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Maine Mendoza
Maine Mendoza - Eat Bulaga! (2019) 02.jpg
Mendoza in 2019
Born
Nicomaine Dei Capili Mendoza

(1995-03-03) March 3, 1995 (age 30)
Other names Menggay
Education
  • St. Paul School of Sta. Maria
  • St. Paul College of Bocaue
Alma mater De La Salle–College of Saint Benilde
Occupation
  • Actress
  • comedian
  • TV host
  • recording artist
Years active 2015–present
Known for Yaya Dub on the "Kalyeserye" segment on Eat Bulaga!
Spouse(s)
(m. 2023)
Relatives Art Atayde (father-in-law)
Sylvia Sanchez (mother-in-law)
Ria Atayde (sister-in-law)
Zanjoe Marudo (brother-in-law)
Billy Crawford (cousin-in-law)
Coleen Garcia (cousin-in-law)
Japoy Lizardo (cousin-in-law)
Coco Martin (distant relative)

Nicomaine Dei Capili Mendoza-Atayde (born March 3, 1995) is a Filipina actress and television host. She is also a talented comedian and recording artist. Many people know her for her super popular viral Dubsmash videos. She also became famous for her role as Yaya Dub in the TV show Eat Bulaga!.

Her journey to fame was quite special. It happened when she was unexpectedly paired with Alden Richards on Eat Bulaga! in 2015. Their team-up was called AlDub, a mix of their names. Beyond Eat Bulaga!, Maine has starred in movies like My Bebe Love: #KiligPaMore. She even won an award for Best Supporting Actress for this film. She also wrote and sang the theme song for her movie Imagine You & Me. Maine loves to write and even released her own book called Yup, I Am That Girl.

Early life

Maine Mendoza was born Nicomaine Dei Capili Mendoza on March 3, 1995. Her hometown is Santa Maria, Bulacan, Philippines. Her parents are Mary Ann and Teodoro Mendoza. Mary Ann is an accountant who owns gas stations. Teodoro is an engineer who works on road construction. Maine has two brothers and two sisters. All of her siblings' names also start with "Nico."

She finished high school at St. Paul College of Bocaue in Bulacan. Later, she earned a college degree in culinary arts. This was from De La Salle-College of St. Benilde. She even had an internship in New York, USA.

Personal life

Maine Mendoza and Arjo Atayde got married on July 28, 2023. Their wedding was a private ceremony in Baguio City. Only their families and closest friends attended.

Career

Acting career

In early 2015, Maine Mendoza shared a Dubsmash video on Facebook. In it, she pretended to be Kris Aquino. The video quickly became super popular, getting a million views overnight! This made her known as the "Queen of Dubsmash" in the Philippines.

Soon after, she joined Eat Bulaga! as Yaya Dub. She was the personal assistant of Lola Nidora. On July 16, 2015, her character was paired with Alden Richards. This happened without a script in a part of the show called "Kalyeserye." Their pairing became very famous as AlDub. This helped Eat Bulaga! get even higher TV ratings.

In November 2015, Maine joined the TV show Princess in the Palace. She played Chef Elize. She also appeared as a guest in other TV shows. These included Vampire Ang Daddy Ko and Sunday PinaSaya.

Maine and Alden starred in the 2015 film My Bebe Love #KiligPaMore. They acted alongside famous stars Vic Sotto and Ai-Ai de las Alas. Maine played Anna Carillo, a strong-willed character. She won the Best Supporting Actress award for her role in this movie.

In March 2016, Maine acted in special drama episodes of Eat Bulaga!. She played Divina/Yaya Dub in one and Dani in another. She won an award for her role as Dani. Maine and Alden also starred as lead actors in the film Imagine You & Me. Parts of this movie were filmed in Como, Italy.

In 2017, Maine and Alden had their first prime time TV series. It was called Destined to be Yours. Maine played Sinag Obispo, a radio DJ. She also appeared in Daig Kayo ng Lola Ko playing different guest roles.

Modeling and endorsements

Maine Mendoza and Alden Richards have appeared in many advertisements. Maine has also done many ads by herself. She has been on the cover of magazines like Meg and Preview. The cast of "Kalyeserye" was also featured in YES! magazine. Maine and Alden appeared on the covers of Reader's Digest Asia and PeopleAsia. They even received the People of the Year award from PeopleAsia in 2016.

