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Fred Allen
Fred allen 1940s NBC photo.JPG
Fred Allen circa 1940
Born
John Florence Sullivan

(1894-05-31)May 31, 1894
Died March 17, 1956(1956-03-17) (aged 61)
Manhattan, New York, U.S.
Spouse(s)
Portland Hoffa
(m. 1927)
Career
Show The Fred Allen Show
Network CBS, NBC
Style Comedian
Country United States

John Florence Sullivan (May 31, 1894 – March 17, 1956), known professionally as Fred Allen, was an American comedian. His absurdist, topically pointed radio program The Fred Allen Show (1932–1949) made him one of the most popular and forward-looking humorists in the Golden Age of American radio.

His best-remembered gag was his long-running mock feud with friend and fellow comedian Jack Benny, but it was only part of his appeal; radio historian John Dunning (in On the Air: The Encyclopedia of Old-Time Radio) wrote that Allen was perhaps radio's most admired comedian and most frequently censored. A master ad libber, Allen often tangled with his network's executives (and often barbed them on the air over the battles) while developing routines whose style and substance influenced fellow comic talents, including Groucho Marx, Stan Freberg, Henry Morgan and Johnny Carson; his avowed fans also included President Franklin D. Roosevelt, humorist James Thurber, and novelists William Faulkner, John Steinbeck and Herman Wouk (who began his career writing for Allen).

Allen was honored with stars on the Hollywood Walk of Fame for contributions to television and radio.

Childhood

John Florence Sullivan was born in Cambridge, Massachusetts, to Irish Catholic parents. Allen barely knew his mother, Cecilia Herlihy Sullivan, who died of pneumonia when he was not quite three years old. Along with his father, James Henry Sullivan, and his infant brother Robert, Allen was taken in by one of his mother's sisters, "my aunt Lizzie", around whom he focused the first chapter of his second memoir, Much Ado About Me. His father was so shattered by his mother's death that, according to Allen, he drank more heavily. His aunt suffered as well; her husband Michael was partially paralyzed by lead poisoning shortly after they married, leaving him mostly unable to work, something Allen remembered as causing contention among Lizzie's sisters. Eventually, Allen's father remarried and offered his sons the choice between coming with him and his new wife or staying with Aunt Lizzie. Allen's younger brother chose to go with their father, but Allen decided to stay with his aunt. "I never regretted it", he wrote.

Vaudeville

Allen took piano lessons as a boy, his father having brought an Emerson upright along when they moved in with his aunt. He learned exactly two songs – "Hiawatha" and "Pitter, Patter, Little Raindrops" – and would be asked to play "half or all my repertoire" when visitors came to the house. He also worked at the Boston Public Library, where he discovered a book about the origin and development of comedy. Enduring various upheavals at home (other aunts came and went, prompting several moves), Allen also took up juggling while learning as much as possible about comedy.

Some library co-workers planned to put on a show and asked him to do a bit of juggling and some of his comedy. When a girl in the crowd told him, "You're crazy to keep working here at the library; you ought to go on stage," Allen decided his career path was set.

Fred Allen
Fred Allen with dummy, circa 1916.

In 1914, at the age of 20, Allen took a job with a local piano company, in addition to his library work. He appeared at a number of amateur night competitions, soon taking the stage name Fred St. James and booking with the local vaudeville circuit at $30 a week, enough at that time to allow him to quit his jobs with the library and the piano company. Eventually he became "Freddy James," often billing himself as the world's worst juggler. Allen refined the mix of his deliberately clumsy juggling and the standard jokes and one-liners, directing much of the humor at his own poor juggling abilities. During a ten-year world tour, his vaudeville act evolved more toward monologic comedy and less juggling. In 1917, returning to the New York circuit, his stage name was changed to Fred Allen so that he would not be offered the same low salary that theater owners had been accustomed to paying him in his early career. His new surname came from Edgar Allen, a booker for the Fox theaters.

In 1922, Allen commissioned comic-strip artist Martin Branner to cover a theater curtain with an elaborate mural painting depicting a cemetery with a punchline on each gravestone. This was the "Old Joke Cemetery", where overworked gags go to die. In Allen's act, the audiences would see the curtain (and have several minutes to read its 46 punchlines) before Allen made his entrance. Audiences typically would be laughing at the curtain before Allen even appeared. Robert Taylor's biography of Allen includes an impressive full-length photo of Branner's curtain painting, and many of the punchlines are clearly legible in the photo.

