaki's last million-selling studio album according to Oricon. From January to April 2005, Hamasaki held the nationwide My Story arena tour, her first album-based tour. Also in January, she began working with Lamoureux Orchestra to create My Story Classical, a classical version of My Story; the album served as an "alter-ego" of the mostly aggressive My Story. The orchestra also created a classical version of "A Song Is Born", which was included on My Story Classical and which Hamasaki performed at the opening of the Expo 2005.

In 2006, (Miss)understood, Hamasaki's seventh studio album, showed new musical directions. Wanting to sing a tune like those of the group Sweetbox, Hamasaki obtained the permission of Sweetbox composer Roberto "Geo" Rosan to use demo songs he had intended to use in Sweetbox's upcoming album. She edited the songs to fit her personal vision, rewriting the lyrics and rearranging some of the songs. The result was more musically diverse than the previous album; (Miss)understood included ballads, funk, dance-pop, R&B, and rock songs. All of (Miss)understood's singles reached the top of the Oricon; "Bold & Delicious" became Hamasaki's twenty-fifth number-one single, tying her with Seiko Matsuda for the record of most number-one singles by a solo female artist. Though (Miss)understood also reached the top of the charts, Oricon stated that it sold fewer than a million copies—Hamasaki's first studio album to do so. In support of the album, Hamasaki held the (Miss)understood arena tour, which spanned three months with thirty concerts, from Saitama on March 11, 2006, to Yoyogi on June 11, 2006. Hamasaki's first single of the year, "Startin'", became Hamasaki's twenty-sixth number-one single, setting a new record for most number-one singles held by a solo female artist. The subsequent studio album, Secret, was released in November 2006. "Secrets" was, appropriately, the theme of the album; the album also explored strong female figures, love, and sadness; songs depicted the artist's struggles and were written to encourage women. Although Secret was originally intended to be a mini-album, Hamasaki "began brimming with things to say" while producing the album and wrote five more songs. The album consisted mostly of rock songs and ballads; to complement these, Hamasaki experimented with new vocal techniques. The album also topped the Oricon weekly charts, making Hamasaki the only artist to have eight consecutive number-one studio albums.

2007–2008: A Best 2, Guilty, and A Complete

In 2007, Hamasaki released A Best 2, a pair of compilation albums containing songs from I Am... to (Miss)understood. The two versions, White and Black, debuted at the first and second positions on the Oricon weekly charts, making Hamasaki the first female artist in 36 years to hold the top two positions on any Oricon album chart. At the end of 2007, the pair became Japan's fifth and seventh best-selling albums of the year respectively. In support of A Best 2 and Secret, Hamasaki held the four-month-long Tour of Secret from March to the end of June. Her foreign fanbase highly anticipated the concerts, and tickets for the Taipei and Hong Kong performances sold out in less than three hours.

Hamasaki in Paris for the filming of the music video for "Mirrorcle World"

In July 2007, Hamasaki released her first single in over a year, "Glitter/Fated". A short film, Distance Love, was used as the music video for "Glitter" and "Fated". The film, shot in Hong Kong, co-starred Hong Kong actor Shawn Yue as Hamasaki's romantic interest. "Glitter/Fated" and the following single "Talkin' 2 Myself" reached the top of their respective charts, continuing Hamasaki's streak of number-one singles. In December, Hamasaki released her first digital-only single, "Together When...", which topped the RIAJ's monthly download chart. Unlike its predecessors, the writing of Hamasaki's ninth studio album, Guilty (January 2008), was not an emotional experience for her, nor did it have a set theme. However, she said later that the album's tracks appeared to tell a story. Most of the songs were dark; the album had a notable rock tinge. It contained some upbeat dance tracks and ballads, though the latter also had rock overtones. Guilty peaked at the number-two position on the weekly Oricon charts, making it Hamasaki's first studio album not to reach the top and ended Hamasaki's streak of eight consecutive number-one albums. Guilty was later released as a digital album in 26 countries outside Japan, 19 of them Western nations. That, along with Hamasaki's decision to employ western DJs such as The Young Punx, Coldcut, Para One and Armand Van Helden for her 2008 remix albums Ayu-mi-x 6: Gold and Ayu-mi-x 6: Silver, has been interpreted as her first major step into the global market.

In April 2008, to commemorate her tenth anniversary in Avex, Hamasaki released the single "Mirrorcle World"; it topped the Oricon, making Hamasaki the only female solo artist to have a number-one single every year for ten consecutive years. Hamasaki also held her second tour of Asia, Asia Tour 2008: 10th Anniversary, to celebrate her tenth anniversary. From April until June, she toured Japan, holding seventeen concerts. On September 10, 2008, Hamasaki released A Complete: All Singles, a compilation album that includes the A-sides of all her singles along with previously unreleased footage from her A-nation concerts, which became the 8th best selling album of 2008.

