Franklins facts for kids
Franklins was a well-known supermarket chain in New South Wales, Australia. For many years, it was famous for offering groceries at really low prices. At one point, Franklins even had stores in other Australian states.
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The Story of Franklins
Franklins was started by a person named Frank Lindstrom in 1941. He opened the first store in the big city of Sydney, Australia. At that time, many supermarkets were trying to offer low prices. Franklins managed to do this by keeping its own costs very low.
The company grew quickly and opened many stores across New South Wales, Queensland, Victoria, and South Australia. It became known for having some of the lowest prices on groceries. Franklins even called itself Australia's Original Discount Grocer.
No Frills Products
Franklins was the first supermarket in Australia to sell its own brand of products. These products were called "No Frills." When Franklins first started, its stores mostly sold these "No Frills" items.
The "No Frills" range began with just a few products. Over time, it grew to include about 800 different items, from bread to window cleaners! Today, a fun mascot named Red Sock helps advertise these "No Frills" products.
What You Could Buy
Franklins offered a wide variety of products, including its popular "No Frills" brand. You could find most of your food and everyday items there. Franklins even had its own brand of products like bread and meat.
Many different people shopped at Franklins because of the great prices. Some Franklins stores focused mainly on packaged food and everyday items. Shoppers would then buy fresh food like fruits and vegetables from other shops nearby. However, other Franklins stores offered fresh food alongside all the other groceries, making it a one-stop shop. Some stores even had a "bottle shop" inside where adults could buy beer and wine. Franklins stores were known for being both cheap and convenient.
How Franklins Changed
When Franklins first opened, its business idea was very simple. It was similar to how Aldi supermarkets operate today. Their motto was: "No extras, no service, no music, and no electronic cash – only articles at extremely low prices." Franklins called this approach "Strictly No Frills."
However, as more "good-looking" and modern supermarkets appeared, Franklins faced a lot of competition. Because of this, Franklins eventually changed its original "no frills" philosophy. It started offering more services and a more typical supermarket experience.
Franklins remained a cheap place to shop, but it faced tough competition from other discount stores like Aldi. Eventually, the Franklins supermarket chain was bought by a company called Pick n Pay, which is a supermarket company from South Africa. In 2006, they even opened new stores called Franklins Family Supermarkets. These were independently owned stores that combined ideas from both Franklins and Pick n Pay.
Images for kids
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Previous Franklins Big Fresh, No Frills and Fresh logos.
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No Frills logo.
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Previous Franklins First Choice logo.