Allen used a variety of gimmicks in his changing act, from a ventriloquist dummy to juggling to singing, but the focus was always on his comedy, which was heavy on wordplay. One recurring bit was to read a purported "letter from home" with material such as the following:

"The man next door has bought pigs; we got wind of it this morning. Your father had a terrible fight with him about it, and the man hit your father with a rock in the left ear. It didn't bother your father; he is stone deaf in that ear. The policeman who took him away said that he would get his hearing in the morning. The other man, the one who owns the pigs, was arrested for fragrancy... There is no other news except that our oil stove exploded yesterday and blew your father and me out into the backyard. It is the first time we have been out together for twenty years."

Allen's wit was at times not intended for the vaudeville audience but rather for other professionals in show business. After one of his appearances failed one day, Allen made the best of it by circulating an obituary of his act on black-bordered funeral stationery. He also mailed vials of his supposed flop sweat to newspapers as part of his comic self-promotion.

In 1921 Fred Allen and Nora Bayes toured with the company of Lew Fields. Their musical director was a nineteen-year-old Richard Rodgers. Many years later, when he and Oscar Hammerstein II appeared as mystery guests on What's My Line?, Rodgers recalled Allen's act, sitting on the edge of the stage, his legs dangling down, playing a banjo while telling jokes.

Broadway

Allen gave vaudeville itself a timeline of 1875–1925 in Much Ado About Me, but he actually left vaudeville a few years earlier, moving to work in such Shubert Brothers stage productions as The Passing Show in 1922. The show played well in its runup to Broadway but lasted only ten weeks at the Winter Garden Theatre. Allen did, however, take something far more lasting from the show: one of the show's chorus girls, Portland Hoffa, who became his wife in 1927 and remained with him until his death.

He also took good notices for his comic work in several of the productions, particularly Vogues and Greenwich Village Follies, and continued to develop his comic writing, even writing a column for Variety called "Near Fun." A salary dispute ended the column; Allen wanted only $60 a week to give up his theater work to become a full-time columnist, but his editor tried a sleight-of-hand based on the paper's ad rates to deny him. He spent his summer in Boston, honed his comic and writing skills even further, worked in a respectfully received duo that billed themselves as Fink and Smith, and played a few of the dying vaudeville houses.

Allen returned to New York to the pleasant surprise that Portland Hoffa was taking instruction to convert to Roman Catholicism. After the couple married, Allen began writing material for them to use together ("With a vaudeville act, Portland and I could be together, even if we couldn't find any work"), and the couple divided their time between the show business circuit, Allen's New England family home and Old Orchard Beach, Maine, in summers.

Radio

Fred Allen's first taste of radio came while he and Portland Hoffa waited for a promised slot in a new Arthur Hammerstein musical. In the interim, they appeared on a Chicago station's program, WLS Showboat, into which Allen recalled, "Portland and I were presented... to inject a little class into it." Their success in these appearances helped their theater reception; live audiences in the Midwest liked to see their radio favorites in person, even if Allen and Hoffa would be replaced by Bob Hope when the radio show moved to New York several months afterward.

Fred Allen-Man playing the tuba.
Allen playing the tuba, date unknown.

The couple eventually got their Hammerstein show, Polly, which opened in Delaware and made the usual tour before hitting Broadway. Also in that cast was a young Englishman named Archie Leach, who received as many good notices for his romantic appeal as Allen got for his comic work. Hammerstein retooled the show before bringing it to New York, replacing everyone but two women and Allen. Leach decided to buy an old car and drive to Hollywood. "What Archie Leach didn't tell me," Allen remembered, "was that he was going to change his name to Cary Grant."

Polly never succeeded in spite of several retoolings, but Allen did go on to successful shows like The Little Show (1929–30) and Three's a Crowd (1930–31), which eventually led to his full-time entry to radio in 1932.

Town Hall Tonight

Allen first hosted The Linit Bath Club Revue on CBS, moving the show to NBC and becoming The Salad Bowl Revue (in a nod to new sponsor Hellmann's Mayonnaise, which was marketed by the parent company of Linit) later in the year. The show became The Sal Hepatica Revue (1933–34), The Hour of Smiles (1934–35), and finally Town Hall Tonight (1935–39). In 1939–40, however, sponsor Bristol-Myers, which advertised Ipana toothpaste as well as Sal Hepatica during the program, altered the title to The Fred Allen Show, over his objections. Allen's perfectionism (odd to some, considering his deft ad-libs) caused him to leap from sponsor to sponsor until Town Hall Tonight allowed him to set his chosen small-town milieu and establish himself as a bona fide radio star.