2009–2011: Next Level, Rock 'n' Roll Circus, Love Songs, and Five

Hamasaki's next two singles, "Days/Green" and "Rule/Sparkle", continued Hamasaki's streak of number-one singles. "Rule" is used as the international theme song for the film Dragonball Evolution. The subsequent studio album, Next Level, was released on March 25, 2009, in several formats: CD, CD+DVD, 2CD+DVD and a two-gigabyte USB flash drive. Sonically, Next Level was mainly an electronic dance album. Next Level reached the top of the Oricon charts, making Hamasaki the only artist to have a number-one album every year for eleven years in a row since her debut. However, the album was only certified double platinum, making it Hamasaki's lowest-selling studio album to that date.

On August 12, 2009, Hamasaki released her 46th single, "Sunrise/Sunset (Love Is All)". "Sunrise (Love Is All)", one of the A-sides, is being used as the opening theme song for the Japanese television drama Dandy Daddy?. The single reached the top of the weekly charts, making it her 21st consecutive (33rd total) number-one single. "Sunrise/Sunset" is also her 44th single to enter the Top 10, making Hamasaki the artist with the most Top 10 singles ever. Hamasaki's third single of the year, "You Were.../Ballad", was released on December 29, 2009.

Her song "You Were" is the theme song for the Japanese release of Tinker Bell and the Lost Treasure.

Hamasaki's eleventh studio album Rock 'n' Roll Circus was released on April 14, 2010. Though the album contained a few "powerful and melodramatic gothic rock" tracks, it was mainly "pure and classic J-pop", with pop-rock songs and ballads. The album topped the charts, making Hamasaki the first female solo artist in twenty years to have ten number-one original studio albums. Hamasaki also began expanding her online presence, setting up accounts on MySpace, Ustream, and Twitter. In July, entertainment company Livespire announced that Hamasaki's 2009 Next Level tour would be shown in 3D at Toho cinemas nationwide beginning on August 28.

Hamasaki during her 2010 concert tour, Rock n' Roll Circus: 7 Days Special

On July 14, Hamasaki released her forty-eighth single, "Moon/Blossom". The single was released as the first of a three-part project to celebrate her yet-unreleased fiftieth single. The two other singles in the project (her forty-ninth and fiftieth singles respectively), "Crossroad" and "L", were released within a week of each other, "Crossroad" on September 22 and "L" on September 29. "Crossroad" was composed by Tetsuya Komuro and its coupling was her cover version of Komuro's band TM Network's 1988 song "Seven Days War", which was her first cover of a male song. The three singles all topped the Oricon, becoming Hamasaki's twenty-third, twenty-fourth and twenty-fifth consecutive number-one singles and setting a new record for the most consecutive number-one singles by any female artist (solo or group) as well as by any solo artist. On December 22, Hamasaki released her twelfth original studio album, Love Songs. On the same day, Naoya Urata of AAA released his debut solo single "Dream On". The song, which featured Hamasaki, was written and produced by her, marking the first record she produced for another singer. Love Songs and "Dream On" both reached the top spots on their respective Oricon charts. Love Songs became Hamasaki's fourth consecutive and seventeenth total number-one album. The album also marked Hamasaki's thirteenth consecutive year with a number-one album, breaking her previous record.

In February 2011, it was announced that her arena tour of the year, Hotel Love Songs, would start in April. Shortly after the 2011 Tohoku earthquake and tsunami hit, it was announced that the tour was rescheduled to start in late May, and the tour was renamed to Power of Music. Deeply affected by the Tohoku earthquake and tsunami devastation, Hamasaki decided to collaborate with fashion magazine, Vivi, with the sale of charity shirts and the profits going to help the victims in the devastation. On April 20, 2011, Hamasaki simultaneously released four new remix albums, Ayu-mi-x 7:House, Acoustic Orchestra, Trance 4, Ayu-ro Mix 4, and a Limited Complete Box Set, which were also released internationally on iTunes. On that same day, Hamasaki also released 2010 Rock 'n' Roll Circus Tour and A 50 Singles: Live Selection which topped the weekly chart at No. 1 and No. 2 respectively. The simultaneous releases made Hamasaki the first artist ever to have 4 albums in Oricon's top 10 and also the first artist to hold 2 top positions in the Oricon DVD chart. Their original release date of March 30 was postponed due to the 2011 Tohoku earthquake and tsunami and was pushed back to April 20 instead. On April 21, 2011, it was announced that she would perform in a-nation 10th Anniversary for Life Charge & Go! On May 4, it was announced that she broke another record – the female artist with the highest DVD sales with 2,313,000. On August 31, Hamasaki released her second mini album Five, her first since Memorial Address in 2003. This was her first album to have no singles released. Five topped the Oricon Charts for 2 consecutive weeks, her first to do so since (Miss)understood. The lead song, "Progress", was used as a theme song for the videogame, Tales of Xillia. The album also featured collaborations with singers Juno and Naoya Urata from AAA. This album managed to be certified Gold by RIAJ, making Hamasaki's first album not to be certified Platinum. Complete Clip Box 1998–2011, consisting all her music videos from her first single, "Poker Face" until her latest mini-album, Five, was released on January 1, 2012. "How Beautiful You Are" was later released as the theme song for a drama Saigo Kara Nibanme no Koi, and also Hamasaki's second digital single (55th single overall) on February 8. Hamasaki described the song as a mid-tempo ballad, containing "feelings of gratitude towards another person".

