China Resources Vanguard facts for kids
Logo on refurbished Mainland stores
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Logo on Hong Kong stores. An identical design, with the name in Simplified Chinese, was formerly used on Mainland stores
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| State-owned enterprise | |
| Industry | Supermarket |
| Founded | 14 February 1984 |
| Headquarters | Shenzhen, Guangdong, China |
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Area served
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China |
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Key people
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| Products | Food, beverages, and daily necessities |
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Number of employees
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14500 (Hong Kong accounts for 1000) |
| Parent | China Resources Holdings |
China Resources Vanguard, also known as Vanguard, is a large company that runs many supermarkets. It is part of a bigger company called China Resources. Vanguard is one of the biggest supermarket chains in Hong Kong.
As of December 31, 2014, Vanguard had 4,866 stores. These stores are located in Hong Kong and several parts of mainland China. You can find them in places like Guangdong, Zhejiang, Jiangsu, Shanghai, Tianjin, and Beijing.
In 2013, Vanguard teamed up with the British supermarket company Tesco. They created a joint company to run different types of stores together. These stores include large hypermarkets, regular supermarkets, and smaller convenience stores.
Company History
Vanguard has been around for a long time. Here are some important dates in its history:
- 1984: The company started as China Resources Supermarket (CR Supermarket).
- 1991: CR Supermarket opened its very first store in mainland China.
- 2001: China Resources bought a big part of another company called Shenzhen Vanguard Super Department Store. The two supermarket companies then joined together.
- 2002: China Resources fully owned Shenzhen Vanguard Super Department Store. They changed its name to China Resources Vanguard Shop.
- 2005: Vanguard introduced a new logo that looked like a sunflower.
- 2007: China Resources Holdings bought another supermarket chain in Tianjin.
- 2010: The first "blt boutique supermarket" opened. These stores focus on special foods.
- 2012: Vanguard launched a new brand called "V+ urban boutique supermarkets."
- 2013: Vanguard formed a partnership with Tesco.
- 2015: The first "U Select by Tesco" store opened in Hong Kong. These stores sell many Tesco products.
Store Brands
Vanguard operates different types of stores under various brand names. Each brand offers a unique shopping experience.
Stores in Hong Kong
- Vanguard: These are the regular supermarkets you might visit for your daily groceries.
- VanGO: These are smaller convenience stores, great for quick stops.
- U Select: These stores are special because at least one-third of their products are from Tesco.
- Voi_la!: This brand focuses on selling different kinds of wine.
Stores in Mainland China
- Vanguard: Just like in Hong Kong, these are the standard supermarkets.
- VanGO: These are convenience stores for quick shopping trips.
- V+: These are fancy, upscale supermarkets in cities. They are designed for people who want special products.
- blt: These supermarkets focus on fresh food, like a farm market.
- blt Express: These are smaller versions of the blt stores.
- Ole': These are high-end supermarkets that mostly sell imported foods from other countries.
- 乐购express: These used to be Tesco Express stores.
- Voi_la!: This brand also sells wine, similar to the Hong Kong version.