Fred Allen clown 1940
Publicity photo for the premiere of Texaco Star Theater, 1940.

The hour-long show featured segments that would influence radio and, much later, television; news satires such as Rowan and Martin's Laugh-In's "Laugh-In Looks at the News" and Saturday Night Live's "Weekend Update" were influenced by Town Hall Tonight's "The News Reel", later renamed "Town Hall News" (and in 1939–40, as a sop to his sponsor, "Ipana News"). The Tonight Show Starring Johnny Carson's "Mighty Carson Art Players" routines referenced Allen's Mighty Allen Art Players, in name and sometimes in routines. Allen and company also satirized popular musical comedies and films of the day, including and especially Oklahoma!. Allen also did semi-satirical interpretations of well-known lives—including his own.

The show that became Town Hall Tonight was the longest-running hour-long comedy-based show in classic radio history. In 1940, Allen moved back to CBS Radio with a new sponsor and show name, Texaco Star Theater, airing every Wednesday at 9:00 pm ET on CBS, then Sundays at 9:00 pm in the fall of 1941. By 1942, he shortened the show to half an hour, at 9:30 pm ET—under network and sponsor edict, not his own. He also chafed under being forced to give up a Town Hall Tonight signature, using barely known and amateur guests effectively, in favor of booking more recognizable guests, though he liked many of those. Guests included singers from Kingston, New York, the original woman behind the "Aunt Jemima" on pancake boxes, and more guests up the road—from Saugerties, like the singer, Donald Gardner.

Back to NBC

He took over a year off due to hypertension and returned in 1945 with The Fred Allen Show on NBC, Sunday nights at 8:30 p.m. EST. Standard Brands' Blue Bonnet Margarine & Tenderleaf Tea, and later, Ford Motor Company, were the sponsors for the rest of the show's life. (Texaco revived Texaco Star Theater in 1948 on radio, and more successfully on television, making an American icon out of star Milton Berle).

Allen again made a few changes, including the singing DeMarco Sisters, to whom he'd been tipped by arranger-composer Gordon Jenkins. "We did four years with Mr. Allen and got one thousand dollars a week," Gloria DeMarco remembered. "Sunday night was the best night on radio." Sunday night with Fred Allen seemed incomplete on any night listeners didn't hear the DeMarco Sisters, whose breezy, harmonious style became as familiar as their cheerfully sung "Mr. Al-len, Mr. Alll-llennnn" in the show's opening theme. During the theme's brief pause, Allen would say something like, "It isn't the mayor of Anaheim, Azusa and Cucamonga, kiddies." That device became a signature for three of the four years.

Allen's Alley

The other change, born in the Texaco days and evolving from his earlier news spoofs, proved his most enduring, premiering December 6, 1942. The inspiration for the mythical Main Street of "Allen's Alley" came from the small-town heartland folks who were often profiled in the newspaper columns written by O. O. McIntyre (1884–1938), one of the most popular columnists of the 1930s with some seven million readers.

"Allen's Alley" followed a brief Allen monologue and comic segment with Portland Hoffa ("Misssss-ter Allll-llennnn!"), usually involving gags about her family which she instigated. Then a brief music interlude would symbolize the two making their way to the fictitious Alley.

Allensalleyset
The Allen's Alley cast (l to r): Fred Allen, Kenny Delmar, Minerva Pious, Peter Donald, Parker Fennelly.

The segment was always launched by a quick exchange that began with Hoffa asking Allen what he would ask the Alley denizens that week. After she implored him, "Shall we go?" Allen would reply with cracks like, "As the two drumsticks said when they spotted the tympani, let's beat it!'"; or "As one strapless gown said to the other strapless gown, 'What's holding us up?'"

A small host of stereotypical characters greeted Allen and Hoffa down the Alley, discussing Allen's question of the week, usually drawing on news items or popular happenings around town, whether gas rationing, traffic congestion, the Pulitzer Prizes, postwar holiday travel, or the annual Ringling Brothers and Barnum & Bailey Circus visit.

