Ekaterra facts for kids

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Ekaterra

Type	Private
Industry	Beverage
Founded	2021; 3 years ago (2021)
Headquarters	Rotterdam , Netherlands
Area served	Worldwide
Key people	Nathalie Roos (CEO) Pierre Laubies (Chair of the board)
Products	Tea
Brands	PG Tips Lipton Brooke Bond Pukka T2 Tazo Red Rose Tea
Owner	CVC Capital Partners

Ekaterra is a company based in Rotterdam, The Netherlands that produces tea and other herbal drinks. It was formed in 2021 as a distinct division within Unilever as part of a plan to divest the majority of its tea-making business. Unilever retained businesses in India and Indonesia, as well as its Lipton iced tea joint venture with PepsiCo.

The private equity firm CVC Capital Partners reached an agreement in November 2021 to purchase the division for €4.5 billion. The sale was completed in July 2022.

A month after the sale, the company announced its withdrawal from the Russian market. The current situation in the country "does not allow the company to develop its business steadily", said an Ekaterra spokesman.

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