2012–2013: 15th anniversary, Party Queen, Love Again, and A Summer Best

In 2012, The International 3D Society announced the winners of its 2012 3D Creative Arts Awards with Hamasaki receiving an award for "Electronic Broadcast Media (Television) – Live Event" for her A3D Ayumi Hamasaki Arena Tour 2009 A: Next Level tour.

Hamasaki (bottom center) in London with a group of European fans

On March 21, Hamasaki released her thirteenth studio album, Party Queen, which was recorded entirely in London. Its title track is inspired by the British slang of being a 'party queen' - someone who is partying hard and looks to be doing well, but is emotionally self-destructing. The album peaked at number two on the Oricon charts, becoming her second studio album to do so after 2008's Guilty. The album spanned themes of grief, isolation, addiction, and regret, with the singer using upbeat dance beats on key tracks to represent the contrast of fame, glitz, and glamor with personal inner turmoil; she would later comment that the album cover includes callbacks to her previous work, Duty, as if "(she) never succeeded in leaving the cage" originally depicted on the latter's own album art. During the press tour for Party Queen, Hamasaki would say that songwriting had been so easy for her during this era, that at one point she had considered making the release her first double album. On August 6, 2012, Hamasaki released her sixth compilation album A Summer Best. It included two new songs which were digitally released for the promotion of the album: the TRF cover, Happening Here, and You & Me. In September 2012, it was announced that, to commemorate Hamasaki's 15th anniversary in the music industry on April 8, 2013, she would be releasing new material for five consecutive months starting on the 8th day of November, 2012, until 8 March 2013. The first releases were two mini albums, Love and Again, which were put on sale on 8 November and December, respectively. The third release for 8 January was her compilation album A Classical, which included classical arrangements of previously released songs. The fourth release was Hamasaki's 14th studio album, Love Again, which compiled the songs included in the two previous mini albums and debuted atop the weekly Oricon Albums Chart. The fifth and final release was the DVD/Blu-ray of her Arena Tour 2012 A: Hotel Love Songs, released in March.

In April 2013 Hamasaki began her 15th Anniversary Tour: A Best Live, which lasted for four months until the end of July. Its setlist was chosen by fans through online voting, and was later released as her first live album CD on September 18. The DVD and Blu-ray versions were released on October 30, 2013. On December 25, 2013, Hamasaki released "Feel the Love/Merry-go-round", her first physical single in three years. "Feel the Love" was composed by Tetsuya Komuro and produced by Dj Hello Kitty, while "Merry-go-round" was produced by M-Flo's Taku Takahashi and features rapper Verbal. Both songs are heavily influenced by Western dance-pop music.

