Liquid Death facts for kids
 |
|
|
Trade name
|
Liquid Death |
|---|---|
| Founded | December 18, 2018 |
| Founder | Mike Cessario |
| Headquarters |
,
US
|
| Subsidiaries | Supplying Demand UK Limited |
Liquid Death is a company that sells canned water. It was started by Mike Cessario. The company's fun slogan is "murder your thirst."
Liquid Death sells its water in tall, cool-looking drink cans. These cans are 16.9 US fl oz (500 ml) and 19.2 US fl oz (570 ml) in size. The company began selling its water online in January 2019. By 2024, Liquid Death offered 14 different flavors of its drinks.
What Liquid Death Sells
Liquid Death sells water in special "tallboy" cans. The company says its water comes from the Austrian Alps. It used to be canned by a company called Starzinger in Austria.
In 2020, Liquid Death started selling sparkling water. Besides the plain sparkling water, they also made four flavored ones. These flavors include Mango Chainsaw, Severed Lime, Convicted Melon, and Berry It Alive. These flavored drinks are like natural, low-calorie sodas. They have natural flavors, some acids, and a little added sugar from agave nectar. Each of these sparkling waters has about 20 calories.
In March 2023, Liquid Death announced three new tea flavors. These were Grim Leafer, Rest in Peach, and Dead Billionaire. The "Dead Billionaire" tea was first called "Armless Palmer." This name was a funny take on the popular iced tea and lemonade drink. However, the company changed the name to Dead Billionaire in November 2023. All the tea flavors contain agave nectar and 30 mg of caffeine.
Liquid Death also creates NFTs. They call their NFT collection "Murder Head Death Club."
As of 2023, Liquid Death's water is sourced from Bland County, Virginia in the US.
How Liquid Death Started
Mike Cessario, who is from Delaware, created Liquid Death. He was a graphic designer. In 2009, he went to a music festival called Vans Warped Tour. He noticed that people were drinking water from Monster Energy cans to stay hydrated. This made him wonder why no one had sold water in a similar cool way. Mike wanted to make water interesting. He thought this would help people share it on social media.
Mike started the company with three other partners. Before choosing "Liquid Death," they thought about other names like "Southern Thunder." Mike applied to trademark the name "Liquid Death" in July 2017. He made a video ad to see if people would like the product. This video got three million views even before the water was available to buy! Within a few months, the company had over 100,000 "likes" on Facebook. This was more than older brands like Aquafina had gotten.
In 2019, Mike Cessario said the company planned to sell its water in places like bars and tattoo shops. He wanted it to be a "lifestyle brand." The drink first aimed at fans of heavy metal music and punk rock. Liquid Death started selling its water online in January 2019.
The company received early investments to help it grow.
- In 2019, they raised US$1.6 million.
- In February 2020, they raised $9 million.
- In September 2020, they raised $23 million.
In February 2020, Liquid Death began selling in Whole Foods Market stores across the United States. It quickly became the fastest-selling water brand there. By August 2020, it was in two hundred 7-Eleven stores in Los Angeles and San Diego. In May 2021, the company got another $15 million in funding. Live Nation, a big entertainment company, said they would sell Liquid Death drinks only at their events for a while. By December 2021, Liquid Death was sold in large supermarkets like Publix and Sprouts. In January 2022, the company raised $75 million more. At that time, the company was valued at $525 million.
Mike Cessario stated that the company's sales grew a lot. Sales reached $45 million in 2021. They were expected to be $130 million in 2022. In October 2022, the company raised $70 million. Its value was estimated at $700 million.
In March 2024, Liquid Death raised $67 million in new funding. This made the company's value reach $1.4 billion. Liquid Death also reported $263 million in retail sales for 2023.
Fun Promotions
Liquid Death is known for its unique and funny advertisements.
- In May 2020, the company released an album called Greatest Hates. This album featured death metal music. The lyrics for the songs came from mean comments the company received online!
- They released a second album of hate comments in November, this time with "punk rock" music.
- In February 2022, during Super Bowl LVI, Liquid Death aired a TV ad. It showed children enjoying the drink while the song "Breaking the Law" by Judas Priest played. The ad made fun of alcohol commercials. It ended with the funny tagline: "Don't be scared, it's just water."
See also
In Spanish: Liquid Death para niños