Maine is very good at promoting products. She won an award for being the Most Valuable Female Advertising Endorser in 2016. In 2016, Maine appeared as Elsa from the Disney movie Frozen in the Disney Channel Asia calendar.

In July 2016, Maine and Alden were on the cover of YES! magazine for the third time. They were named among the Most Beautiful Stars of 2016. Mega Magazine also named Maine as one of the Philippines' "25 iconic women."

By June 2017, Maine Mendoza became the top celebrity endorser in the Philippines. She had over 30 product endorsements in 2016. This was because of her huge popularity and her wholesome image.

Writing career

Maine Mendoza has had a personal blog called Pessimistic Optimist Bella since 2012. In October 2017, she published her first book, Yup, I Am That Girl. It was launched on October 26, 2017. The book is an unfiltered version of her personal blog. It sold out in just four hours after a bookstore announced it was available!

Music career

Maine Mendoza wrote and sang "Imagine You and Me." This was the theme song for her 2016 movie of the same name. Vic Sotto created the music for the song. A duet version of the song was also released for the film.

In June 2018, Maine signed a music deal with Universal Records. She worked on her first album with Ito Rapadas, the lead singer of Neocolours.

Other ventures

Maine Mendoza was part of the Eat Bulaga! Tamang Panahon benefit concert. This event happened on October 24, 2015, at the Philippine Arena. It raised PHP 14 million for the AlDub Library Project. This project helps build libraries.

In April 2018, Maine started "Humans of Barangay." This project is like "Humans of New York." Maine wants to inspire people by sharing stories of those she meets in different communities.

Advocacy

Maine Mendoza supports the Lumads in Mindanao. These are people who have faced challenges in their lands. Maine believes in helping them.

She also supports same-sex marriages. She believes that "everyone has the right to love whoever they want."

Entrepreneurship

Maine Mendoza also started her own fast food business. She bought a franchise of the American restaurant chain McDonald's. She is also an endorser for McDonald's. Her restaurant officially opened on August 11, 2017. It is located in her hometown, Barangay Sta. Clara, Santa Maria, Bulacan. Her restaurant is near her family's gasoline station business.

Filmography

Maine Mendoza has been featured in several TV shows. These include Kapuso Mo, Jessica Soho and CelebriTV. She was also interviewed by Rico Hizon for a BBC special report. She even gave lip-syncing tips on Lip Sync Battle Philippines. Maine also appeared in videos for the 2016 Philippine general elections. She explained what to do and not to do during the elections.

In October 2016, it was shared that Maine had a small role in the film Enteng Kabisote 10 and the Abangers.

Television

Maine Mendoza in a barangay at Paco, Manila
Maine Mendoza dresses as Menggaynita Nunal, one of her characters in Eat Bulaga!.
Year Title Role Network Ref.
2015–present Eat Bulaga! Herself / Various roles GMA Network
TV5
CNN Philippines
RPTV
2015 Reel Time Presents: AlDub Forever Herself GMA Network
Vampire ang Daddy Ko Yay
Princess in the Palace Chief Elizabeth Recardo
2015–2019 Sunday PinaSaya Herself
2016 Celebrity Bluff
Bubble Gang
Imagine You and Me: The Journey
24 Oras
Yan Ang Aming Morning!
Real Talk
Magic Christmas Presents: The 2016 GMA Christmas Special
2017 Full House Tonight
Destined to be Yours Sinag Rosales
iJuander Herself
Sarap Diva
The Lola's Beautiful Show
Daig Kayo ng Lola Ko Osang Chismosa
2018 Daig Kayo ng Lola Ko Laura Patola
Daddy's Gurl Visitacion Otogan
2019 Daig Kayo ng Lola ko Carol
2021 POPinoy Herself TV5 / Cignal TV
Maine Goals BuKo

TV movies

Year Title Role Production Company Network
2016 Kaputol ng Buhay: An Eat Bulaga Lenten Special Divina TAPE, inc., GMA Films GMA Network
God Gave Me You: An Eat Bulaga Lenten Special Daniela Tayao
2017 Prensesa: An Eat Bulaga Lenten Special Mayang
Love is... Vivienne Castro
2018 Taray ni Tatay: An Eat Bulaga Lenten Special Mikmik
Pamana Menggaynita Nunal

