Chloé facts for kids
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Chloé's unit in Hong Kong
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| Subsidiary | |
| Industry | Fashion |
| Founded | 1952 |
| Founders | Gaby Aghion Jacques Lenoir |
| Headquarters |
Paris
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France
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Key people
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Chemena Kamali |
| Parent | Richemont |
Chloé (pronounced "kloh-AY") is a famous French luxury fashion company. It was started in 1952 by Gaby Aghion. A year later, in 1953, Gaby Aghion teamed up with Jacques Lenoir. He helped manage the business side of the brand. This allowed Gaby Aghion to focus completely on creating new designs for Chloé.
The company's main office is in Paris, France. Chloé is owned by a large group called Richemont, which owns many luxury brands. Many famous people have worn Chloé clothes. These include Marion Cotillard, Sienna Miller, Madonna, and Emma Stone. The brand is known for its young and free-spirited style. It has also created several popular perfumes. Since October 2023, Chemena Kamali has been the main designer, known as the creative director.
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The Story of Chloé
Chloé was founded in 1952 by Gaby Aghion. She was born in Egypt but lived in Paris. Gaby Aghion wanted to create luxury clothes that were "ready-to-wear." This meant clothes that were already made in standard sizes. At that time, most luxury fashion was "haute couture." This meant clothes were custom-made for each person and very expensive. Ready-to-wear luxury was a new idea.
Gaby Aghion and her partner Jacques Lenoir ran the company for many years. In 1985, Chloé was bought by another company. It is now part of the Richemont Group.
Important Moments in Chloé's History
- 1952: Gaby Aghion starts Chloé in Paris. She and Jacques Lenoir saw that people wanted luxury clothes that were easier to buy.
- 1956: The first Chloé collection is shown at Café de Flore. This was a popular meeting spot for artists in Paris. Gaby Aghion designed the collection. Chloé began hiring young, talented designers. Many of them later became famous.
- 1966: Karl Lagerfeld becomes the main designer. Chloé becomes a very popular brand in the 1970s. Famous customers included Jackie Kennedy and Grace Kelly.
- 1971: The first Chloé store opens in Paris.
- 1985: The Richemont group buys the company.
- 1980s: Chloé continues to work with promising designers. These include Martine Sitbon and Karl Lagerfeld again.
- 2001: Celebrities like Kirsten Dunst and Natalie Portman become customers.
- 2002: Chloé starts making bags, small leather items, and shoes. The "Paddington bag" becomes very famous. It was one of the first "It bags," meaning a bag everyone wanted.
- 2009: Hannah MacGibbon introduces her first collection. American actress Chloë Sevigny becomes a face for the company.
- 2023: Chloé works with Angelina Jolie's new fashion brand, Atelier Jolie.
- 2024: Chloé Perfume names Guan Xiaotong as its first Chinese brand ambassador.
Main Designers of Chloé
The main designer at a fashion house is called the artistic director or creative director. They are in charge of the look and style of the collections. Here are some of the famous designers who have led Chloé:
- 1974–1988: Karl Lagerfeld
- 1988–1992: Martine Sitbon
- 1992–1996: Karl Lagerfeld (again)
- 1997–2001: Stella McCartney
- 2001–2006: Phoebe Philo
- 2006–2008: Paulo Melim Andersson
- 2008–2011: Hannah MacGibbon
- 2011–2017: Clare Waight Keller
- 2017–2020: Natacha Ramsay-Levi
- 2020–2023: Gabriela Hearst
- 2023–present: Chemena Kamali
Other Products by Chloé
Chloé makes more than just clothes. They also have other popular products.
Beauty Products
In 1973, Chloé launched its first perfume, called Chloé Classique. Later, a company called Coty took over the perfume license for Chloé. In 2012, Coty also launched a "See by Chloé" perfume.
Eyewear
Chloé also makes eyeglasses and sunglasses. They work with other companies to produce these. Since 2020, they have partnered with Kering Eyewear.
Chloé's Advertising Campaigns
Chloé works with famous photographers for its advertising. These include Craig McDean, Terry Richardson, and David Sims. Their campaigns have featured actresses like Chloë Sevigny and Clémence Poésy.
Where to Find Chloé
Chloé's main office is in Paris, France. They also have offices in big cities like New York, Tokyo, and Shanghai.
Chloé has stores all over the world. You can find them in cities like Toronto, New York City, Beijing, Sydney, London, Tokyo, and Dubai.
In 2017, Chloé opened Maison Chloé in Paris. This is a special building that has showrooms, VIP fitting rooms, and a place to keep the brand's history.
Chloé's Support for Arts and Fashion
Chloé helps support new talent in fashion. Since 2012, they have sponsored the annual Prix Chloé. This award is part of the Festival de Mode de Hyères, a fashion festival. In 2016, the brand also sponsored the Port Eliot Festival, which celebrates arts and culture.
Awards and Recognition
- 2023: Chloé received the Human Capital & Social Impact Award. This was from the Camera Nazionale della Moda Italiana (CNMI) Sustainable Fashion Awards. It recognizes their good work in human resources and social impact.
