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Konzum
local subsidiary
Traded as ZSE: KNZM (delisted)
Industry Retail
Founded Zagreb, SR Croatia, Yugoslavia, 1957
Headquarters Zagreb, Croatia
Key people
Slavko Ledić (CEO)
Products Grocery, General merchandise
Number of employees
>10,000 (2019)
Parent Fortenova Group

Konzum is Croatia's largest supermarket chain, with just over 700 stores open in Croatia and more than 10,000 employees. There are also Konzum stores in Bosnia and Herzegovina and in Serbia. Konzum serves over 650,000 customers each day. With its headquarters in Zagreb, it is part of the Fortenova Group company (belonged to Agrokor until 1 April 2019).

In July 2005 Konzum also founded a chain of drugstores, known as KOZMO. This chain, which by then had 42 stores with 242 employees, was sold to the Nexus ALPHA fund on 31 December 2009. In 2017 German retailer Müller undertook all 70 Kozmo stores expanding its presence in Croatian drugstore market.

K Plus is the value product brand of Konzum. Food and household products are sold at affordable prices under the brand.

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