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Cookie Jar Group facts for kids

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Cookie Jar Group
Trade name
Cookie Jar Group
Formerly
  • CINAR (1976–2004)
  • CINAR Films Inc. (1976–2001)
  • CINAR Corporation (1997–2004)
  • Cookie Jar Entertainment Inc. (2004–2012)
Subsidiary
Industry Television production
Animation
Fate Acquired by, merged with, and folded into DHX Media
Predecessors FilmFair
DIC Entertainment
Successor DHX Media
Founded 1976; 49 years ago (1976)
Founders Micheline Charest
Ronald A. Weinberg
Defunct December 25, 2014; 10 years ago (2014-12-25)
Headquarters Official office:
Toronto, Ontario, Canada
International offices:
Montreal, Quebec, Canada
Burbank, California, U.S.
Number of locations
3 (2006)
Area served
Worldwide
Key people
Michael Hirsh (CEO)
Lesley Taylor (President)
Parent DHX Media (2012–2014)
Divisions Cookie Jar Entertainment
Cookie Jar Education
Cookie Jar Consumer Products
Horn Rims Productions
KidsCo
Copyright Promotions Licensing Group
The evolution of WildBrain
WildBrain logo.svg
1968 FilmFair is founded
1971 DIC Audiovisuel is founded
1974 CPLG is founded
1976 CINAR and Colossal Pictures are founded
1978 Iconix Brand Group is founded.
1982 DIC Enterprises is founded
1984 Ragdoll Productions is founded
1987 DIC Audiovisuel closes
1988 Studio B Productions is founded
1992 Epitome Pictures is founded
1993 DIC Enterprises becomes DIC Entertainment
1994 Wild Brain is founded
1995 Platinum Disc Corporation is founded
1996 CINAR buys FilmFair's library
1997 Decode Entertainment is founded
1999 Wild Brain absorbs Colossal Pictures' employees
2002 Nerd Corps Entertainment is founded
2004 Halifax Film Company is founded and CINAR rebrands as Cookie Jar Group, and the House of Cool are founded
2005 Platinum Disc Corporation becomes Echo Bridge Home Entertainment
2006 Decode and Halifax Film merge as DHX Media, DIC acquires CPLG, and Ragdoll Worldwide is formed with BBC Worldwide
2007 DHX Media buys Studio B Productions and Wild Brain becomes Wildbrain Entertainment
2008 DIC Entertainment is acquired and absorbed into Cookie Jar Group
2010 DHX Media buys Wildbrain Entertainment
2011 Decode Entertainment closes
2012 DHX Media buys Cookie Jar Group
2013 DHX Media buys Ragdoll Worldwide
2014 DHX Media buys Epitome Pictures, Nerd Corps, and Echo Bridge Home Entertainment and Cookie Jar is absorbed
2016 The WildBrain multi-channel network launches and Studio B and Nerd Corps merge as DHX Studios
2017 Wildbrain Entertainment closes and DHX Media buys Iconix Brands Entertainment
2018 Halifax Film becomes spins off as Island of Misfits
2019 DHX Media rebrands as WildBrain, Epitome Pictures closes, and the WildBrain MCN becomes WildBrain Spark
2020 CPLG becomes WildBrain CPLG
2023 WildBrain acquires House of Cool

Cookie Jar Group was a Canadian company that made and distributed TV shows, especially cartoons. It was known for creating many popular children's programs. The company started in 1976 as CINAR Films Inc. in Montreal.

CINAR became very successful in children's entertainment. By 1999, it was a major player in the children's TV market. Later, the company faced some challenges regarding its business practices.

In 2004, a group led by Michael Hirsh, who founded another animation company called Nelvana, bought CINAR. They then changed its name to Cookie Jar Group. In 2008, Cookie Jar grew even bigger by acquiring DIC Entertainment, which added many more shows to its collection.

Finally, in 2012, another company called DHX Media bought Cookie Jar. This deal made DHX Media the largest independent owner of children's TV shows. By the end of 2014, Cookie Jar officially became part of DHX Media.

History of Cookie Jar Group

CINAR's Early Years

CINAR
CINAR logo used from 1984 to 2004, shown here is the 2000 variant, consisting of the 1992 variant on a blue oval.