2014–2015: Colours, A One, and Sixxxxxx

In January 2014, it was announced that a new song entitled "Pray" was chosen to be the theme song for the anime film Osamu Tezuka's Budda 2—Owarinaki Tabi, which premiered on February 8, 2014, in Japan. The song was released digitally on January 27, 2014. Another new song, entitled "Hello New Me", was presented as theme song for a new season of Fuji TV drama Zoku—Saigo Kara Nibanme no Koi. which started broadcasting in April, 2014. The song was released digitally on May 14, 2014. From May 30 to July 6, 2014, Hamasaki held her Premium Showcase: Feel the Love tour, on which she offered 11 concerts at 3 locations: Nagoya, Osaka and Tokyo. On this tour, Hamasaki abandoned for the first time the traditional format of her previous concerts and presented an uninterrupted, shorter show, on which she also debuted as an aerial acrobat. Hamasaki's fifteenth studio album, entitled Colours, was released on July 2, 2014. The album featured internationally renowned producers, such as RedOne, Rodney Jerkins, Armin van Buuren and Fedde le Grand, making the first time in Hamasaki's career in which primarily Western producers were appointed to produce one of her studio albums. Colours peaked at number five on its first week on the Oricon charts, becoming Hamasaki's first studio album to debut out of the Top 3. However, it also marked a new record for her, as with this achievement she became the second artist in Japan's history—after Yumi Matsutoya—to have 47 albums within the Top 10 of the charts. In September 2014, Hamasaki released two recut singles from Colours: "Terminal" and "XOXO" on the PlugAir platform. The single was released under Linkin Park's Machine Shop Records for the American release. On October 18, 2014, Hamasaki performed as the closing act in the A-Nation premium concert held at the Marina Bay Sands' MasterCard Theatres in Singapore. This was the second time performing in Singapore after her MTV Asia Awards performance 12 years ago. On November 2, 2014, Hamasaki announced through her official Facebook page that she had started recording new material composed by Tetsuya Komuro, Kunio Tago and Tetsuya Yukumi for a "winter ballad trilogy" single. On November 6, 2014, the title of the single was revealed to be "Zutto.../Last Minute/Walk", and its release date was set for December 24, 2014. It would later peak at number five on the Oricon charts. With this achievement, Hamasaki became the first solo artist in Japan's history to have 50 singles within the Top 10 of the Oricon charts. As for artists in general, Hamasaki became the third artist with more Top ten singles since Oricon's foundation in 1968—being surpassed by groups Morning Musume and SMAP, with 57 and 53 Top ten singles respectively On November 10, 2014, it was announced that Hamasaki would be collaborating in a tribute cover album for Hikaru Utada, entitled Utada Hikaru no Uta, to be released on December 9, 2014. For the album she contributed with a cover of Utada's 1998 single "Movin' on Without You", which was arranged by the RedOne production team. This was reportedly the track Hamasaki insisted she cover, with her later stating that it was the first song she had in mind since being told of the project. In December 2014 Hamasaki announced that she would be not attending the New Year show Kōhaku Uta Gassen for the first time in 15 years. She explained her decision stating that she wanted to lower her responsibilities and things she felt pressured to do, in order to focus on the projects she had for her career, mainly regarding her plans to expand her influence throughout Asia.

Ayumi Hamasaki in Taipei 2015

On February 15, 2015, Hamasaki made a surprise guest appearance during Singaporean singer JJ Lin's concert in Taipei, Taiwan. They performed a duet version of Hamasaki's 2000 single "Seasons", and announced that JJ Lin would be producing a song for Hamasaki's next studio album, A One. A One was released on April 8, 2015, including singles "Zutto...", "Last Minute", "Walk", Utada's cover "Movin' on Without You", and JJ Lin-produced song "The Gift", for which a promotional music video was also made. Between April and July 2015, Hamasaki embarked on her Arena Tour 2015 A: Cirque de Minuit tour throughout Japan, which was planned as an expanded version of her previous Countdown Live concerts held in late 2014. The tour consisted of a 34-song setlist show with a duration of 3 hours and 45 minutes, her longest concert held to date. At the final show of the aforementioned tour, Hamasaki announced that she would start another tour in September, this time exclusively for members of her official fan club, TeamAyu. The TA Limited Live Tour, Hamasaki's first fan club exclusive tour in twelve years after 2003, began on September 29, 2015, and included a total of 16 concerts at 7 venues. In April 2015, a new song entitled "Step by Step" began to be broadcast as the theme song of NHK TV drama Bijo to Danshi, and was subsequently released as a digital single on July 1. It became the lead single for the later released Sixxxxxx on August 5, 2015. The mini album featured six new songs, including drama theme song "Step by Step", and "Sayonara", a new song featuring Taiwanese boyband SpeXial. "Sayonara" became #1 on digital downloads charts in Taiwan, Hong Kong, Singapore and Malaysia, according to KK BOX, Asia's largest digital distribution site. In addition, Hamasaki participated as one of the headliners of the A-Nation Stadium Fes 2015 held on August 30 at the Ajinomoto Stadium, where she also performed a cover of Globe's hit ballad song "Departures". Later in this same year, Hamasaki recorded a cover of Globe's "Many Classic Moments", which was included in the group's tribute album released on December 16, 2015. On December 23, 2015, Hamasaki released a winter-themed concept album entitled Winter Diary: A7 Classical, which included songs from her previous two albums A One and Sixxxxxx remixed with Classical arrangements, and one new song "Winter Diary", which was produced by Tetsuya Komuro. Hamasaki promoted the album by starting an Instagram account, that originally was stated to only be open until the end of January 2016. She shared pictures of the music video shooting of "Winter Diary" recorded in Taiwan, and also the preparations for her 2015–2016 countdown live concerts. In December 2015, Hamasaki also contributed with the lyrics of "Diary", using her past composer name of Crea, to the debut single of Micchie. Micchie's single was released on December 23, 2015, through Nippon Crown.

2016–2020: Made in Japan, 20th anniversary, Trouble

A 15th anniversary edition of A Best was released on March 28, 2016. In May 2016, Hamasaki began the Arena Tour 2016 A: Made in Japan tour.

