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Baidu, Inc.
Type Public
Foundation date January 1, 2000; 21 years ago (2000-01-01)
Headquarters Beijing, China
Area served Worldwide
Founder(s) Robin Li
Eric Xu
Key people Robin Li (co-founder & CEO)
Industry Internet
Services Search engine
Revenue CN¥102.3 billion (2018)
Operating income
Decrease CN¥15.530 billion (2018)
Net income
Increase CN¥27.573 billion (2018)
Total assets
Increase CN¥297.566 billion (2018)
Total equity
Increase CN¥175.036 billion (2018)
Employees 45,887 (2018)
Alexa rank 3 (Global, 19 August 2020)
Chinese 百度

Baidu, Inc. (Chinese: ; pinyin: Bǎidù, meaning "a hundred times") is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence (AI), headquartered in Beijing's Haidian District. It is one of the largest AI and Internet companies in the world.

The Baidu search engine is currently the third largest website in the Alexa Internet rankings. Baidu has origins in RankDex, an earlier search engine developed by Robin Li in 1996, before he founded Baidu in 2000.

Baidu offers various services, including a Chinese search engine, as well as a mapping service called Baidu Maps. Baidu offers about 57 search and community services, such as Baidu Baike (an online encyclopedia), Baidu Wangpan (a cloud storage service), and Baidu Tieba (a keyword-based discussion forum).

Baidu GBU's product portfolio includes keyboard apps Simeji and Facemoji Keyboard, content recommendation platform popIn, augmented reality network OmniAR, Japanese smart projector popIn Aladdin, and ad platform MediaGo, which is focused on Chinese advertisers looking to reach overseas users. In 2017, Baidu GBU entered into a partnership with Snap Inc. to act as the company's official ad reseller for Snapchat in Greater China, South Korea, Japan and Singapore. The partnership was extended in 2019.

In 2018, Baidu divested the "Global DU business" portion of its overseas business, which developed a series of utility apps including ES File Explorer, DU Caller, Mobojoy, Photo Wonder and DU Recorder, etc. This business now operates independently of Baidu under the name DO Global.

Baidu has the second largest search engine in the world, and held a 76.05% market share in China's search engine market. In December 2007, Baidu became the first Chinese company to be included in the NASDAQ-100 index. As of May 2018, Baidu's market cap rose to US$99 billion. In October 2018, Baidu became the first Chinese firm to join the United States-based computer ethics consortium Partnership on AI.

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