Films

Year Title Role Ref.
2015 My Bebe Love: #KiligPaMore Anna
2016 Imagine You and Me Graciana Malinao
Enteng Kabisote 10 and the Abangers Nicomaine
2017 Meant to Beh Cameo
2018 Jack Em Popoy: The Puliscredibles PO3 Emily Fernandez
2019 Isa Pa With Feelings Mara Navarro
Mission Unstapabol: The Don Identity Claire

Music videos

List of music videos, showing year released and directors
Title Year Director(s) Ref.
"Parang Kailan Lang"
(with Gracenote)
2020 Mellan Bernardino

Discography

Soundtrack albums

List of soundtrack albums, with selected details
Title Details
Imagine You and Me

Singles

List of singles, showing year released and album name
Title Year Album
"Parang Kailan Lang"
(with Gracenote)
2020 Non-album singles
"Lost with You" 2021 Non-album singles

Soundtrack appearance

List of soundtrack appearance, showing year released and album name
Title Year Album
"Imagine You and Me"
(with Alden Richards)
2016 Imagine You and Me

Chart performance

List of other charted songs, with selected chart positions and album name
Title Year Peak chart positions Album
PH
Hit Chart
Pinoy
"Parang Kailan Lang"
(with Gracenote)
2020 1 1 Non-album single

Accolades

In December 2015, Maine Mendoza received a star at the Eastwood City Walk of Fame. This is a special place in Libis, Quezon City. She also won Favorite Young Actress at the 5th OFW Gawad Parangal. In February 2016, Anak TV gave her a "Child-friendly Artist on Television" award. Maine also won several awards from Nuffnang Philippines Bloggers Awards. She was named Female TV Star of the Year and Female Breakout Star of the Year in 2016.

Maine has also been recognized for her work as a citizen. In August 2017, the Philippine Bureau of Internal Revenue recognized her. She was the top individual regional tax payer in her area. She also received an award from Gawad Lasallianeta in September 2017. In December 2017, Maine received another Anak TV award.

Year Nominee / work Award Result
2015 Maine Mendoza 2015 Gintong Kabataan (Golden Youth) Awards - Gintong Kabataan Award sa Larangan ng Sining at Kultura sa Hiyas (Golden Youth Award in the Field of Arts and Culture of Gems) Won
2015 Maine Mendoza PUSH Awards 2015 - Push Elite Newcomer Won
2015 Maine Mendoza PUSH Awards 2015 - PushPlay Best Newcomer Won
2015 "Kalyeserye" and Eat Bulaga! 29th PMPC Star Awards for Television - Best New Female TV Personality Nominated
2015 Maine Mendoza DepEd and City of Makati - Star Values Award Won
2015 Meg Nov 2015 Issue Starmometer's Covergirl of the Year (2015) Won
2015 My Bebe Love: #KiligPaMore 41st Metro Manila Film Festival - Best Supporting Actress Won
2016 My Bebe Love: #KiligPaMore 32nd PMPC Star Awards for Movies - New Movie Actress of the Year Nominated
2016 Maine Mendoza Nickelodeon Kids' Choice Awards - Favorite Pinoy Personality Won
2016 Maine Mendoza 47th GMMSF Box-Office Entertainment Awards - Breakthrough Female Star of Philippine Movies and TV Won
2016 My Bebe Love: #KiligPaMore 47th GMMSF Box-Office Entertainment Awards - Most Promising Female Star Won
2017 Imagine You and Me 48th GMMSF Box-Office Entertainment Awards - Princess of Philippine Movies Won
2017 "Imagine You and Me" 33rd PMPC Star Awards for Movies - Movie Original Theme Song of the Year (for the lyrics and interpretation). Mendoza won the award together with Vic Sotto (music), Jimmy Antiporda (music arrangement) and Alden Richards (fellow interpreter). Won
2017 Maine Mendoza 7th EdukCircle Awards - Most Influential Female Celebrity Endorser of the Year Won
2017 Eat Bulaga! 31st PMPC Star Awards for Television - Best Female TV Host Nominated
2017 Maine Mendoza 65th FAMAS Awards - German Moreno Youth Achievement Award (special award) Won
2019 Jack Em Popoy: The Puliscredibles 50th GMMSF Box-Office Entertainment Awards - Box Office Queen Won
2019 Daddy's Gurl 33rd PMPC Star Awards for Television - Best Comedy Actress Won
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