The company began in 1976 when Micheline Charest and Ronald A. Weinberg met in New Orleans. They first worked on distributing foreign films in the U.S. Later, they moved to New York City and officially started CINAR, focusing on film and TV distribution.

In 1984, CINAR shifted its focus from distributing films to creating its own TV shows. They moved their main operations to Montreal, Quebec. Here, they concentrated on making family-friendly TV programs.

CINAR produced many well-known shows. These included The Little Lulu Show, Animal Crackers, Emily of New Moon, and Mona the Vampire. They also created Are You Afraid of the Dark?, The Busy World of Richard Scarry, and Madeline. Some of their most famous shows were Arthur, Zoboomafoo, and Caillou.

CINAR also helped bring popular Japanese anime and other international shows to English-speaking audiences. They dubbed series like Adventures of the Little Koala, Ronin Warriors, and The Wonderful Wizard of Oz.

In September 1993, CINAR became a public company. This meant its shares could be bought and sold by the public.

In 1996, CINAR bought the animation library and studio of a London-based company called FilmFair. This allowed CINAR to open a European studio, CINAR Europe, in 1997. The goal was to create new versions of classic shows like The Wombles and The Adventures of Paddington Bear. However, CINAR Europe closed in 2002 due to financial issues.

By 1999, CINAR was very successful, earning about $150 million (Canadian dollars) each year. They owned a large part of the children's television market.

Becoming Cookie Jar Group

On March 15, 2004, a new group bought CINAR for over $190 million (Canadian dollars). This group was led by Michael Hirsh, who had founded the animation company Nelvana. Two weeks later, on March 29, the company officially changed its name to Cookie Jar.

On June 20, 2008, Cookie Jar Group announced plans to acquire DIC Entertainment. This acquisition was completed on July 23, 2008. DIC then became part of Cookie Jar's entertainment division.

With the acquisition of DIC Entertainment, Cookie Jar gained a huge library of over 6,000 half-hours of programming. They also got the rights to many well-known children's brands. Cookie Jar also took over DIC's headquarters in Burbank, California, for its own offices.

Cookie Jar also gained a one-third ownership in KidsCo, an international children's TV channel. They also acquired Copyright Promotions Licensing Group, a company that handles licensing for popular characters.

In April 2009, Cookie Jar hired Tom Mazza to help expand their TV show production. He aimed to create more Canadian co-productions that could be sold worldwide. In 2011, Cookie Jar launched a new division called The Jar. This division focused on creating shows for U.S. primetime television.

Joining DHX Media

On August 20, 2012, DHX Media announced that it would acquire Cookie Jar Group for $111 million. This purchase was a big deal because it made DHX Media the largest independent owner of children's television programming in the world. The acquisition was completed on October 22, 2012.

After the merger, the sixth season of the show Johnny Test was produced by Cookie Jar under DHX Media's ownership. Cookie Jar officially closed its doors after this series finished its run on December 25, 2014.

Television Programs and Blocks

Popular Shows

Cookie Jar and its earlier form, CINAR, produced and distributed a wide variety of children's television shows. Many of these shows became very popular with young audiences around the world.

Cookie Jar TV

Before Cookie Jar acquired DIC, DIC had been programming a weekend morning block for the TV network CBS. This block was called KEWLopolis. After the acquisition, on February 24, 2009, CBS renewed its contract with Cookie Jar for this block.

For the 2009–10 TV season, the block was renamed Cookie Jar TV. It continued to air children's programming on Saturday mornings. In later years, starting with the 2011–12 season, promos for the block sometimes called it Team Toon. In 2013–14, Cookie Jar TV was replaced by a new block called CBS Dream Team.

Cookie Jar Toons

On November 1, 2008, a TV channel called This TV launched a daily children's programming block. This block was named Cookie Jar Toons. It provided educational and informational shows for children.

Cookie Jar Kids Network

Cookie Jar Kids Network was a special block of children's programs. It aired selected Cookie Jar shows on local TV stations, including those affiliated with Fox and MyNetworkTV. This network helped these stations meet requirements for showing educational programs for kids. It stopped broadcasting on September 18, 2011.

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