Mutual Broadcasting System facts for kids
Type | Cooperative radio network (1934–52); corporate-controlled radio network (1952–99) |
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Country | United States (and Windsor Ontario, Canada) |
Founded | September 29, 1934 (organized); October 29, 1934 (incorporated) |
Dissolved | April 17, 1999 |
Former names | Quality Network |
Affiliates | 4 founders (1934); 104 (1938); 384 (1945); 543 (1950); 443 (1960); 950 (1979); 810 (1985) |
The Mutual Broadcasting System was an American radio network. It broadcast radio shows from 1934 to 1999. It was also called Mutual Broadcasting Company; Mutual; or the Mutual Broadcasting System, Inc.
Mutual broadcast radio shows, such as The Lone Ranger, The Adventures of Superman, and The Shadow. It broadcast baseball games, including the All-Star Game and World Series, and football games for the University of Notre Dame. From 1978 to 1994, it broadcast the Larry King Show.
Images for kids
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Lum and Abner, the latter of whom is seen in this advertisement reaching for a can of Horlick's. The malted milk maker sponsored the show during its entire run on Mutual. It left Mutual for NBC Blue after August 1935.
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Orson Welles as The Shadow. A predecessor in the role delivered the show's intro, with its famous catchphrase, "Who knows what evil lurks in the hearts of men? The Shadow knows ...." According to historian Frank Brady, Welles's "voice as the 'invisible' Shadow was perfect." The intro, however, also called for a sinister chuckle; Welles's effort "seemed more an adolescent giggle than a terrifying threat."
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Mutual featured a variety of political voices, but none for so long as that of conservative commentator Fulton Lewis Jr. Many later pundits "copied his style—mocking, ridiculing, full of denials, full of sweeping generalizations, and full of inside-dopesterism." WKIC was Mutual's affiliate in Hazard, Kentucky.
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President Franklin D. Roosevelt at his home in Hyde Park, New York, December 24, 1943, delivering one of his nationwide radio 'Fireside chats' on the Tehran Conference and Cairo Conference
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On the radio in the morning, on TV in the afternoon—audiences couldn't get enough of Queen for a Day. At the end of each episode, host Jack Bailey would proclaim, "We wish we could make every lady in America a queen for every single day!"
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Perry Como for Chesterfield, Mondays, Wednesdays, and Fridays ...
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... Eddie Fisher for Coca-Cola, Tuesdays and Thursdays. That's how Mutual made music in 1954.
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Advertisement for the Mutual Black Network, featuring Dr. Martin Luther King Jr. and poet Nikki Giovanni
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Ad for Dick Clark's National Music Survey, among the last entertainment shows to originate on Mutual
See also
In Spanish: Mutual Broadcasting System para niños