Fever-Tree facts for kids
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Trade name
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Fever-Tree |
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| Public | |
| Traded as | LSE: fevr |
| ISIN | ISIN: [https://isin.toolforge.org/?language=en&isin=GB00BRJ9BJ26 GB00BRJ9BJ26] |
| Industry | Drinks Manufacturing |
| Founder |
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| Headquarters | Hammersmith, London, England, United Kingdom |
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Area served
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74 countries worldwide |
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Key people
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| Revenue |  £260.5 million (2019) |
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Operating income
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 £72.2 million (2019) |
| £58.8 million (2019) |
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| Owner | Charles Rolls (7.06%) Tim Warrillow (4.7%) |
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Number of employees
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176 (2019) |
Fevertree Drinks plc, known as Fever-Tree, is a British company that makes special drink mixers. It was started in 2004 by Charles Rolls and Tim Warrillow. They are known for making high-quality mixers like tonic water, ginger beer, and lemonade. These mixers are often used with other drinks.
Contents
The Story of Fever-Tree
Fever-Tree was started in 2004 by two friends, Charles Rolls and Tim Warrillow. Charles knew a lot about the gin industry, and Tim worked in advertising. They both wanted to create a perfect, natural tonic water. They aimed to make a fancy mixer without lots of artificial stuff or preservatives.
To find the best ingredients, Tim even traveled to the Democratic Republic of the Congo. After many months of trying out different plant extracts, they launched their first product. This was the Fever-Tree Indian Tonic Water in 2005. Soon, their products were sold in famous stores like Selfridges and Waitrose.
In 2007, Fever-Tree started selling its products in the United States and Spain. By 2008, you could find their mixers in big UK supermarkets like Sainsbury's and Tesco.
By 2011, Fever-Tree was one of the fastest-growing drink companies in the UK. Their products were sold in 25 countries around the world. This helped their sales outside the UK grow a lot.
In 2014, the company became public, meaning people could buy shares in it on the London Stock Exchange. This showed how much the company had grown. Since then, Fever-Tree has added many more mixers to its range. These include different types of ginger ale, ginger beer, lemonade, and flavored tonic waters.
In 2022, Fever-Tree started selling its products in South Korea. They also bought another mixer company in the US called Powell & Mahoney. This helped them grow even more in America.
How Fever-Tree Got Its Name
The company's name comes from its very first product: tonic water. Tonic water gets its special taste from a chemical called quinine. This quinine comes from the bark of a tree found in South America called the cinchona tree.
Long ago, quinine was used as medicine in India to help with fevers from malaria. To make it taste better, people mixed it with soda water and sugar. This was how the first tonic water was made! The cinchona tree was often called the "fever tree" in India because of its use in treating fevers. That's where Fever-Tree got its unique name.
What Fever-Tree Makes
Fever-Tree is based in west London, and they make many different kinds of drinks. These include tonic water, ginger beer, and lemonade. As of 2023, you can find Fever-Tree products in over 80 countries around the world.
Their products are made in Somerset, England. Here are some of the mixers they offer:
- Indian Tonic Water
- This was named the #1 Best Selling and #1 Most Trending Tonic Water by The World's 50 Best Bars in 2016.
- Naturally Light Tonic Water
- Mediterranean Tonic Water
- Elderflower Tonic Water
- Lemon Tonic Water
- Rhubarb and Raspberry Tonic Water
- Aromatic Tonic Water
- Clementine & Cinnamon Tonic Water
- Sicilian Lemon Tonic
- Citrus Tonic Water
- Premium Soda Water
- Sicilian Lemonade
- Madagascan Cola
- Distillers Cola
- Ginger Ale
- Refreshingly Light Ginger Ale
- Spiced Orange Ginger Ale
- Smoky Ginger Ale
- Ginger Beer
- Blood Orange Ginger Beer
- Naturally Light Ginger Beer
- Bitter Lemon
Working with Others
Fever-Tree has teamed up with many different companies and organizations over the years.
Since 2013, Fever-Tree has supported Malaria No More UK, a charity that works to end malaria. This connects to the "fever tree" name and its history.
In 2018, Fever-Tree became a main sponsor for the Lawn Tennis Association for three years. They also made a deal with Southern Glazer's Wine & Spirits, a big drink distributor in North America. This helped Fever-Tree sell its products in many more places in the US. Later that year, they launched a special citrus tonic water with Bacardi's Patrón Tequila.
In 2019, the British coffee shop chain Caffè Nero started selling two types of espresso and tonic drinks made with Fever-Tree.
In 2022, Bidfood UAE became the only company to distribute Fever-Tree products in the United Arab Emirates. Also in 2022, Fever-Tree sponsored the Time Out Hong Kong Bar Awards.
In 2023, Fever-Tree opened its first special Rooftop Botanical Bar Experience in North Carolina, USA, with Chemist Spirits.
Awards and Recognition
Fever-Tree's drink mixers have won many awards for being excellent. They won "Outstanding Cold Beverage" in the sofi Awards in 2010, 2011, and 2012.
Awards in 2014
- Awarded Best Brand in The Sunday Times Fast Track 100 Fastest Growing Companies.
Awards from 2015 to 2018
- Drinks International Award for bestselling and top trending mixer brand (won every year from 2015 to 2018).
Awards in 2019
- Queen's Award for Enterprise, which is a special honor for companies that do well in international trade, new ideas, and being eco-friendly.
- Drinks International Award for bestselling and top trending mixer brand.
Awards from 2020 to 2021
- Drinks International Award for bestselling and top trending mixer brand (won every year from 2020 to 2021).
Awards in 2022
- Drinks International Award for bestselling and top trending mixer brand.
- Lloyds Bank British Business Excellence Award.
- The Department for International Trade Exporter of the Year Award.
- The King's Award for Enterprise: International Trade for Outstanding Continuous Growth.
- Awarded Highly Commended in the 2022 Footprint Drinks Sustainability Awards.
Awards in 2023
- Good Housekeeping Institute Award for Best Mediterranean Tonic Water.
