Fever-Tree facts for kids
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Trade name
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Fever-Tree |
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| Public | |
| Traded as | LSE: fevr |
| ISIN | ISIN: [https://isin.toolforge.org/?language=en&isin=GB00BRJ9BJ26 GB00BRJ9BJ26] |
| Industry | Drinks manufacturing |
| Founder |
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| Headquarters | Hammersmith, London, England, United Kingdom |
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Area served
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74 countries worldwide |
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Key people
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| Revenue |  £260.5 million (2019) |
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Operating income
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 £72.2 million (2019) |
| £58.8 million (2019) |
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| Owner | Charles Rolls (7.06%) Tim Warrillow (4.7%) |
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Number of employees
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176 (2019) |
Fevertree Drinks plc, often called Fever-Tree, is a British company that makes special drink mixers. It was started in 2004 by Charles Rolls and Tim Warrillow. They wanted to create high-quality mixers using natural ingredients.
Contents
How Fever-Tree Started
Fever-Tree was founded in 2004 by Charles Rolls and Tim Warrillow. Charles was an expert in the gin industry. Tim worked in advertising. They both wanted to make a perfect, all-natural tonic water. They aimed to offer a better option than regular mixers. These regular mixers often had many preservatives and artificial sweeteners.
Early Days and First Product
To find the best ingredients, Tim traveled to the Democratic Republic of the Congo. He was looking for a special ingredient called quinine. After many months of trying different plant extracts, they launched their first product. This was Fever-Tree Indian Tonic Water in 2005. Their products were soon sold in famous stores like Selfridges and Waitrose.
Growing Bigger
In 2006, a company called London & Lochside invested money in Fever-Tree. This helped the company grow even more. By 2007, Fever-Tree products were available in the United States and Spain. In 2008, they started selling in major UK supermarkets like Sainsbury's and Tesco.
By 2011, Fever-Tree was recognized as one of the fastest-growing drink companies in the UK. They were even listed in the Sunday Times Fast Track 100. Their products were sold in 25 countries that year. Sales from other countries grew a lot, from £1.1 million in 2008 to £4.4 million in 2010.
Becoming a Public Company
In March 2013, the founders sold a part of the company to Lloyds Development Capital. London & Lochside also sold their share. In November 2014, Fever-Tree became a public company. This means its shares could be bought and sold on the London Stock Exchange. The company was valued at £154.4 million at that time. By 2019, its value had grown eleven times since 2014.
Recent Developments
Since then, Fever-Tree has added many new mixers to its range. These include ginger ale, ginger beer, lemonade, and different kinds of tonic and soda water. In January 2022, they launched their products in South Korea. Later that year, Fever-Tree bought Powell & Mahoney mixers for $5.9 million to expand in the US. Charles Rolls also retired from his role at Fever-Tree in 2022.
In July 2024, there was a report that Fever-Tree sponsored the Republican Party Convention in Wisconsin. However, the company later clarified this. They said they only supplied free products to the venue. They did this for many other venues that were already their customers. They were not an official sponsor of the convention.
What's in the Name?
The name "Fever-Tree" comes from its first product, tonic water. Tonic water gets its special flavor from quinine. Quinine is a chemical taken from the bark of the South American cinchona tree.
Long ago, in India, quinine was used as medicine to help with fevers from malaria. People mixed it with soda water and sugar to make it taste better. This was the very first tonic water. The cinchona tree was often called the "fever tree" in India because of its use in treating fevers.
What Fever-Tree Makes
Fever-Tree is based in west London. They make many different drinks. These include tonic water, ginger beer, and lemonade. As of 2023, Fever-Tree products are sold in over 80 countries around the world.
Their products are made in Somerset, England. The range includes:
- Indian Tonic Water
- This was named the #1 Best Selling and #1 Most Trending Tonic Water by The World's 50 Best Bars Annual Report in 2016.
- Naturally Light Tonic Water
- Mediterranean Tonic Water
- Elderflower Tonic Water
- Lemon Tonic Water
- Rhubarb and Raspberry Tonic Water
- Aromatic Tonic Water
- Clementine & Cinnamon Tonic Water
- Sicilian Lemon Tonic
- Citrus Tonic Water
- Premium Soda Water
- Sicilian Lemonade
- Madagascan Cola
- Distillers Cola
- Ginger Ale
- Refreshingly Light Ginger Ale
- Spiced Orange Ginger Ale
- Smoky Ginger Ale
- Ginger Beer
- Blood Orange Ginger Beer
- Naturally Light Ginger Beer
- Bitter Lemon
- Sparkling Cucumber
- Sparkling Pink Grapefruit
- Sparkling Lime & Yuzu
- Classic Bloody Mary
- Classic Margarita
- Light Margarita
- Espresso Martini Mix
- Passionfruit Martini Mixer
Working with Others
Fever-Tree has teamed up with many distilleries and bars. They have also partnered with other organizations.
Supporting Good Causes
In 2013, Fever-Tree started actively supporting Malaria No More. This is a charity that works to end malaria.
Sports and Drinks Partnerships
In 2018, Fever-Tree announced a three-year partnership with the Lawn Tennis Association. They became a main sponsor for them. In August of the same year, Fever-Tree also made a deal with Southern Glazer's Wine & Spirits. This is a very large distributor of drinks in North America. This deal helped Fever-Tree sell its products in many more places. The next month, Fever-Tree launched a new citrus tonic water. They did this in partnership with Patrón Tequila, a brand from Bacardi.
In 2019, the British coffee shop chain Caffe Nero started selling two types of espresso and tonic drinks. They partnered with Fever-Tree for this.
In 2022, Bidfood UAE became the only distributor of Fever-Tree products in the United Arab Emirates. Bidfood UAE is a big food service provider. In the same year, Fever-Tree sponsored the Time Out Hong Kong Bar Awards.
In 2023, Fever-Tree opened its first special "Rooftop Botanical Bar Experience" in North Carolina, USA. They did this with Chemist Spirits.
In 2024, Fever-Tree partnered with the Milwaukee Host Committee. This committee helps raise money for and manage the Republican Party Convention in Wisconsin.
Awards and Recognition
Fever-Tree's drink mixers have won many awards. They won "Outstanding Cold Beverage" in the sofi Awards in 2010, 2011, and 2012.
- 2014: Named Best Brand in The Sunday Times Fast Track 100 Fastest Growing Companies.
- 2015-2022: Won the Drinks International Award for bestselling and top trending mixer brand every year.
- 2019: Received the Queen's Award for Enterprise. This award honors companies that are excellent in international trade, new ideas, and sustainable development.
- 2022: Received The King's Award for Enterprise: International Trade for showing great continuous growth.
- 2022: Was Highly Commended in the 2022 Footprint Drinks Sustainability Awards.
- 2023: Won the Good Housekeeping Institute Award for Best Mediterranean Tonic Water.
