Hollister Co. facts for kids
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| Division | |
| Industry | Retail |
| Founded | July 27, 2000 |
| Headquarters |
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U.S.
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Number of locations
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541 |
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Area served
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Worldwide |
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Key people
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Fran Horowitz (CEO) of Abercrombie & Fitch) |
| Products |
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| Parent | Abercrombie & Fitch |
Hollister Co., often called Hollister or HCo., is a popular clothing brand. It is owned by Abercrombie & Fitch. Hollister sells clothes, accessories, and perfumes. You can buy their items in stores and also online. Even though Hollister says it started in 1922 in Hollister, California, it was actually founded in 2000 in Ohio by Abercrombie & Fitch.
Contents
History of Hollister Co.
How Hollister Started
The very first Hollister store opened on July 27, 2000. It was located at the Easton Town Center in Columbus, Ohio. After that, four more test stores opened in other cities. These included Overland Park, Kansas, Buford, Georgia, Canoga Park, California, and Paramus, New Jersey.
Even though Hollister Co. began in 2000, its owner, Abercrombie & Fitch, created a made-up story about its history. This story said that a person named John Hollister, Sr. started the company in California in 1922. However, the company was truly founded in Ohio in 2000. A spokesperson for Abercrombie & Fitch said that Hollister is "more about the lifestyle and inspiration." It is not just about actual surfing.
Growing Around the World
Abercrombie & Fitch Co. started to expand Hollister into Canada in early 2006. They opened stores in Toronto, Ontario.
Starting in the summer of 2007, Hollister stores across the United States got big video screens. These screens showed live videos from Surf City Huntington Beach, California. Hollister pays the city of Huntington Beach for the cameras on the Huntington Beach Pier.
By October 2007, some Hollister stores began to promote another brand called Gilly Hicks. They advertised Gilly Hicks with body care products like sprays and lotions.
On October 25, 2008, Hollister Co. opened its first store outside of North America. This store was in Brent Cross, London, in the United Kingdom. Soon after, more stores opened in the UK. Hollister Co. also opened stores in countries like Italy, Germany, China, Japan, and Spain. In 2011, the first Hollister store in Dublin, Ireland opened.
In May 2009, a big marketing campaign started for the first "Epic Hollister Store." This campaign advertised the store as a special place. A website was launched with pictures, wallpapers, and a video about the store's design. There was even a countdown timer until the store opened. The first big Hollister store opened on July 16, 2009.
Hollister Stores
Hollister Co. stores were first designed to look like old beach shacks. They had shuttered windows and walls with light and dark brown patterns. A teal boardwalk with steps led to the entrance. The inside of the store was mostly hidden from the outside.
Later, Abercrombie & Fitch decided to change the design of Hollister stores. The new design includes front windows and removes the beach shack entrance. These newer stores are smaller but have more space for clothes. Some older stores have been updated with this new look.
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Over time, Hollister stores became less dark and loud. They started turning on the ceiling lights during opening hours. They also lowered the music volume. This made the shopping experience more friendly for customers.
Flagship Store in SoHo
The company opened its first very large store, called a flagship store, on July 16, 2009. This store was in SoHo, New York, on Broadway. It had four floors and a huge shopping area of 40,000 square feet. A company representative said the "EPIC store is what Hollister is all about—big waves, surf, sun, and hanging out on the pier." This store aimed to bring the laid-back California lifestyle to New York. The Hollister flagship store in SoHo later closed.
Images for kids
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A Hollister tee shirt
See also
In Spanish: Hollister Co. para niños
