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Coordinates: 32°45′N 117°10′W / 32.75°N 117.167°W / 32.75; -117.167

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Hillcrest, San Diego
Hillcrest
The Hillcrest Sign at 5th and University Avenues
The Hillcrest Sign at 5th and University Avenues
Country  United States of America
State  California
County Flag of San Diego County, California.png San Diego
City Flag of San Diego, California.svg San Diego
ZIP Code
92103

Hillcrest is a small and affluent neighborhood in San Diego, California northwest of Balboa Park and south of Mission Valley.

Hillcrest is known for its "tolerance and acceptance," its gender diversity, and numerous locally owned businesses, including restaurants, cafés, bars, clubs, trendy thrift-stores, and other independent specialty stores. Hillcrest has a high population density compared to many other neighborhoods in San Diego, and it has a large and active lesbian, gay, bisexual and transgender (LGBT) community.

Geography

Hillcrest is an older neighborhood which has gone through gentrification. Many streets are lined with trees. There are Craftsman homes and Mid-Century modern apartment buildings.

The neighborhood is bound by Mission Hills to the northwest, Bankers Hill and Balboa Park to the south, University Heights to the north, and North Park to the east. A large ridge overlooking San Diego Bay borders the neighborhood to the west.

Hillcrest is part of the Uptown community planning area, which consists of the neighborhoods of Mission Hills, Hillcrest, Bankers Hill, Park West, and University Heights.

History

Initially, Hillcrest was a chaparral-covered mesa. Kumeyaay Indians inhabited numerous villages scattered throughout the San Diego region. Spanish colonization brought the first of twenty-nine California missions with the founding of the nearby San Diego Mission. Presidio Park in Mission Hills and Old Town just down the hill are a part of San Diego history.

In 1870, Mary Kearney obtained a deed from the city for the land that eventually became Hillcrest. In 1871 Arnold and D. Choate, two real estate developers, obtained that property. George Hill, a wealthy railroad tycoon, then purchased the land. Real estate development began in 1910 and the area was built out by 1920. During the 1920s and 1930s Hillcrest was considered a suburban shopping area for downtown San Diego.

In the 1910s, Hillcrest became one of the many San Diego neighborhoods connected by the Class 1 streetcars and an extensive San Diego public transit system that was spurred by the Panama-California Exposition of 1915 and built by John D. Spreckels. These streetcars became a fixture of this neighborhood until their retirement in 1939.

In 1940 the "HILLCREST" lighted sign at the intersection of University and Fifth Avenue was first erected, donated by the Hillcrest Women's Association, a group of local female shopkeepers. After falling into disrepair, it was taken down and rebuilt in 1984.

After World War II, Hillcrest was left with an aging infrastructure and population.

During the 1970s gays and lesbians began to establish residences, businesses, and organizations in Hillcrest.

HillcrestPrideFlagOct2012
The Hillcrest Pride flag, erected in 2012. It is located in the median on Normal Street where it intersects with University Avenue

1974: Protesting the city’s refusal of a parade permit, 200 gays and lesbians marched through the streets of downtown for the first time.

1975: The first city-permitted gay pride parade was held.

1980: The Center for Social Services, founded in Golden Hill in 1973—now called the Lesbian, Gay, Bisexual, and Transgender Community Center, and generally known as "the Center"—moved to Hillcrest.

1984: The Hillcrest Business Association, a business improvement district, was formed.

1985: The Hillcrest Business Association hosted the first CityFest.

1994: A new Vermont Street pedestrian bridge was completed. The span, featuring public art, cost $1.2 million.

2001: Mercy Gardens—formerly the Sisters of Mercy Convent, which housed nuns from 1926-1990—was remodeled for use by the HIV-positive community.

On August 2, 2007, a 100th birthday cake was served to the public, marking Hillcrest’s first one hundred years; there were Hillcrest Centennial events throughout the year.

2007: The Hillcrest Town Council was formed to give residents a voice.

2012: The city approved plans for a large, privately funded rainbow flag at the corner of University Avenue and Normal Street. The city also approved a change in a street name from Blaine Avenue to Harvey Milk Street.

Transportation

Hillcrest is a very walkable neighborhood with cafés, restaurants, and shops near the main residential pockets.

Hillcrest is served by State Route 163 at the University Avenue, Washington Street and Robinson Avenue exits. University Avenue and Washington Street are the major east-west thoroughfares in Hillcrest; Fourth, Fifth and Sixth Avenues connect Hillcrest to Downtown San Diego through Park West and Bankers Hill. There is bus service connecting to Downtown as well as to the Mission Valley trolley stops.

Parking

Parking is a major concern in the Hillcrest area. The parking shortage is so acute that the opening of a new 36-space parking lot in June 2010 was front-page news. In an attempt to deal with the parking shortage in Hillcrest, as well as Mission Hills, Bankers Hill, and other uptown areas, the city council in 1997 created a community parking district. It was initially managed by a local nonprofit organization called the Uptown Partnership, which received a portion of the income from area parking meters, amounting to about $700,000 per year. The money was supposed to be used to improve parking availability, traffic circulation, transit effectiveness, and pedestrian mobility. After 12 years and $2.5 million, the Partnership had created only 50 new parking spaces, leading to criticism from a county Grand Jury and calls from the community to abolish it. The Uptown Partnership withdrew from managing the parking district in 2010.

After several years of inactivity, during which revenue was collected but not spent, the Uptown Community Parking District was revived in 2012 with a new board of directors and a new operations manager. In 2013 the parking district introduced a free trolley that runs along main streets on Thursday, Friday and Saturday evenings. There is also a website, AccessHillcrest, which helps people find parking spaces, share rides, or bicycle.

Hillcrest has been traditionally governed by the 1988 zoning plan, restricting high rise buildings within its boundaries. Recently the city planners have revisited this issue, and is moving forward to allow more high density buildings but also have restrictions that parking must be increased and also emphasize first level retail to any residential building. Although this will add to the density of the neighborhood, additional parking would be helpful if made available to the public.

Culture

Hillcrest "CityFest" is an annual street festival which features food, live entertainment, a beer garden and street vendors.

Other regular events in Hillcrest include a weekly farmers market on the grounds of the local Department of Motor Vehicles, a Book Fair and Mardi Gras.

Pride Festival

San Diego Pride is an annual celebration each July for the lesbian, gay, bisexual and transgender (LGBT) community. It features the Pride Parade on a Saturday morning, preceded by the Hillcrest Block Party on Friday night and followed by a two-day festival in Balboa Park. It is sponsored by San Diego LGBT Pride and is considered to be the largest civic event in the city of San Diego. The large rainbow flag approved in May 2012 was erected in time for the 2012 Pride Festival.

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