Bodyarmor SuperDrink facts for kids
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| Industry | Beverage manufacturing |
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| Founded | 2011 |
| Founders | Lance Collins and Mike Repole |
| Headquarters | , |
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Key people
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Nick Mouton, CEO Mike Repole, Chairman Vanessa Bryant, Board of Directors Klay Thompson, Investor Rob Gronkowski, Investor Baker Mayfield, Investor Buster Posey, Investor Mike Trout, Investor Richard Sherman, Investor Skylar Diggins, Investor Sydney Leroux, Investor Dustin Johnson, Investor Ryan Blaney, Investor Anthony Rizzo, Spokesperson |
| Parent | The Coca-Cola Company |
Bodyarmor SuperDrink (stylized as BODYARMOR) is an American sports drink and fully-owned subsidiary of The Coca-Cola Company based in Queens, New York. It was founded in 2011 by Lance Collins, founder of Fuze Beverage and NOS Energy Drink, and Mike Repole, co-founder of Energy Brands, vitaminwater, and Smartwater. In March 2013, Kobe Bryant purchased a large stake in the company, joining the board of directors and becoming the third largest shareholder, a position that his widow Vanessa still holds.
In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position BodyArmor as a premium sports beverage above its own Powerade brand. In November 2021, Coca-Cola acquired the remaining 85% stake of the company.
Contents
Flavors and variations
Bodyarmor offers a wide variety of different flavors and variations for their beverages, including:
Sports Drink
- Berry Lemonade
- Blackout Berry
- Blue Raspberry
- Fruit Punch
- Gold Berry
- Mixed Berry
- Orange Mango
- Pineapple Coconut
- Strawberry Banana
- Strawberry Grape
- Tropical Punch
- Watermelon Strawberry
- Mamba Forever
Lyte
- Berry Punch
- Blueberry Pomegranate
- Coconut
- Kiwi Strawberry
- Orange Clementine
- Peach Mango
- Strawberry Lemonade
- Tropical Coconut
- Watermelon
Edge
- Berry Blitz
- Orange Frenzy
- Power Punch
- Strawberry Slam
- Tropical Chaos
- Watermelon Wave
Water
- Electrolyte Sports Formula
Discontinued
- Cherry Berry
- Cherry Citrus
- Grape
- Knockout Punch
- Lemon Lime
- Lemonade
- Octagon Orange
- Orange Citrus
- Pomegranate Acai Green Tea
- Raspberry Blueberry Goji
- Tropical Mandarin
Product ingredients
The ingredients include: Filtered Water, Pure Cane Sugar, Coconut Water Concentrate, Citric Acid, Maltodextrin, Pure Carrot Juice Concentrate (color), Dipotassium Phosphate (electrolyte), Green Tea Catechins, and natural flavors.
Partnerships
Bodyarmor has partnered with Naomi Osaka, Baker Mayfield, Andrew Luck, Mike Trout, Rob Gronkowski, Klay Thompson, Skylar Diggins, Sydney Leroux, and Ryan Blaney. In April 2015, Bodyarmor became the official sports drink of the Los Angeles Angels of Anaheim. As part of their deal with Blaney, BodyArmor is also a sponsor on the #12 car for Team Penske in the NASCAR Cup Series.
In 2018, BodyArmor became the official sports drink brand of the Ultimate Fighting Championship, commensurate with the introduction of the "Knockout Punch" flavor. Later in 2018 with Coca-Cola's minority stake taken in the company, BodyArmor became the official sports drink brand for the NCAA's national championship tournaments, including the men's and women's basketball tournaments starting in 2019.
In 2019, BodyArmor became the official sports drink of Major League Soccer beginning with the 2020 MLS season.
Legal issues
In 2012, Baltimore's Under Armour Inc. settled its trademark infringement lawsuit against California-based Body Armor Nutrition LLC. The suit claimed that Body Armor used variations of Under Armour's name and logo to sell its sports beverage products. Terms of the settlement have not been disclosed. The lawsuit had alleged that Body Armor's name, the “interlocking” logo on its sports drink bottles and use of the phrase “Protect + Restore,” infringe on Under Armour's trademarks.
See also
In Spanish: Bodyarmor SuperDrink para niños
