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The Baroness Brady

Karren Rita Brady

4 April 1969 (1969-04-04) (age 52)
  • Business Executive
  • Television Personality
  • Writer
  • Peer
Known for
Political party Conservative Party
Spouse(s) Paul Peschisolido (m. 1995)
Children 2
Awards Commander of the Order of the British Empire
Life Peerage
Member of the House of Lords
Assumed office
22 September 2014

Karren Rita Brady, Baroness Brady, CBE (born 4 April 1969) is a British business executive and television personality. She is best known as former managing director of Birmingham City F.C. and current vice-chairman of West Ham United F.C., and as an aide to Alan Sugar on The Apprentice, but also sits in the House of Lords and has been Small Business Ambassador to the UK Government.

Her appointment with Birmingham City began in March 1993, when she was 23. In 2002 she became the first woman to hold such a post in the top flight of English football when the team was promoted. She oversaw the company's flotation in 1997, thus becoming the youngest managing director of a UK plc. She left in 2009. In January 2010 she was appointed vice-chairman of West Ham United following Sullivan and Gold's purchasing of the club. Brady is a regular writer for the Woman & Home magazine and The Sun. She has also published four books including two novels, and her latest title, Strong Woman, published in March 2012 and aimed at inspiring women in business, is a Sunday Times Bestseller. On 22 September 2014, Brady was elevated to the House of Lords as a Conservative life peer, taking the title Baroness Brady. On 17 July 2017, she was appointed by Sir Philip Green to chairman of Taveta, owners of the Arcadia Group.

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