Konzum facts for kids
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| Subsidiary | |
| Traded as | ZSE: KNZM (delisted) |
| Industry | Retail |
| Founded | Zagreb, SR Croatia, Yugoslavia, 1957 |
| Headquarters | Zagreb, Croatia |
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Key people
|
Zoran Mitreski (CEO) |
| Products | Grocery, General merchandise |
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Number of employees
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>10,000 (2019) |
| Parent | Fortenova Group |
Konzum is a very large supermarket chain in Croatia. It has over 700 stores across the country. More than 10,000 people work for Konzum. Every day, over 650,000 customers shop there!
Konzum's main office is in Zagreb. Since April 1, 2019, Konzum has been part of the Fortenova Group. You can also find Konzum stores in Bosnia and Herzegovina, Serbia, and Montenegro.
In 2005, Konzum started a chain of drugstores called Kozmo. This chain grew to 42 stores. In 2009, Kozmo was sold to a company called Nexus ALPHA. Later, in 2017, a German company named Müller took over all 70 Kozmo stores. This helped Müller grow its business in Croatia.
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Konzum's Story
The very first Konzum store opened in Zagreb in 1957. In 1970, four different store chains joined together. They formed a bigger company called Unikonzum.
Konzum's business grew steadily over the years. It expanded a lot after Croatia became an independent country in the early 1990s. Since then, it has become Croatia's biggest supermarket chain. In 1994, Konzum joined the Agrokor group.
In 1995, the company's name changed back from Unikonzum to Konzum. They also updated how they ran their stores. This included bringing in new electronic checkout systems.
In 2002, Konzum bought Alastor. Alastor was the third-largest food retailer in Croatia at that time. Konzum continued to grow in 2003. They opened 70 new stores and hired more people. The number of employees went from 5,000 to 7,000.
By 2005, Konzum had stores in all parts of Croatia. In 2006, they opened their biggest store yet. It was called Super Konzum Tower Centar in Rijeka. More large Super Konzum stores opened in 2009. In 2011, Konzum built a huge storage and distribution center. It is in Dugopolje and covers 85,000 square meters. This is one of the largest centers in the region.
K Plus Products
K Plus is Konzum's own brand of products. You can find many food and household items under the K Plus brand. These products are usually sold at good prices.
Types of Konzum Stores
Konzum has different types of stores. Their names tell you how big they are. They are called Konzum, Konzum Maxi, or Super Konzum.
Konzum Maxi Stores
Konzum Maxi stores are medium-sized supermarkets. You can find them in many cities. Some of these cities include Dubrovnik, Sisak, Split, Zadar, Rijeka, and Zagreb. They are also in Osijek, Vinkovci, and many other towns.
Super Konzum Stores
Super Konzum stores are the largest type of Konzum supermarket. These big stores are located in cities like Imotski, Čakovec, Zagreb, Rijeka, Zadar, and Split. Other locations include Dubrovnik, Makarska, and Poreč.
Velpro Wholesale
Velpro is a special part of the Konzum group. It is a "cash and carry" store. This means businesses can buy products in bulk there. The first Velpro store opened in 2003 in Bosnia and Herzegovina. Velpro also has about 14 stores in Croatia. There is even one in Belgrade, Serbia.
Idea Supermarkets
Konzum also operates stores in Serbia and Montenegro. These stores are known by the "Idea" brand name. Idea stores are also named by their size: Idea, Idea Super, or Idea Extra.
The city of Niš has the most Idea stores, with 37. Belgrade has 24, and Podgorica has 19. You can find other Idea supermarkets in cities like Novi Sad, Kruševac, Subotica, and Užice.
LDC Storage
LDC stands for Logističko-Distribucijski Centar. This means Logistic-Distribution Center. LDC is Konzum's partner for storing goods. Their large warehouses are in Zagreb, Split, and Osijek.
