Liquid Death facts for kids
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Trade name
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Liquid Death |
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| Founded | December 18, 2018 |
| Founder | Mike Cessario |
| Headquarters |
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US
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| Subsidiaries | Supplying Demand UK Limited |
Liquid Death is a company that sells water in cans. It was started by Mike Cessario and is based in Los Angeles, California, USA. Their slogan is "murder your thirst," which means to quench your thirst in a fun, edgy way. The company sells its water in different sized cans, including a "tallboy" can. Liquid Death began selling its products online in January 2019. By March 2024, the company was valued at $1.4 billion. Liquid Death now offers 14 different flavors.
Contents
What Liquid Death Sells
Liquid Death sells water in a 16.9 US fl oz (500 ml) "tallboy" can. In 2020, they started selling sparkling water. Besides the plain sparkling water, Liquid Death also has four flavored sparkling drinks. These flavors include Mango Chainsaw, Severed Lime, Convicted Melon, and Berry It Alive. These flavored drinks are like natural, low-calorie sodas. They have natural flavors, some acids, and a little added sugar from agave nectar. Each of these sugary sparkling waters has about 20 calories.
Tea Flavors
In March 2023, the company announced three tea flavors: Grim Leafer, Rest in Peach, and Dead Billionaire. The flavor now called Dead Billionaire was first named Armless Palmer. This was a playful reference to the popular iced tea and lemonade drink, Arnold Palmer. However, in November 2023, another company threatened to sue Liquid Death for using the Palmer name. So, Liquid Death changed the name to Dead Billionaire. All the tea flavors contain agave nectar and 30 milligrams of caffeine.
Digital Collectibles
Liquid Death also creates NFTs, which are unique digital collectibles. They call their NFTs "Murder Head Death Club."
Water Sources
As of 2023, Liquid Death no longer gets its water from the Alps. Instead, the water is now bottled in Bland, Virginia or Mackay, Idaho. You can find this information on the can labels.
Company History
Mike Cessario, who is from Delaware and works as a graphic designer, got the idea for Liquid Death in 2009. He saw people at a concert drinking water from Monster Energy cans. This inspired him to sell water in a similar cool way.
How It Started
Mike Cessario started the company with three other people. Before choosing "Liquid Death," they thought about other names like "Southern Thunder." Cessario applied to trademark the name "Liquid Death" on July 6, 2017. He made a video advertisement to see if people would be interested in the product. This video got three million views before the water was even available to buy. Within a few months, the company had over 100,000 "likes" on Facebook. This was more than many older brands had gained.
Growing the Business
In 2019, Cessario planned to sell Liquid Death in bars, tattoo shops, and some barber shops in Los Angeles and Philadelphia. This was meant to be a "lifestyle" product, appealing to people who liked heavy metal music and punk rock. The drink first went on sale on its website in January 2019.
Liquid Death raised money from investors to help the company grow. They received $1.6 million in early funding in 2019. By February 2020, they had raised $9 million, and by September 2020, they had raised another $23 million.
Expanding to Stores
In February 2020, Liquid Death started selling in Whole Foods Market stores across the United States. According to Eater, it quickly became the fastest-selling water brand there. In August 2020, the brand expanded into two hundred 7-Eleven stores in the Los Angeles and San Diego areas. By December 2021, the drink was available in large supermarket chains like Publix and Sprouts. In January 2022, the company raised $75 million more, which valued the company at $525 million at that time.
Recent Growth
Cessario stated that the company's sales reached $45 million in 2021. They expected sales to be around $130 million for 2022. In October 2022, the company raised another $70 million, valuing it at $700 million. In March 2024, Liquid Death raised $67 million in new funding. This brought their company value to $1.4 billion. The company also reported $263 million in sales from stores in 2023.
Promotions and Ads
Liquid Death is known for its unique and often funny promotions.
Music Albums
In May 2020, the company released an album called Greatest Hates. This album featured death metal music with lyrics taken from negative comments the company received online. They released a second album of hate comments, described as "punk rock," in November of the same year.
Super Bowl Commercial
In February 2022, during Super Bowl LVI, Liquid Death aired a commercial. It showed children enjoying the drink while the song "Breaking the Law" by Judas Priest played. The advertisement made fun of alcohol commercials. It ended with the tagline, "Don't be scared, it's just water."
See also
In Spanish: Liquid Death para niños
