Demmette Guidry facts for kids

Demmette Guidry is an American music executive, talent manager, and record label owner. He has helped many famous music artists start their careers. Some of these artists include Beyoncé, Lauryn Hill, Maxwell, Cypress Hill, Mary Mary, and Alicia Keys.

He also started his own company, F.O.E. Entertainment, LLC, in Atlanta. This company helps with marketing, making, promoting, and sharing music.

Demmette Guidry's Music Career

Working with Big Music Companies

Demmette Guidry has held many important jobs in the music world. He was a Vice President and Senior Vice President at Columbia Records. He also worked as a Senior Vice President for Urban Music at Warner Bros. Records. Later, he became the Vice President and General Manager for Music World Entertainment/Sanctuary Urban. In these roles, he helped guide the careers of many artists.

Artists He Helped Launch

Demmette Guidry is well-known for helping to develop and launch the careers of many award-winning musicians. He worked with groups like The Fugees and Destiny's Child. He also helped solo artists such as Maxwell, Alicia Keys, 50 Cent, and Bow Wow. Other artists he supported include Jagged Edge, Cypress Hill, Jaheim, Leela James, Kenny Lattimore, and Mary Mary.

Making Artists Famous through Marketing

As a marketing expert, Demmette Guidry helped make sure big music campaigns were successful. He worked on projects for stars like Will Smith, Lauryn Hill, Beyoncé, Wyclef Jean, Nas, Mariah Carey, and Jermaine Dupri. He also helped with the marketing of movie soundtracks. These included popular films like Love Jones, The Best Man, The Brothers, and Men in Black.

His Work in Gospel Music

Demmette Guidry also made a big impact in Gospel Music. He started his first company, YYSMAN, Inc., which focused on faith-based entertainment. This company managed the careers of many gospel artists. These included Mary Mary, PJ Morton, Men of Standard, Darwin Hobbs, Ted & Sheri, and Myron Butler & Levi. All these artists became very popular on the Billboard charts for Gospel music.

Partnership with Music World Entertainment

Because of his success in Gospel Music, Demmette Guidry's company, YYSMAN, Inc., teamed up with Mathew Knowles (who managed Destiny’s Child and Beyoncé) and a UK company called Sanctuary, Plc. Together, they created one of the first full-service entertainment companies in the music industry.

As the General Manager of Music World Entertainment/Sanctuary Urban, Guidry was in charge of daily operations. He worked with a long list of famous artists. This list included Mary J Blige, Ray J, Nelly, Floetry, Earth Wind & Fire, The O'Jays, Beyoncé, Destiny’s Child, Keith Sweat, Chaka Kahn, De La Soul, Jon B, and Sunshine Anderson.

What He's Doing Now

Today, Demmette Guidry lives in Atlanta, Georgia. He is a Co-Founder of the Black American Music Association. This group works to protect and promote the history and future of Black American Music. He also continues to lead his own company, F.O.E. Entertainment, LLC, and its related company, D-Media, LLC.