On May 11 Made in Japan was released on the streaming platform AWA. The album was released on physical formats on June 29, 2016. In May 2017, Hamasaki embarked on her Just the Beginning Tour 2017 tour. The second part of the tour, Just the Beginning Part 2: Sacrifice, was held between September and November 2017. On September 6, 2017, Hamasaki released "Words" as a free download for tour attendees. The third chapter of the tour began in December 2017 through February 2018.

Hamasaki embarked on the Power of Music: 20th Anniversary tour from April 7 to July 22, 2018. Trouble, her seventh EP, was released on August 15, 2018. A 20th anniversary edition of Loveppears was released on November 10, 2019. On December 31, Hamasaki held her annual New Year's Eve concert, later released as Countdown Live 2019–2020: Promised Land.

In February 2020, the singer began Trouble Tour 2020: Saigo no Trouble; the tour was cancelled after two dates due to COVID-19 pandemic restrictions imposed by the Japanese government. In response, Hamasaki organized and took part in multiple online concerts: Premium Limited Live A: Natsu no Trouble on July 25, A-Nation Online 2020 on August 29, Trouble Tour 2020 A: Saigo no Trouble - Final on October 2, and Special Showcase Xmas Eve 2020 on December 24. Countdown Live 2020-2021 A: Music For Life, two concerts for December 30 and 31, were cancelled on December 29 due to a member of staff testing positive with COVID-19. Two singles, "Ohia no Ki" and "Dreamed a Dream", were also released in 2020.

2021–2022: A Ballads 2

Hamasaki released the compilation album A Ballads 2 on April 8, 2021, which included remastered versions of 29 previously released songs, as well as the single "Ohia no Ki" and a new cover of Yumi Matsutoya's "Haru yo, Koi". Alongside A Ballads 2, she released the digital single "23rd Monster" on April 8. In the track, Hamasaki covers the themes of public pressure, self-doubt, and retaking control of one's own life; the title in reference to it being released on the date of her own 23rd anniversary since her major label debut.

On June 26, 2021, Hamasaki held an online concert titled Music for Life: Return, hosted on Mu-mo Live as well as having an in-person audience, which reused the concept and parts of the setlist she had planned for the cancelled Countdown Live 2020 - 2021 A: Music For Life. An in-person exclusive concert, Summer TA Party 2021, was held on August 23 at the Team Smile Toyosu Pit venue. After the concert ended, Hamasaki announced a new tour named Asia Tour 2021-2022 A: 23rd Monster; despite the name, there were no confirmed dates outside of Japan due to COVID-19 restrictions. The tour began on October 2 at the Makuhari Event Hall, Chiba. On August 28, Hamasaki performed "23rd Monster" on FNS Laugh & Music. On October 18, the singer appeared as a guest producer on 17LIVE 4th Anniversary meets Ayumi Hamasaki, judging auditioning artists alongside her own long-time collaborator, Yuta Nakano. The winner of the program would then work with both Hamasaki and Nakano for their own debut track. Later that year, Hamasaki performed both "Haru yo, koi" and "No way to say" on the FNS Music Festival program, December 1. At the end of the year, her Countdown Live 2021 - 2022 A: 23rd Monster concerts were held with an in-person audience, along with it being streamed online by dTV.

In 2022, digital single "Nonfiction" was released on April 22, its lyrics condemning the recent uptick in false news reports and conspiracies. It was first revealed at Hamasaki's Asia Tour: 24th Anniversary Special concert, held at PIA Arena MM on April 6 and streamed through dTV; the concert also had Kishidan as special guests, who performed her cover of their hit One Night Carnival with the singer. Atsuo Nagahori of The First Times reviewed the concert, concluding "She continues to evolve and challenge herself as an artist, and there are more people than ever drawn to keep their eyes on her", citing her performances of "A Song For ××" , "Poker Face", and "Nonfiction" as highlights. After the concert had ended, Hamasaki commented on her feelings entering her 24th anniversary year, stating "I hope everyone who has been on this journey, whether they know me as Ayu or Ayumi Hamasaki, will think 'I'm glad I had this person in my life', even if just for a moment."

"Summer Again" was released on July 1, which had callbacks to previous summer single "Inspire" in its music video, shot on Ishigaki Island. From July to August, seven Summer TA Party 2022 concerts were held across Tokyo, Osaka, and Fukuoka. On September 11, the singer performed "Nonfiction" on FNS Laugh & Music, along with appearing in a comedy skit and talk section. Her third digital single of 2022, "Mask", was released on November 18, with its later released music video made in collaboration with TeamLabs. Hamasaki took part in the annual FNS Music Festival on December 7, performing "appears" and "Who...". The final show for Asia Tour 2021-2022 A: 23rd Monster took place on December 10, 2022, in Nagoya. On December 28, the singer performed "Blue Bird" and "Nonfiction" at the NTV Music Awards, announcing after the show that "(Not) Remember You" will be a pre-release album track, available from January 1, 2023.