1948-Allens Alley Ford ad
The show was popular enough for Ford Motor Company to feature it in a Life magazine ad in April 1948.

Allen employed a writing staff but they served as his sounding boards and early draft consultants as much as actual writers; it was Allen who had the final edit and rewrite of each week's script, working as long as twelve hours a day in his own right on ideas or sketches. His ad-libbing ability caused many a show to fade away behind the ending network identification, because Allen often ate up air time. It was not as unusual for him as for others to sign off with "We're a little late, so good night, folks." Allen's habit of signing off late affected fellow former vaudevillian Phil Baker, whose quiz show Take It or Leave It immediately followed the Allen show. Baker hatched a comic plan to remedy the situation. He kept track of how much time he was losing to Allen over a period of a few months, and when the total reached 15 minutes, Baker barged into the studio 15 minutes earlier than scheduled—while Allen was on the air—and took over the show, welcoming the audience to Take It or Leave It. Allen, aghast but amused, surrendered the microphone to Baker. Allen's parting shot was, "I'll write a letter to Senator Claghorn about this!"

Allen also "died" more eloquently than other radio comics, particularly in the later years. When a joke was greeted with an awkward silence, Allen would comment on the lack of response, with his ad-libbed "explanation" almost always funnier than the original joke, a technique later adopted successfully by Johnny Carson.

Closing the Alley

The Fred Allen Show was radio's top-rated show of the 1946–47 season. Allen was able to negotiate a lucrative new contract as a result not only of the show's success, but thanks in large measure to NBC's anxiety to keep more of its stars from joining Jack Benny in a wholesale defection to CBS as well as to retain their services for their rapidly expanding television programming. The CBS talent raids broke up NBC's hit Sunday night, and Benny also convinced George Burns and Gracie Allen and Bing Crosby to join his move.

But a year later, he was knocked off his perch, not by a talent raid but by a show on a third rival network, ABC (the former NBC Blue network). The quiz show Stop the Music, hosted by Bert Parks (debuted 1948), required listeners to participate live by telephone. The show became a big enough hit to break into Allen's grip on that Sunday night time slot. At first, Allen fought fire with his own kind of fire: he offered $5,000 to any listener getting a call from Stop the Music or any similar game show while listening to The Fred Allen Show. He never had to pay up, nor was he shy about lampooning the game show phenomenon (especially a riotous parody of another quiz show Parks hosted, lancing Break the Bank in a routine called "Break the Contestant" in which players didn't receive a thing but were compelled to give up possessions when they blew a question).

Unfortunately, Allen fell to number 38 in the radio ratings, his fall compounded by the rise of television in many major cities. By this time, he had changed the show again somewhat, changing the famed "Allen's Alley" skits to take place on "Main Street," and rotating a new character or two in and out of the lineup. He stepped down from radio again in 1949, at the end of his show's regular season, as much under his doctor's orders as because of his slipping ratings. He decided to take a year off, but it did more for his health (he suffered from hypertension) than his career; after the June 26, 1949 show, on which Henry Morgan and Jack Benny guested, Fred Allen never hosted another radio show full-time again.

Feud

Good friends in real life, Fred Allen and Jack Benny inadvertently hatched a running gag in 1937 when a child prodigy, violinist Stuart Canin, gave a very credible performance on the Allen show, inspiring an Allen wisecrack about "a certain alleged violinist" who should hide in shame over his poor playing. Allen often mentioned his show-business friends on the air ("Mr. Jacob Haley of Newton Highlands, Massachusetts" was Allen's way of saying hello to his pal Jack Haley), and on the Canin broadcast Allen knew Benny would be listening. Benny, according to Allen biographer Taylor, burst out laughing, then responded in kind on his own program. The rivalry gag went on for a decade and convinced some fans that the two comedians really were blood enemies.

The Allen-Benny feud was the longest-playing, best-remembered dialogic running gag in classic radio history. The gag even pushed toward a boxing match between the two comedians and the promised event was a sellout, though the match never occurred. The pair even appeared together in films, including Love Thy Neighbor (1940) and It's in the Bag! (1945), Allen's only starring vehicle, also featuring William Bendix, Robert Benchley, and Jerry Colonna. He also starred with Oscar Levant in 20th Century-Fox's anthology film O. Henry's Full House, in The Ransom of Red Chief.

See also

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