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Toaster Strudel facts for kids

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Toaster Strudel
Type Toaster pastry
Owner General Mills
Country United States
Introduced 1985
Related brands Toaster Scrambles
Previous owners Pillsbury Company
Registered as a trademark in July 28, 1992
Tagline "Something better just popped up" and "Get Zem Göing"

Toaster Strudel is a brand of toaster pastry convenience food currently owned by General Mills, prepared simply and quickly by heating them in a toaster and then spreading the included icing packet on top. The brand is historically notable for being stored frozen, due to innovations in 1980s food manufacturing processes.


The Toaster Strudel is marketed under the Pillsbury brand, formerly of the Pillsbury Company. The product has found considerable success since being deployed in 1985 as competition with Kellogg's Pop-Tarts brand of non-frozen toaster pastries. In 1994, the company launched the advertising slogan "Something better just popped up". As of August 2013, the company increased the foreign branding, launching a brand ambassador character named Hans Strudel, and the new slogan of "Get Zem Göing". In 2001, General Mills acquired the Toaster Strudel product line with its purchase of Pillsbury.

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