Countdown Live 2022–2023: Remember You, Hamasaki's New Year's Eve concert, was held on December 30 and 31 at Yoyogi National Stadium. The final date on December 31 was also streamed on dTV.

2023: 25th anniversary, Remember You

On January 25, Hamasaki released her eighteenth studio album: Remember You. The album's subsequent performance earned her the distinction of becoming the female artist with the most albums to reach the top ten on the Oricon charts.

On March 28, Hamasaki was announced as a brand ambassador for Rhythm Co. Ltd. When asked about her 25th anniversary, the singer said: "I couldn't do all of this alone for 25 years, if I'd only done it for myself. I want to repay the people who took care of me. (...) I don't really feel like celebrating myself at all." The singer held her 25th Anniversary Live concert on April 8 alongside a livestream hosted by Abema. From April 7, the 25th Anniversary Shibuya109 Campaign took place to celebrate Hamasaki's milestone year.

Shibuya109 during Hamasaki's 25th Anniversary Campaign, April 2023

On July 8, Hamasaki began her 25th Anniversary Tour, announcing three different acts that ran until March 2024. The scheduled dates included locations in all 47 prefectures of Japan, a first for the singer; Hamasaki would say later that this came from a wish to "see all of Team Ayu" for her 25th anniversary. Hamasaki's new year concert, Countdown Live 2023-2024: A Complete 25, took place later that year at Yoyogi Stadium on December 30–31. A livestream of the final date was broadcast by Abema.

2024–present: I am Ayu

In March 2024, Hamasaki released a cover of Miyuki Nakajima's "Jidai" as the theme song for Banpaku no Taiyo. In April, "Bye-Bye" was used as the April–May theme for Minna no Uta, becoming Hamasaki's first contribution to the program. On May 21, "Aurora" received a limited release as the theme for Azur Lane's seventh anniversary; it was released internationally on June 26.

On September 1, Hamasaki performed on the main stage at A-Nation 2024. Other performers included Koda Kumi, Red Velvet, and TRF. From September 2 to October 2, Hamasaki embarked on the TA Limited: Thank U Tour, holding seven concerts across four locations in Japan.

Hamasaki's third Asia tour, Asia Tour 2024 A: I am Ayu, began in Shanghai on November 1. The tour includes dates for her annual Countdown Live concerts in Tokyo.

Artistry

Lyrics

Having trouble voicing her thoughts out loud, Hamasaki began writing as an outlet; she draws inspiration from her own experiences and emotions, as well as from the lives of those around her. She has stated that honesty is essential to her lyrics, saying, "If I write when I'm low, it will be a dark song, but I don't care. I want to be honest with myself at all times".

In Hamasaki's debut years, Tetsu Misaki noted a large change in the lyrical style between A Song for ×× and her following albums Loveppears, and Duty. Misaki believed that Hamasaki's meteoric rise to fame had impacted her perspective, signalled by her using the words bokura (僕ら, "we") and tsutaeru (伝える, "convey/tell") more often; it gave the impression that she was thinking more on her influence as a public figure. Hamasaki's awareness of her fame went on to shape the lyrical direction of her albums I Am... and Rainbow, only returning to a more autobiographical style with My Story; in a 2004 interview, she stated that her goal was to make something "unmistakably human" instead of writing to specifically give people hope, or comfort.

Hamasaki's lyrics went on to define her public image; in two surveys conducted by Oricon, respondents voted Hamasaki's writing as their favorite aspect of her artistry. Steve McClure of The Japan Times noted that Hamasaki quickly developed a reputation as a "thoughtful, introspective lyricist"; Barry Walters of The Village Voice went further, complimenting her ability to sing of "the pain and happiness of millennial life". Subaru Tomioka, in regard to the singer's impact on the LGBTQ community, appreciated how she "replaced love songs between men and women with ones between people of the same sex, in a world where role models hadn't previously existed outside of your own imagination." Tomioka also highlighted her ability to bring emotion into her work, specifically the enmity Hamasaki has conveyed through songs such as "My Name's Women", "Lady Dynamite", and "Vibees".

A notable aspect of Hamasaki's discography is her consistent use of English for her song, album, and tour titles; in an interview for her fifteenth anniversary, the singer stated "The meaning would be more restricted in Japanese—for example, if I use 'red' instead of 'aku' (赤), wouldn’t you wonder, “What’s the meaning? It’s not simply 'aku', right?” I want to evoke more ideas (from the reader)."

Musical style

In addition to writing her own lyrics, Hamasaki has also involved herself in other aspects of production such as artistic direction. Though Max Matsuura is officially credited as the producer of her records, he said of Hamasaki, "Ayu is a very meticulous worker behind the scenes. A lot of the work she does by herself is more in the producer's arena. I think really we should say 'Produced by [A]yumi [H]amasaki'."In 2022, Matsuura would state that he began to step away from the lead producer role from around 2000, leaving Hamasaki to coordinate production herself.

Until her single "M", Hamasaki left the task of composing to her staff; as she has explained, "I'm not a professional; I lack even basic knowledge about writing music." However, she started to compose her own melodies after her staff had failed to compose a tune for "M" that appealed to her. Wanting to produce works faithful to her visions, Hamasaki took control of most aspects of her artistry. I Am... is representative of this stage in Hamasaki's career; she directed the production of its songs, videos, and artwork.

She began to compose less after I Am...: whereas nearly all of I Am... was her work, only nine of Rainbow's fifteen tracks were composed by her. She was even less involved in the composition of subsequent albums, composing two tracks on Memorial Address, three on My Story, and one on (Miss)understood; since Secret, none of the songs on her studio albums have listed her as a composer. With later albums, Hamasaki also began to delegate to her staff tasks she had once handled herself.

Hamasaki cites Madonna, soul musicians Babyface and En Vogue, and rock bands Led Zeppelin and Deep Purple as her influences and states that she admires Michelle Branch, Kid Rock, Joan Osborne, Seiko Matsuda, Rie Miyazawa, and Keiko Yamada; these diverse influences have led to the variety of her own music. Hamasaki began commissioning remixes of her songs early in her career, and this practice also influenced the diversity of her music. Found on many of her records, these remixes span different genres of electronic dance music including Eurobeat, house, and trance, as well as acoustic genres such as classical and traditional Chinese music. She has employed Western as well as Japanese musicians; among those she has worked with are Above & Beyond, the Lamoureux Orchestra of France, and traditional Chinese music ensemble Princess China Music Orchestra.

Hamasaki has released more than a hundred original songs; through them, she has covered a wide range of musical styles, such as dance, metal, R&B, progressive rock, pop, and classical. She uses different instruments and techniques including piano, orchestra, gospel choirs, guitars, traditional Japanese strings, music boxes, and effects such as yells, claps, and scratching.

Videos and stage

A performance of "Mirrorcle World" (2008)

Hamasaki is often involved in the artistic direction of her music videos. The themes of the videos are varied; many contain short storylines, some of which use symbolism to convey their respective messages. Additionally, the videos of "Fairyland", "My Name's Women", "Jewel", "Green", and "Virgin Road" are among the top twenty or so most expensive music videos, making Hamasaki the only non-American artist to hold such a distinction.

Hamasaki is also involved in the production and artistic direction of her live performances; they, like her videos, are often lavish productions and use a variety of props, extravagant costumes, and choreographed dances. She has used large video screens, fireworks, simulated rain drops, trick stage floors, and suspended devices.

Other activities

Philanthropy

In March 2011, Hamasaki donated 30 million yen to relief efforts for the Tōhoku earthquake and tsunami. In 2021, the artist donated 10 million yen to the Japanese National Center for Global Health and Medicine, receiving the Medal of Honor. During the 2022 typhoon aftermath in the Shizuoka prefecture, Hamasaki openly criticized the media for not reporting on the disaster thoroughly. Over a period of three days, she organized a donation point and visited Shizuoka to talk to survivors and coordinate resources.

In May 2018, Hamasaki was the headliner for Tokyo Pride, held in Yoyogi Park. During her performance, the singer spoke about her friends in the Ni-chōme district and the need to stand up for change: "Japan is still a conservative country, so there is a part of us that cannot shake off the idea that those in minority groups are wrong. If there are moments in the future when you feel small and want to give up, please remember this day—I hope that you will always be proud of who you are, and keep going. I will always be walking alongside you."

In 2023, Hamasaki adopted two dogs who had severe medical issues and a background of abuse. Speaking jointly with animal shelter representatives, Hamasaki highlighted the need to provide care for long-term residents of rescue homes, and encouraged awareness of puppy mills and the impact adoption can have: "Saving an animal's life won't change the world, but you can change that animal's world forever".

Ayuready?

From October 2002 to March 2004, Hamasaki was the host of her own talk and variety TV show, named Ayuready?, on Fuji Television. The talk show, which aired on Saturday nights from 11:30 to midnight, often featured her performing songs with guests. Among the names who appeared on the program were Goto Maki, Puffy, and Akina Nakamori. To promote the program (and her album Rainbow), Hamasaki opened the Rainbow House restaurant on Shōnan Beach on July 1, 2003, which was open until August 31, 2003. After almost two years, the last episode of Ayuready? aired in March 2004.

Branded products and endorsements

Throughout her early career under Avex, Hamasaki promoted products that ranged from electronics (Tu-Ka cell phones and Panasonic) to various snack foods. Among the products she has advertised on television are the Honda Crea scooter, KOSÉ cosmetics, Mister Donut donuts, and Boss coffee. Although Hamasaki initially supported the exploitation of her popularity for commercial purposes, saying that it was "necessary that [she is] viewed as a product", she eventually opposed Avex's decision to market her as a "product rather than a person" from 2004. This began a significant hiatus from lending her name to product advertisements and endorsements.

Hamasaki's "A" logo

In 2001, Hamasaki launched her own limited-run fashion brand, MTRLG (Material Girl); the clothes were sold at MTRLG boutiques and at Mise S*clusive stores. In 2002, Hamasaki created Ayupan, a cartoon version of herself that appeared in a line of merchandise (mainly figurines), and in a 2003 animation. For her 2007 tour Tour of Secret, Hamasaki collaborated with Sanrio to create a line of merchandise, "Ayumi Hamasaki x Hello Kitty". The merchandise included cell phone straps and Lumix cameras decorated with a picture of Hello Kitty behind Hamasaki's "A" logo; the former product was a result of a collaboration with Sanrio and Japanese fashion brand Ash & Diamonds, the latter a collaboration with Sanrio and Panasonic.

In August 2019, author Narumi Komatsu released a novel about the early years of Hamasaki's career: M Aisubeki Hito ga Ite. The book included a written endorsement from the artist as a part of its introduction. On social media, Hamasaki stated that the book "combined both fact and fiction" and had become its own story. A television drama-series based on the novel aired from April to July 2020.

In March 2023, Hamasaki became a beauty brand ambassador for Rhythm Co., representing their R-Face BFT Pack product. The packaging included Hamasaki's signature "A" logo, and advertisements used "MASK" as the official collaboration theme. On October 2, Hamasaki was announced as a brand ambassador for Gem Castle, and her song "Dearest" was used throughout their 45th anniversary campaign.

In December 2024, Hamasaki announced an official collaboration with the Sailor Moon brand. Merchandise featured an illustration by Naoko Takeuchi of Ayu and titular character Usagi. On the same day, the artist also launched her second design line with Sanrio: "Ayupan x My Melody".

Personal life

Hamasaki had a romantic relationship with her producer, Max Matsuura, from 1998 to 2000.

Hamasaki began dating actor Tomoya Nagase in 2000, with their relationship ending in 2007. The pair had known each other since co-starring a TV drama in 1997.

On January 1, 2011, Hamasaki announced her engagement to Austrian actor and model Manuel Schwarz, whom she had met on the set of "Virgin Road". On January 2, her office announced that she and Schwarz had married in the United States the day before. On January 16, 2012, Hamasaki announced her divorce through her fan club website, Team Ayu.

On December 13, 2013, it was announced through a fan club blog post that Hamasaki was engaged. In the announcement, the singer said "As my partner is an ordinary student, I would be very happy if you could watch over us quietly." On March 3, 2014, the singer announced her second marriage. The couple filed for divorce in September 2016.

On January 1, 2020, Hamasaki revealed that she had given birth to her first child "at the end of last year". On October 2, 2020, Hamasaki announced her second pregnancy through the Team Ayu website, and in May 2021 confirmed that she had given birth to her second child "sometime in spring".

Hearing loss

In January 2008, Hamasaki announced on her blog that an inoperable condition, possibly tinnitus or Ménière's disease, had caused complete deafness in her left ear. While the diagnosis was made in 2006, she admitted to the symptoms dating back to 2000, originating from her continuing stage performances while having an ear infection. Hamasaki stated in the blog post that she wished to continue singing, and that as a professional, she wanted to "continue delivering the best performance I can".

On May 20, 2017, Hamasaki revealed that she had also began losing hearing in her right ear, experiencing severe bouts of dizziness and nausea. She vowed to continue performing, writing: "The stage is where I belong. It's the only place I really, truly exist. I don't know anything else."

Discography

• A Song for ×× (1999)
• Loveppears (1999)
• Duty (2000)
• I Am... (2002)
• Rainbow (2002)
• My Story (2004)
• (Miss)understood (2006)
• Secret (2006)
• Guilty (2008)
• Next Level (2009)
• Rock 'n' Roll Circus (2010)
• Love Songs (2010)
• Party Queen (2012)
• Love Again (2013)
• Colours (2014)
• A One (2015)
• Made in Japan (2016)
• Remember You (2023)

Concert tours

Filmography

Video games/software

• Visual Mix Ayumi Hamasaki Dome Tour 2001 (PlayStation 2)
• A-TYPE ayumi hamasaki touch typing software (March 29, 2002, e frontier, Windows)

Awards

See also

In Spanish: Ayumi Hamasaki para niños

• List of awards received by Ayumi Hamasaki
• List of best-selling music artists
• List of best-selling music artists in Japan
• List of J-pop artists